This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia–Pacific (EMAP). In particular, it focuses on respondents’ usage of digital services.
- discusses the main ecommerce trends in emerging Asia–Pacific, including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for ecommerce, as well as physical payments
- provides insight into the organisations that consumers in these regions are most willing to trust
- analyses consumer interest and ownership of various connected devices.
Key Questions Answered in this Report
- What are the main payment mechanisms and devices for ecommerce (online shopping) in EMAP and how often do consumers engage in ecommerce?
- What are the main payment mechanisms and devices for physical purchases in EMAP and how often do consumers engage in physical purchases?
- Which organisations are consumers in EMAP most willing to trust with their personal data?
- What are the ownership and interest levels of a range of connected devices?
Survey data coverage:
The survey was conducted in association with On Device Research (ODR) between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in emerging Asia–Pacific. We set quotas on age, gender and geographical spread to that effect. Each country had a minimum of 1000 respondents, and 5000 in the region.
Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in ecommerce, payments and identity management.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in services related to ecommerce and payments.