Opportunities in the Eastern European Skincare Sector: Analysis of Opportunities Offered by High-Growth Economies
Summary
The Eastern European skincare sector, which accounts for a 4.1% share of the global market, was valued at US$5,284 million in 2018, and is forecast to reach US$6,479.6 million by 2023, growing at a CAGR of 4.2% during 2018-2023. The facial care category held the largest share, accounting for 66.9% of total value sales in 2018, while body care, the second-largest category, held a value share of 17.6%. With a projected CAGR of 4.8% during 2018-2023, hand care is forecast to record the fastest growth among all skincare categories in Eastern Europe.
In the Eastern Europe region, Turkey, Poland, Russia, and Czech Republic emerged as the high-potential countries for skincare products. With value sales of US$2,560.7 million in 2018, Russia was the largest market for skincare products in the region, while Turkey is expected to register the fastest CAGR of 6.6% during 2018-2023. The Eastern European skincare sector is highly competitive, with the top five brands - Nivea, L'Oréal, Avon, Garnier, and Oriflame - accounting for a combined value share of 24.7% in 2018. Private label held a 2.7% share of total value sales in the sector in 2018.
Hypermarkets & supermarkets as a distribution channel accounted for 30.1% of total value sales of skincare products in Eastern Europe in 2018, while health & beauty stores recorded 28.2% value share in the same year. As for packaging formats, rigid plastics accounted for the largest share of pack materials used in the Eastern European skincare sector with a volume share of 47.1% in 2018. It is followed by flexible packaging with a volume share of 39.5. Tube was the most commonly used pack type, while screw top remained the preferred closure type in 2018.
The report "Opportunities in the Eastern European Skincare Sector", brings together multiple data sources to provide a comprehensive overview of the region's skincare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.
Companies mentioned: L’Oréal S.A., Unilever, Beiersdorf Ag, Avon Products, Inc., Oriflame Cosmetics S.A., Yves Rocher International, Johnson & Johnson Services Inc., Mary Kay, Inc., The Estée Lauder Companies Inc., Amway Corporation
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European skincare sector. It includes analysis on the following -
Reasons to Buy
Summary
The Eastern European skincare sector, which accounts for a 4.1% share of the global market, was valued at US$5,284 million in 2018, and is forecast to reach US$6,479.6 million by 2023, growing at a CAGR of 4.2% during 2018-2023. The facial care category held the largest share, accounting for 66.9% of total value sales in 2018, while body care, the second-largest category, held a value share of 17.6%. With a projected CAGR of 4.8% during 2018-2023, hand care is forecast to record the fastest growth among all skincare categories in Eastern Europe.
In the Eastern Europe region, Turkey, Poland, Russia, and Czech Republic emerged as the high-potential countries for skincare products. With value sales of US$2,560.7 million in 2018, Russia was the largest market for skincare products in the region, while Turkey is expected to register the fastest CAGR of 6.6% during 2018-2023. The Eastern European skincare sector is highly competitive, with the top five brands - Nivea, L'Oréal, Avon, Garnier, and Oriflame - accounting for a combined value share of 24.7% in 2018. Private label held a 2.7% share of total value sales in the sector in 2018.
Hypermarkets & supermarkets as a distribution channel accounted for 30.1% of total value sales of skincare products in Eastern Europe in 2018, while health & beauty stores recorded 28.2% value share in the same year. As for packaging formats, rigid plastics accounted for the largest share of pack materials used in the Eastern European skincare sector with a volume share of 47.1% in 2018. It is followed by flexible packaging with a volume share of 39.5. Tube was the most commonly used pack type, while screw top remained the preferred closure type in 2018.
The report "Opportunities in the Eastern European Skincare Sector", brings together multiple data sources to provide a comprehensive overview of the region's skincare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.
Companies mentioned: L’Oréal S.A., Unilever, Beiersdorf Ag, Avon Products, Inc., Oriflame Cosmetics S.A., Yves Rocher International, Johnson & Johnson Services Inc., Mary Kay, Inc., The Estée Lauder Companies Inc., Amway Corporation
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European skincare sector. It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
- Change in consumption: Analysis on the shift in consumption of skincare by categories across the key countries in the Eastern Europe region.
