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Global OTT Content Market Research and Forecast, 2019-2025

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  • February 2019
  • Region: Global
  • Orion Market Research Private Limited
  • ID: 4757162
Over-The-Top (OTT) Content Market Size, Share & Trends Analysis Report, By Content Type (Text Messaging & Images, Video, and VoIP), By Device (Gaming Consoles, Mobile Devices, Computers & Laptops, Smart TVs, Set-Top Boxes, OTT Streaming Device and Others), and Forecast, 2019-2025.

OTT refers to content that can be streamed through the public internet onto a mobile device, smart TV, and computers & laptops. The crucial factors lead to an increase in the growth of the market includes the significant adoption of smart TVs and the rising demand for subscription-based and ad-based OTT services. Netflix is the top subscription-based OTT service that is being highly adopted in various countries. Moreover, several pay-TV operators are carrying standalone subscription-based OTT services. AT&T’s DirecTV and Dish’s Sling TV are some examples of standalone services in the US. Moreover, in 2017, the global streaming membership of Netflix, Inc. reached 117.6 million which was 93.8 million in 2016. This shows increasing demand for subscription-based OTT services, which in turn, is boosting the growth of the market.

The global OTT content market is segmented into content type, device, and mode of delivery. On the basis of content type, the market is further classified into VoIP (Voice over Internet Protocol), video and text messaging and images. Based on the device, the market is further classified into computers and laptops, gaming consoles, set-top boxes, mobile devices, smart TVs, OTT streaming device and others. Mobile devices are the most popular form of device to access OTT content. This can be accessed through Android apps, Apple mobile apps, and iOS on Google Play. The apps enable viewers to stream content on their mobile devices anytime and anywhere. Moreover, set-top boxes also allow consumers to stream their favorite content, such as Netflix through apps integrated with their set-top box. Furthermore, various streaming content can also access through PlayStation and Xbox gaming consoles. The consumers opt for the device as per quality and convenience. Moreover, on the basis of mode of delivery, the market is further classified into cloud-based, web-based and on-premise.

On the basis of geography, the market is further classified into North America, Europe, Asia-Pacific, and rest of the world (RoW). North America occupied a significant share in the market in 2017 due to the emerging demand for smart TVs and streaming. However, Asia-Pacific is estimated to show rapid growth due to the increasing number of OTT subscribers and trend towards digitalization. Some companies that are actively participating in the market include Netflix, Inc., Amazon Web Services, Inc., Google LLC, and Viacom, Inc. The crucial strategies followed by these companies include product launches, collaborations, and merger and acquisitions. For instance, in February 2019, Netflix, Inc. has widened its presence in Mexico. The company has declared 50 projects in the country and opening of a Mexico City office. Multiple new projects will be included in the Mexican original series. This will comprise Los corruptores and Bandidos. It shows that the company is expanding its presence and share in the country.

Research Methodology

The market study of the global OTT content market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include:
  • Financial reports of companies involved in the market.

  • Authentic public databases.

  • Whitepapers, research-papers, and news blogs.

  • Company websites and their product catalog.

The report is intended for government and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation:

1. Global OTT Market Research and Analysis by Content Type
2. Global OTT Market Research and Analysis by Device
3. Global OTT Market Research and Analysis by Mode of Deployment

The Report Covers:
  • Comprehensive research methodology of global OTT content market.

  • This report also includes a detailed and extensive market overview with key analyst insights.

  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.

  • Insights about market determinants which are stimulating the global OTT market.

  • Detailed and extensive market segments with regional distribution of forecasted revenues.

  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Netflix, Inc. Overview Financial Analysis SWOT Analysis Recent Developments
3.3.2. Google, LLC Overview Financial Analysis SWOT Analysis Recent Developments
3.3.3. Facebook, Inc. Overview Financial Analysis SWOT Analysis Recent Developments
3.3.4. Microsoft Corp. Overview Financial Analysis SWOT Analysis Recent Developments
3.3.5. Amazon Web Services, Inc. Overview Financial Analysis SWOT Analysis Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global OTT Content Market by Content Type
5.1.1. Text Messaging and Images
5.1.2. Video
5.1.3. VoIP (Voice over Internet Protocol)
5.2. Global OTT Content Market by Device
5.2.1. Gaming Consoles
5.2.2. Mobile Devices
5.2.3. Computers and laptops
5.2.4. Smart TVs
5.2.5. Set-top Boxes
5.2.6. OTT Streaming Device
5.2.7. Others (Blu-ray Players)
5.3. Global OTT Content Market by Mode of Deployment
5.3.1. Cloud-Based
5.3.2. Web-Based
5.3.3. On-Premise
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. Akamai Technologies, Inc.
7.2. ALT Digital Media Entertainment Ltd.
7.3. Amazon Web Services, Inc.
7.4. Apple, Inc.
7.5. AT&T Communications, Inc.
7.6. Eros International Media, Ltd.
7.7. Facebook, Inc.
7.8. Google, LLC
7.9. Home Box Office (HBO), Inc.
7.10. Hulu, LLC
7.11. IBM Corp.
7.12. Limelight Networks, Inc.
7.13. Microsoft Corp.
7.14. Muvi LLC
7.15. Netflix, Inc.
7.16. PCCW Enterprises Ltd.
7.17. Reliance Jio Infocomm Ltd.
7.18. Roku, Inc.
7.19. Shemaroo Entertainment Ltd.
7.20. Sony Pictures Television, Inc.
7.21. Tencent Holdings, Ltd.
7.22. Tubi, Inc.
7.23. Viacom, Inc.
7.24. Zee Entertainment Enterprises Ltd.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Akamai Technologies, Inc.

  • ALT Digital Media Entertainment Ltd.

  • Amazon Web Services, Inc.

  • Apple, Inc.

  • AT&T Communications, Inc.

  • Eros International Media, Ltd.

  • Facebook, Inc.

  • Google, LLC

  • Home Box Office (HBO), Inc.

  • Hulu, LLC

  • IBM Corp.

  • Limelight Networks, Inc.

  • Microsoft Corp.

  • Muvi LLC

  • Netflix, Inc.

  • PCCW Enterprises Ltd.

  • Reliance Jio Infocomm Ltd.

  • Roku, Inc.

  • Shemaroo Entertainment Ltd.

  • Sony Pictures Television, Inc.

  • Tencent Holdings, Ltd.

  • Tubi, Inc.

  • Viacom, Inc.

  • Zee Entertainment Enterprises Ltd.