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Online Advertisement Market - Forecasts from 2019 to 2024

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  • 105 Pages
  • January 2019
  • Region: Global
  • Knowledge Sourcing Intelligence LLP
  • ID: 4756653
The online advertisement market is projected to grow at a CAGR of 10.11% to reach US$553.677 billion by 2024, from US$310.583 billion in 2018. The demand for online advertising will grow during the forecasted period on account of rising usage of consumer electronics such as smartphones and tablets and budding internet penetration in the developing economies. Furthermore, the trend towards personalized advertisement and the cost-effectiveness of online advertisement as compared to other sources will augment the demand for online advertisement. On regional bases, the North American region will have a significant share in the market due to early adoption of technology and the Asia Pacific region will see many opportunities to grow due to the improvement in the standards of living and the shifting trend towards internet and technology in emerging countries.

This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.

Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study have been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top-down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the online advertisement value chain. The last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.

Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the online advertisement market.

Major industry players profiled as part of the report are Google, Inc., Facebook, Oath, Inc., Nanjing Marketing Group Ltd., Yelp, among others.


The online advertisement market has been analyzed through following segments:

By Pricing Structure

Pay per click
Pay per action

By Product

Sponsored Ads
Display Ads
Video Ads
App Ads

By Geography

North America

South America

United Kingdom

Middle East and Africa
Saudi Arabia

Asia Pacific
South Korea

Table of Contents

1. Introduction
1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Currency
1.5. Assumptions
1.6. Base and Forecast Years Timeline
2. Research Methodology
2.1. Research Design
2.2. Secondary Sources
3. Executive Summary
4. Market Dynamics
4.1. Market Segmentation
4.2. Market Drivers
4.3. Market Restraints
4.4. Market Opportunities
4.5. Porter's Five Force Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of New Entrants
4.5.4. Threat of Substitutes
4.5.5. Competitive Rivalry In the Industry
4.6. Life Cycle Analysis - Regional Snapshot
4.7. Market Attractiveness
5. Online Advertisement Market by Payment Structure
5.1. Pay Per Click
5.2. Pay Per Action
6. Online Advertisement Market by Product Type
6.1. Sponsored Ads
6.2. Display Ads
6.3. Video Ads
6.4. App Ads
7. Online Advertisement Market by Geography
7.1. North America
7.1.1. USA
7.1.2. Canada
7.1.3. Mexico
7.1.4. Others
7.2. South America
7.2.1. Brazil
7.2.2. Argentina
7.2.3. Others
7.3. Europe
7.3.1. Germany
7.3.2. France
7.3.3. United Kingdom
7.3.4. Spain
7.3.5. Others
7.4. Middle East and Africa
7.4.1. Saudi Arabia
7.4.2. Israel
7.4.3. Others
7.5. Asia Pacific
7.5.1. China
7.5.2. Japan
7.5.3. South Korea
7.5.4. India
7.5.5. Others
8. Competitive Intelligence
8.1. Competition and Offerings Analysis of Key Vendors
8.2. Recent Investment and Deals
8.3. Strategies of Key Players
9. Company Profiles
9.1. Google, Inc.
9.2. Facebook
9.3. Oath, Inc. (A Subsidiary Under Verizon Communications)
9.4. Nanjing Marketing Group Ltd.
9.5. Yelp
9.6. Reddit
9.7. Amazon
9.8. Twitter
9.9. Microsoft
9.10. Rhythmone
List of Figures
List of Tables

Companies Mentioned

  • Google, Inc.

  • Facebook

  • Oath, Inc. (A subsidiary under Verizon Communications)

  • Nanjing Marketing Group Ltd.

  • Yelp

  • Reddit

  • Amazon

  • Twitter

  • Microsoft

  • RhythmOne