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Trademark Tips Without the Lawyer Fees - Webinar

  • ID: 4760522
  • Webinar
  • May 2019
  • Region: Global
  • 90 Minutes
  • Lorman Business Center, Inc.
Join us for your comprehensive guide to be able to look up trademarks without paying a lawyer.

Business owners and executives have a lot of decisions to make and the brand of their company might be a lesser concern. Many times, the protection of a trademark becomes a priority solely after another entity begins to conduct business by taking advantage of the goodwill that you have worked hard to build over a period of months or years. This topic helps business people to understand that forming a business is not the same as registering a trademark. This information will teach the importance of selecting a proper trademark, its correct use in association with goods or services, and it will explain why a trademark might be the most valuable asset that a business can have, and teach how to protect a trademark and how to renew a registration to avoid its abandonment.

Learning Objectives
  • You will be able to describe how a word trademark differs from a design (logo) trademark.
  • You will be able to identify the correct vs. the incorrect use of a trademark.
  • You will be able to discuss the implications of buying or selling a trademark.
  • You will be able to explain the importance of selecting a strong trademark and the best way to go about it.
Note: Product cover images may vary from those shown
What Is a Trademark?
  • The Difference Between Copyright and Trademark
  • The Meaning of Owning a Trademark
How to Select a Trademark
  • The Difference Between a Word and a Logo Trademark
  • The Different Types of Trademarks: Arbitrary, Suggestive, Descriptive and Generic
  • The Trademark Clearance
How to Use a Trademark
  • The Goods or Services Associated With a Trademark
  • The Correct Placement of a Trademark in Advertisement or Packaging
  • The Marking Notice
How and When to Register a Trademark
  • United States
  • - Federal
  • - State
  • International
How to Maintain a Trademark

How to Buy or Sell a Trademark

How to Enforce a Trademark
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Sorana Georgiana Ban - Clark Hill Strasburger
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This webinar is designed for business owners and managers, presidents, vice presidents, directors, office managers, supervisors and accountants.
Note: Product cover images may vary from those shown
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