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Advertising Agencies in New York - Industry Market Research Report

  • ID: 4759691
  • Report
  • March 2019
  • Region: United States
  • 20 pages
  • IBISWorld
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Spread the word: Advertising spending is projected to rise, driven by continued growth in corporate profit

FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Advertising Agencies in New York

The Advertising Agencies industry has grown over the past five years due to growing corporate profit and the proliferation of digital media, which have broadened operators' access to their target audiences. However, not all industry trends have been positive over the past five years. As more individuals have accessed media with an increasingly wide variety of devices, audiences have become much more fragmented, forcing industry operators to get creative in reaching broad audiences, as well as paving the way for small niche operators to emerge. Following the overall economy, corporate profit and consumer spending both rebounded over the past five years, providing consumers of advertising services with better financial positions. Over the five years to 2017, industry revenue is expected to grow. As companies learn how to further benefit from the growth of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in more demand for industry services. With this new growth potential, industry revenue is forecast to grow over the five years to 2022.

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • WPP PLC
  • The Interpublic Group of Companies Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
Note: Product cover images may vary from those shown
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