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The Connected Consumer Survey 2018: OTT services in Sub-Saharan Africa

  • ID: 4760826
  • Report
  • Region: Africa, Sub-Saharan Africa
  • 7 pages
  • Analysys Mason Group
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The Facebook Ecosystem is in Control of the OTT Communication Market in Sub-Saharan Africa: 93% of Respondents use Facebook Messenger or WhatsApp

This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

THIS REPORT:

  • identifies which communications apps are used most in Sub-Saharan Africa
  • highlights the pockets of growth left in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies which paid-for online video services are most popular in Sub-Saharan Africa.

Key Questions Answered in this Report

  • Which OTT communications and paid-for online video apps are used most in Sub-Saharan Africa?
  • Where is there potential for growth in the OTT communication and paid for online video space?
  • Which features are most frequently used on OTT communication apps?
  • Is there any remaining potential for monetisation for mobile operators?

Who Should Read this Report

  • Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and video service providers.
  • Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications and paid-for online video services.
  • Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services related to communication and entertainment services.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Sub-Saharan Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

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  • Kenya
  • Nigeria
  • South Africa
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