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Latin America, Middle East & Africa Mobile Marketing Market (2018 - 2024)

  • ID: 4757931
  • Report
  • March 2019
  • Region: Latin America, Middle East, Africa
  • 127 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Adobe Systems Inc.
  • AT&T Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salmat Ltd.
  • MORE
The Latin America, Middle East and Africa Mobile Marketing Market is expected to witness market growth of 27.1% CAGR during the forecast period (2018 - 2024).

With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.

Based on Solution type, the market is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Mobile marketing frees up marketers' high-level power of opportunities. Mobile allows marketers to reach a larger audience personally, unlike any other engagement and communication channel. Each owner of a business has a competition, although the most important of products and services are offered to them. Companies may feel that they do not need mobile marketing, but they might not feel like competitors. Enterprises already have the edge over themselves when they buy into the idea of mobile app marketing. And they could only take with them all customers because they prefer comfort. Large enterprises have dominated the market during the forecast period.

Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems Inc.
  • AT&T Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salmat Ltd.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Marketing Market, by Solution Type
1.4.2 LAMEA Mobile Marketing Market, by Organization Size
1.4.3 LAMEA Mobile Marketing Market, by End User
1.4.4 LAMEA Mobile Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. LAMEA Mobile Marketing Market by Solution Type
4.1.1 LAMEA Mobile Marketing Mobile Web Market by Country
4.1.1.1 Overview:
4.1.1.2 Market trends and forecasts:
4.1.2 LAMEA Mobile Marketing MMS Market by Country
4.1.2.1 Overview:
4.1.2.2 Market trends and forecasts:
4.1.3 LAMEA Mobile Marketing QR Codes Market by Country
4.1.3.1 Overview:
4.1.3.2 Market trends and forecasts:
4.1.4 LAMEA Mobile Marketing Location Based Marketing Market by Country
4.1.4.1 Overview:
4.1.4.2 Market trends and forecasts:
4.1.5 LAMEA Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1 Overview:
4.1.5.2 Market trends and forecasts:
4.1.6 LAMEA Mobile Marketing SMS Market by Country
4.1.6.1 Overview:
4.1.6.2 Market trends and forecasts:
4.1.7 LAMEA Other Solution Type Mobile Marketing Market by Country
4.1.7.1 Overview:
4.1.7.2 Market trends and forecasts:

Chapter 5. LAMEA Mobile Marketing Market by Organization Size
5.1.1 LAMEA Large Enterprises Mobile Marketing Market by Country
5.1.1.1 Overview:
5.1.1.2 Market trends and forecasts:
5.1.2 LAMEA Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1 Overview:
5.1.2.2 Market trends and forecasts:

Chapter 6. LAMEA Mobile Marketing Market by End User
6.1.1 LAMEA Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1 Overview:
6.1.1.2 Market trends and forecasts:
6.1.2 LAMEA Telecom & IT Mobile Marketing Market by Country
6.1.2.1 Overview:
6.1.2.2 Market trends and forecasts:
6.1.3 LAMEA Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1 Overview:
6.1.3.2 Market trends and forecasts:
6.1.4 LAMEA BFSI Mobile Marketing Market by Country
6.1.4.1 Overview:
6.1.4.2 Market trends and forecasts:
6.1.5 LAMEA Government Mobile Marketing Market by Country
6.1.5.1 Market trends and forecasts:
6.1.6 LAMEA Healthcare Mobile Marketing Market by Country
6.1.6.1 Overview:
6.1.6.2 Market trends and forecasts:
6.1.7 LAMEA Media & Entertainment Mobile Marketing Market by Country
6.1.7.1 Overview:
6.1.7.2 Market trends and forecasts:
6.1.8 LAMEA Other End User Mobile Marketing Market by Country
6.1.8.1 Overview:
6.1.8.2 Market trends and forecasts:

Chapter 7. LAMEA Mobile Marketing Market by Country
7.1 Brazil Mobile Marketing Market
7.1.1 Overview:
7.1.2 Market trends and forecasts:
7.1.3 Brazil Mobile Marketing Market by Solution Type
7.1.4 Brazil Mobile Marketing Market by Organization Size
7.1.5 Brazil Mobile Marketing Market by End User
7.2 Argentina Mobile Marketing Market
7.2.1 Overview:
7.2.2 Market trends and forecasts:
7.2.3 Argentina Mobile Marketing Market by Solution Type
7.2.4 Argentina Mobile Marketing Market by Organization Size
7.2.5 Argentina Mobile Marketing Market by End User
7.3 UAE Mobile Marketing Market
7.3.1 Overview:
7.3.2 Market trends and forecasts:
7.3.3 UAE Mobile Marketing Market by Solution Type
7.3.4 UAE Mobile Marketing Market by Organization Size
7.3.5 UAE Mobile Marketing Market by End User
7.4 Saudi Arabia Mobile Marketing Market
7.4.1 Market trends and forecasts:
7.4.2 Saudi Arabia Mobile Marketing Market by Solution Type
7.4.3 Saudi Arabia Mobile Marketing Market by Organization Size
7.4.4 Saudi Arabia Mobile Marketing Market by End User
7.5 South Africa Mobile Marketing Market
7.5.1 Overview:
7.5.2 Market trends and forecasts:
7.5.3 South Africa Mobile Marketing Market by Solution Type
7.5.4 South Africa Mobile Marketing Market by Organization Size
7.5.5 South Africa Mobile Marketing Market by End User
7.6 Nigeria Mobile Marketing Market
7.6.1 Overview:
7.6.2 Market trends and forecasts:
7.6.3 Nigeria Mobile Marketing Market by Solution Type
7.6.4 Nigeria Mobile Marketing Market by Organization Size
7.6.5 Nigeria Mobile Marketing Market by End User
7.7 Rest of LAMEA Mobile Marketing Market
7.7.1 Overview:
7.7.2 Rest of LAMEA Mobile Marketing Market by Solution Type
7.7.3 Rest of LAMEA Mobile Marketing Market by Organization Size
7.7.4 Rest of LAMEA Mobile Marketing Market by End User

Chapter 8. Company profiles
8.1 IBM CORPORATION
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development
8.1.5 Recent strategies and developments:
8.1.5.1 Mergers and acquisitions:
8.1.5.2 Product Launch:
8.1.5.3 Expansion:
8.1.5.4 Partnership:
8.1.6 SWOT Analysis
8.2 AT&T Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental & Regional Analysis
8.2.4 Strategies and developments:
8.2.4.1 Acquisitions:
8.2.5 SWOT Analysis
8.3 SAP SE
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisitions:
8.3.6 SWOT Analysis
8.4 Oracle Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisitions:
8.4.5.2 Product Launch:
8.4.5.3 Partnerships:
8.4.5.4 Expansion:
8.4.6 SWOT Analysis
8.5 Salesforce.com, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 Adobe Systems Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Strategies at a Glance
8.6.5.1 Mergers & Acquisitions
8.6.5.2 Product Launch:
8.6.6 SWOT Analysis
8.7 Salmat Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Vibes Media, LLC
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Acquisitions:
8.8.2.2 Product Launch:
8.9 Mobivity Holdings Corporation
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Recent strategies and developments:
8.9.3.1 Acquisitions:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental and Regional Analysis
Note: Product cover images may vary from those shown
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  • IBM Corporation
  • AT&T Inc.
  • SAP SE
  • Oracle Corporation
  • Salesforce.com Inc.
  • Adobe Systems Inc.
  • Salmat Ltd.
  • Vibes Media LLC
  • Mobivity Holdings Corporation
  • SAS Institute Inc.
Note: Product cover images may vary from those shown
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