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Pay TV and OTT video in Australia and New Zealand: Trends and Forecasts 2018-2023

  • ID: 4756599
  • Report
  • Region: Australia, New Zealand
  • 10 Pages
  • Analysys Mason Group
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FEATURED COMPANIES

  • Netflix
  • Optus
  • Sky
  • Spark
  • MORE

"Retail revenue for traditional pay-TV services will plummet in Australia and New Zealand between 2018 and 2023 (–24% and –19%, respectively), but high revenue growth in operator OTT services will offset this."

Significant change is afoot in the pay-TV markets in Australia and New Zealand; OTT video will thrive and operators (and existing pay-TV providers) will benefit from it. This report analyses and identifies key changes in the value of pay-TV and OTT video services in Australia, New Zealand and the rest of developed Asia–Pacific (DVAP).

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for Australia, New Zealand and the developed Asia–Pacific region as a whole.

Who Should Read this Report

  • Product and strategy managers within pay-TV providers and operators who require market sizing for business planning purposes, as well as an overview of the key trends that are affecting the market.
  • Business development managers within vendors of video solutions who need to assess the size of the opportunity for their products or services.
  • Financial analysts who need to understand the dynamics and the size of the pay-TV market and its interaction with OTT video services.

Key Performance Indicators

  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU

Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD - (rental and ownership)
  • SVoD (paid-for and free)
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Netflix
  • Optus
  • Sky
  • Spark
  • MORE

Chapter No.

6. Executive summary
7. Significant change is afoot in the pay-TV markets in Australia and New Zealand; OTT video will thrive and operators (and existing pay-TV providers) will benefit from it
8. Regional trends
9. Geographical coverage: the markets in Australia and New Zealand will undergo different, faster changes to the rest of DVAP
10. The overall value of traditional pay-TV services will peak at USD17.2 billion in DVAP in 2020; future growth will be driven by operator OTT services
11. OTT video retail revenue growth will continue to be driven by SVoD services across the majority of countries in developed Asia–Pacific
12. Pay-TV providers and operators will counterbalance the decline in the number of cable and satellite subscriptions by gaining IPTV and OTT users
13. The OTT video market in developed Asia–Pacific is dominated by Japan which has some similarities with Australia; New Zealand stands apart with different dynamics
14. Country-level trends
15. Australia: the use of traditional pay-TV services will decline as pay-TV providers turn to their OTT video services for revenue growth
16. Australia: Optus’s 2018 World Cup issues will not limit the take-up of operator OTT video services between 2018 and 2023
17. New Zealand: Sky’s dominance over sports content has been lessened by Spark; this will have a significant impact on the price and take-up of services
18. New Zealand: Netflix currently dominates the market, but the take-up of Spark’s Lightbox continues to grow
19. Forecast methodology and assumptions
20. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
21. How we classify OTT video services in this forecast
22. Further definitions
23. About the authors

List of figures
Figure 1: Traditional pay-TV and OTT retail revenue and ASPU, DVAP, 2015–2023
Figure 2: Contribution of traditional pay TV and OTT video to the total change in retail revenue in DVAP, 2018–2023
Figure 3: Household penetration of pay TV and the population penetration of operator OTT by country, DVAP, 2023
Figure 4: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, DVAP, 2015–2023
Figure 5: Pay-TV spend and CAGRs by service type, DVAP, 2018–2023
Figure 6: Pay-TV connections and CAGRs by service type, DVAP, 2018–2023
Figure 7: OTT video retail revenue by service type and blended ASPU, DVAP, 2015–2023
Figure 8: OTT video users and growth rates by service type, DVAP, 2018–2023
Figure 9: OTT video spend and growth rates by service type, DVAP, 2018–2023
Figure 10: Pay-TV connections and ASPU by access technology, DVAP, 2015–2023
Figure 11: OTT video users by business model, DVAP, 2015–2023
Figure 12: Pay-TV connections and OTT video users by access technology, Australia, 2015–2023
Figure 13: Retail revenue by OTT video service type, and ASPU, Australia, 2015–2023
Figure 14: Number of users by service type, Australia, 2015–2023
Figure 15: Pay-TV connections and OTT video users by access technology, New Zealand, 2015–2023
Figure 16: Retail revenue by OTT video service type, and ASPU, New Zealand, 2015–2023
Figure 17: Number of users by service type, New Zealand, 2015–2023
Figure 18: Scope of our spend forecasts

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  • Netflix
  • Optus
  • Sky
  • Spark
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