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Europe Mobile Marketing Market (2018 - 2024)

  • ID: 4757894
  • Report
  • Region: Europe
  • 126 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Adobe Systems Inc.
  • AT&T Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salmat Ltd.
  • MORE
The Europe Mobile Marketing Market is expected to witness market growth of 22.3% CAGR during the forecast period (2018 - 2024).

Mobile marketing, a revolutionary marketing tact in the business world, introduces convenient and improved ways of communicating directly with customers and advertisement of products. Marketers are now capable of contacting their users as per the nature and requirements of their user base. Furthermore, they can initiate research and detect the kind of services or products are being searched by customers and notify them based on this research. Worldwide, the number of mobile phone users is increasing by the minute, mainly due to the fall in their pricing. Not only this, it is expected that the fall in high - speed internet prices will boost demand for smartphones. Thus, with increasing use of mobile internet, the global mobile marketing market could see strong growth.

Based on Solution type, the market is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Mobile Internet marketing includes both World Wide Web and mobile phone use. It is also known as mobile web marketing. It may be classic web marketing like pop-out ads, but may also involve website optimization to make it search engine and mobile telephone friendly. Since mobile phone users are growing fast, mobile internet marketing is one of the fastest-growing strategies for mobile marketing. Mobile Web market dominated the market during the forecast period.

Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User.Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems Inc.
  • AT&T Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salmat Ltd.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Marketing Market, by Solution Type
1.4.2 Europe Mobile Marketing Market, by Organization Size
1.4.3 Europe Mobile Marketing Market, by End User
1.4.4 Europe Mobile Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. Europe Mobile Marketing Market by Solution Type
4.1.1 Europe Mobile Marketing Mobile Web Market by Country
4.1.1.1 Overview:
4.1.1.2 Market trends and forecasts:
4.1.2 Europe Mobile Marketing MMS Market by Country
4.1.2.1 Overview:
4.1.2.2 Market trends and forecasts:
4.1.3 Europe Mobile Marketing QR Codes Market by Country
4.1.3.1 Overview:
4.1.3.2 Market trends and forecasts:
4.1.4 Europe Mobile Marketing Location Based Marketing Market by Country
4.1.4.1 Overview:
4.1.4.2 Market trends and forecasts:
4.1.5 Europe Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1 Overview:
4.1.5.2 Market trends and forecasts:
4.1.6 Europe Mobile Marketing SMS Market by Country
4.1.6.1 Overview:
4.1.6.2 Market trends and forecasts:
4.1.7 Europe Other Solution Type Mobile Marketing Market by Country
4.1.7.1 Overview:
4.1.7.2 Market trends and forecasts:

Chapter 5. Europe Mobile Marketing Market by Organization Size
5.1.1 Europe Large Enterprises Mobile Marketing Market by Country
5.1.1.1 Overview:
5.1.1.2 Market trends and forecasts:
5.1.2 Europe Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1 Market trends and forecasts:

Chapter 6. Europe Mobile Marketing Market by End User
6.1.1 Europe Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1 Overview:
6.1.1.2 Market trends and forecasts:
6.1.2 Europe Telecom & IT Mobile Marketing Market by Country
6.1.2.1 Overview:
6.1.2.2 Market trends and forecasts:
6.1.3 Europe Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1 Overview:
6.1.3.2 Market trends and forecasts:
6.1.4 Europe BFSI Mobile Marketing Market by Country
6.1.4.1 Overview:
6.1.4.2 Market trends and forecasts:
6.1.5 Europe Government Mobile Marketing Market by Country
6.1.5.1 Market trends and forecasts:
6.1.6 Europe Healthcare Mobile Marketing Market by Country
6.1.6.1 Overview:
6.1.6.2 Market trends and forecasts:
6.1.7 Europe Media & Entertainment Mobile Marketing Market by Country
6.1.7.1 Overview:
6.1.7.2 Market trends and forecasts:
6.1.8 Europe Other End User Mobile Marketing Market by Country
6.1.8.1 Overview:
6.1.8.2 Market trends and forecasts:

Chapter 7. Europe Mobile Marketing Market by Country
7.1 Germany Mobile Marketing Market
7.1.1 Market trends and forecasts:
7.1.2 Germany Mobile Marketing Market by Solution Type
7.1.3 Germany Mobile Marketing Market by Organization Size
7.1.4 Germany Mobile Marketing Market by End User
7.2 UK Mobile Marketing Market
7.2.1 Overview:
7.2.2 Market trends and forecasts:
7.2.3 UK Mobile Marketing Market by Solution Type
7.2.4 UK Mobile Marketing Market by Organization Size
7.2.5 UK Mobile Marketing Market by End User
7.3 France Mobile Marketing Market
7.3.1 Market trends and forecasts:
7.3.2 France Mobile Marketing Market by Solution Type
7.3.3 France Mobile Marketing Market by Organization Size
7.3.4 France Mobile Marketing Market by End User
7.4 Russia Mobile Marketing Market
7.4.1 Overview:
7.4.2 Market trends and forecasts:
7.4.3 Russia Mobile Marketing Market by Solution Type
7.4.4 Russia Mobile Marketing Market by Organization Size
7.4.5 Russia Mobile Marketing Market by End User
7.5 Spain Mobile Marketing Market
7.5.1 Market trends and forecasts:
7.5.2 Spain Mobile Marketing Market by Solution Type
7.5.3 Spain Mobile Marketing Market by Organization Size
7.5.4 Spain Mobile Marketing Market by End User
7.6 Italy Mobile Marketing Market
7.6.1 Market trends and forecasts:
7.6.2 Italy Mobile Marketing Market by Solution Type
7.6.3 Italy Mobile Marketing Market by Organization Size
7.6.4 Italy Mobile Marketing Market by End User
7.7 Rest of Europe Mobile Marketing Market
7.7.1 Market trends and forecasts:
7.7.2 Rest of Europe Mobile Marketing Market by Solution Type
7.7.3 Rest of Europe Mobile Marketing Market by Organization Size
7.7.4 Rest of Europe Mobile Marketing Market by End User

Chapter 8. Company profiles
8.1 IBM CORPORATION
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development
8.1.5 Recent strategies and developments:
8.1.5.1 Mergers and acquisitions:
8.1.5.2 Product Launch:
8.1.5.3 Expansion:
8.1.5.4 Partnership:
8.1.6 SWOT Analysis
8.2 AT&T Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental & Regional Analysis
8.2.4 Strategies and developments:
8.2.4.1 Acquisitions:
8.2.5 SWOT Analysis
8.3 SAP SE
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisitions:
8.3.6 SWOT Analysis
8.4 Oracle Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisitions:
8.4.5.2 Product Launch:
8.4.5.3 Partnerships:
8.4.5.4 Expansion:
8.4.6 SWOT Analysis
8.5 Salesforce.com, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 Adobe Systems Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Strategies at a Glance
8.6.5.1 Mergers & Acquisitions
8.6.5.2 Product Launch:
8.6.6 SWOT Analysis
8.7 Salmat Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Vibes Media, LLC
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Acquisitions:
8.8.2.2 Product Launch:
8.9 Mobivity Holdings Corporation
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Recent strategies and developments:
8.9.3.1 Acquisitions:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental and Regional Analysis
Note: Product cover images may vary from those shown
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  • IBM Corporation
  • AT&T Inc.
  • SAP SE
  • Oracle Corporation
  • Salesforce.com Inc.
  • Adobe Systems Inc.
  • Salmat Ltd.
  • Vibes Media LLC
  • Mobivity Holdings Corporation
  • SAS Institute Inc.
Note: Product cover images may vary from those shown
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