- High-potential countries: Provides risk-reward analysis of the top four high-potential countries in the Eastern Europe region based on category assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country analysis: Provides deep-dive analysis of four high-potential countries covering value growth during the forecast period (2018-2023), key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for skincare across the key countries in the Eastern Europe region, in 2018. It covers hypermarkets & supermarkets, health & beauty stores, direct sellers, department stores, parapharmacies/drugstores, convenience stores, chemist/pharmacies, cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, vending machines, and drug stores & pharmacies.
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of skincare.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
1. Executive summary2. Market size and growth analysis (regional analysis)
- Market size analysis - Eastern Europe compared to other regions
- Growth analysis by region
- Growth analysis by country
- Growth analysis by category
3.Identifying high-potential countries in Eastern Europe
- Identifying high-potential countries: Methodology
- High-potential countries in Eastern Europe
- Identifying high-potential countries: Risk, reward and opportunity analysis
4. Market size and growth analysis (high-potential countries in Eastern Europe)
- High-potential countries in Eastern Europe - overview
- Growth contribution analysis by country (1/3)
- Growth contribution analysis by country (2/3)
- Growth contribution analysis by country (3/3)
- Share of skincare compared to other cosmetics & toiletries sectors
- Change in consumption levels by country and skincare sector
- Per capita consumption analysis
- Per capita expenditure analysis
5. Country profiles (high-potential countries in Eastern Europe)
- Turkey
- Poland
- Russia
- Czech Republic
6. Success stories
- Skincare in Eastern Europe: Case studies
7. Company and brand analysis
- Brand share analysis in the Eastern European skincare sector
- Leading companies in the Eastern European skincare sector
- Leading brands in the Eastern European skincare sector
- Private label penetration in the Eastern European skincare sector
8. Key distribution channels
- Leading distribution channels by country
- Leading distribution channels by category
9. Key pack formats
- Growth analysis by key pack material and pack type
- Growth analysis by closure type and primary outer type
10. Challenges and future outlook
- Key challenges
- Future outlook
11. Appendix
List of Tables
- Regional comparison: market size, growth, and per capita analysis, 2018-2023
- High-potential countries in Eastern Europe - overview
- Value share of skincare sector as a proportion of other cosmetics & toiletries industry by country, 2018
- Change in consumption of categories within skincare sector (value terms), by country, 2018-2023
- Per capita consumption by category in Eastern Europe and high-potential countries, 2018
- Per capita expenditure by category in Eastern Europe and high-potential countries, 2018
- Turkey key categories value share, 2018
- Poland key categories value share, 2018
- Russia key categories value share, 2018
- Czech Republic key categories value share, 2018
- Brand share analysis in the Eastern European skincare sector
- Private label penetration (in value terms) in the Eastern European skincare sector, 2018
- Leading distribution channels in Eastern Europe by country (by value), 2018
- Leading distribution channels in Eastern Europe by category, 2018
List of Figures
- Annual value growth analysis by region (2018-2023)
- Annual volume growth analysis by region (2018-2023)
- Value and volume growth analysis by country (2018-2023)
- Value and volume growth analysis by category in Eastern Europe (2018-2023)
- Top four high-potential countries in Eastern Europe
- Country-level contribution to the growth of the body care category in Eastern Europe, 2018-2023
- Country-level contribution to the growth of the depilatories category in Eastern Europe, 2018-2023
- Country-level contribution to the growth of the facial care category in Eastern Europe, 2018-2023
- Country-level contribution to the growth of the hand care category in Eastern Europe, 2018-2023
- Country-level contribution to the growth of the make-up remover category in Eastern Europe, 2018-2023
- Turkey make-up - demographic analysis
- Poland make-up - demographic analysis
- Russia make-up - demographic analysis
- Czech Republic make-up - demographic analysis
- Leading companies in the Eastern European skincare sector by value sales (US$ million), 2018
- Leading brands (including private label) in the Eastern European skincare sector by value sales (US$ million), 2018
- Key pack material volume (units) share, 2018, unit volume growth by pack material (2013-2023)
- Key pack type volume (units) share, 2018, unit volume growth by pack type (2013-2023)
- Key closure type volume (units) share, 2018, unit volume growth by closure type (2013-2023)
- Key primary outer type volume (units) share, 2018, unit volume growth by primary outer type (2013-2023)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L’Oréal S.A.
- Unilever
- Beiersdorf Ag
- Avon Products, Inc.
- Oriflame Cosmetics S.A.
- Yves Rocher International
- Johnson & Johnson Services Inc
- Mary Kay, Inc.
- The Estée Lauder Companies Inc.
- Amway Corporation
