This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.
- identifies which communications apps are used most in the Middle East and North Africa
- highlights the pockets of growth left in the OTT communication market
- identifies which app features are used most on communication apps
- discusses the ways in which consumers balance their use of OTT communications with that of traditional services
- identifies which paid-for online video services are most popular in the Middle East and North Africa.
The survey was conducted in association with On Device Research (ODR) between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet using population in the Middle East and North Africa. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country.
SURVEY DATA COVERAGE:
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the Middle East and North Africa. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country.
Key Questions Answered in this Report
- Which OTT communication and paid-for online video apps are used most in the Middle East and North Africa?
- Where is there potential for growth in the OTT communication and paid for online video space?
- Which features are most frequently used on OTT communication apps?
- How do smartphone in the Middle East and North Africa balance their use of paid-for video services, traditional pay TV and free-to-air services?
- Is there any remaining potential for monetisation for mobile operators?
Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and video service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications and paid-for online video services.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services related to communication and entertainment services.
OTT communication and paid-for online video services
Methodology and Panel information
- Saudi Arabia
- United Arab Emirates (UAE)