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Top Growth Opportunities: Meat in Germany

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  • 97 Pages
  • March 2019
  • Region: Germany
  • GlobalData
  • ID: 4760225
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Top Growth Opportunities: Meat in Germany


"Top Growth Opportunities: Meat in Germany", in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. a proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the various channels in the sector's distribution through detailed and robust data, expert insight, and case studies.

The Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for producers in the sector. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
  • Key consumer demographic groups driving consumption within the country. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

  • A study of market value and volumes over 2013-2018, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period

  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take

  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

  • Examples of international and regional product innovation targeting key consumer needs.

  • The German meat sector, valued at US$61,529.1 million in 2018, is expected to register a strong CAGR of 3.5% over 2018-2023, with positive macroeconomic fundamentals poised to drive consumer spending on meat products in the short term.

  • Spending on meat products is forecast to increase as consumers shift to higher-quality cuts and processed meat products

  • There is a visible trend of German consumers slowly migrating from pork to poultry and red meat triggered by concerns over animal welfare, health, and the environment.

  • Chilled raw meat - whole cuts represented the largest category in the German meat sector in 2018, while cooked meat - packaged represents the fastest-growing category for the period 2018-2023.

Reasons to Buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.

  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

  • Category, brand, and packaging dynamics are also examined.

  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for meat
  • Top 10 global growth opportunities scores

  • Top global issues

  • Assessment against global strategic issues

  • GlobalData’s strategic issues map

  • Predicted future issues for the global sector

  • Reward and risk assessment

  • Opportunity score - overview

  • Consumer spending trends - peer group comparisons

  • Political, Economic, Social, and Technological: Analysis

  • Enablers and inhibitors of growth

  • Rewards and opportunities for growth

  • Summary of the market

2. Market insight - identifying the opportunities to move into
  • Market growth by category

  • Value growth of the market

  • Volume growth of the market

  • Level of premiumization by category

  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
  • Meat retail channel share

  • Key retail channel trends

  • Routes to market

  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
  • Category fragmentation

  • Company and brand strength

  • Private label penetration

  • Brand share by leading trademark owner

  • International and domestic trademark owner analysis

  • Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
  • Strategic issues map

  • Key consumer driver implications

  • Key consumers trends

  • Consumer groups

  • Key Health & Wellness trends

  • Contribution of Health & Wellness to sector growth

  • Penetration of Health & Wellness claims by category

  • Consumer trends summary

6. Product and packaging insights
  • Key Product Insights

  • Trends and strategic issues - other notable product trends

  • Key product innovation case studies

  • Key packaging insights

  • Trends and strategic issues

  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
  • Growth segments to target

  • Segment opportunities

  • Consumer spaces to target

  • Price dynamics

  • Key recommendations

8. Appendix and Definitions

List of Tables
  • Visualization of 10 countries growth opportunities

  • Visualization of 10 countries growth opportunities (continued)

  • Reward and risk assessment

  • Market value and split, 2013-2023

  • Value growth by category, 2013-2023

  • Winners and losers by category, value, 2018-2023

  • Volume growth by category, 2013-2023

  • Winners and losers by category, volume, 2018-2023

  • Key consumption volume shares by consumer group, 2018

  • Key consumption motivators by category, 2018

  • Top categories by volume and CAGR, 2013-2018

  • Average price change by brand, 2018

List of Figures
  • Map of top opportunity markets

  • Map of top global issues

  • Global issue web

  • GlobalData’s strategic issues map

  • Average consumer spend, peer group comparisons, 2013-2023

  • Market value and split, 2013-2023

  • Value growth by category, 2013-2018 and 2018-2023

  • Value market growth by category, 2013-2023

  • Value and volume growth by category, 2013-2023

  • Fragmentation by category, 2013-2018

  • Private label penetration and CAGR, 2013-2018

  • Cumulative value share of Meat by trademark owner, 2018

  • Contribution to value change by Health & Wellness claim

  • Penetration of Health & Wellness claims by category, 2018

  • Packaging materials volume share, 2018 & 2023

  • Packaging closure materials volume share, 2018 & 2023

  • Projected CAGR for top five categories by value, 2018-2023

  • Price change by category, 2018

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Phw-Gruppe Lohmann & Co. Ag

  • Nomad Foods Limited

  • Zur Mühlen Group

  • Vion Food Group

  • Bell Food Group Ltd.

  • Tulip Food Company A/S

  • Phw-Gruppe Lohmann & Co. Ag

  • Weidengold Fleischgroßhandel Gmbh

  • Westfleisch SCE mbH

  • Tönnies Lebensmittel Gmbh & Co. Kg

  • Wilhelm Brandenburg GmbH & Co. OHG

  • Edeka

  • Shell