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Fixed-mobile Convergence from Challenger Operators: Case Studies and Analysis

  • ID: 4758153
  • Report
  • March 2019
  • Region: Global
  • 18 pages
  • Analysys Mason Group
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"As FMC markets mature, opportunities have arisen for challenger operators to launch FMC propositions and rapidly acquire market share."

Fixed–mobile convergence (FMC) is a well-established feature of many telecoms markets worldwide, with European markets experiencing the highest level of adoption. Over the past 5 years, several operators in a number of Western European markets have consolidated their FMC bases. This report analyses the approach of four less-established, challenger operators in Western Europe that have recently launched converged propositions.

This report answers the following questions:

  • How are challenger operators going to market with converged offers? How do their offers differentiate from those of established offers?
  • How are challengers’ FMC strategies different to those employed by established operators?
  • What kind of discounts are challenger operators offering compared with established providers?
  • How successful have FMC offers from challenger players been?
  • What are the likely success factors for challenger FMC strategies?
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  • MásMóvil
  • Nowo
  • Orange Belgium
  • Vodafone UK
Note: Product cover images may vary from those shown
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