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Geomarketing Market by Software, Services, Technology, Location, Deployment Mode, Vertical, and Region - Global Forecast to 2023

  • ID: 4761314
  • Report
  • Region: Global
  • 169 Pages
  • Markets and Markets
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Geomarketing Market Expected to Grow from USD 7.3 Billion in 2018 to USD 23.7 Billion by 2023, at a CAGR of 26.4%

FEATURED COMPANIES

  • Adobe
  • Clevertap
  • Geomoby
  • Merkle
  • Plot Projects
  • Rover
  • MORE

"Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023"

"The factors such as increasing demand for location-based intelligence in realizing enhanced business outcome and growing investments in digital marketing compared to conventional marketing are some of the factors driving the geomarketing market growth"

The geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 26.4% The market is driven by factors such as, an increasing demand for location-based intelligence in realizing enhanced business outcome; location analytics and big data providing comprehensive and differentiated information about potential markets and customers; a wide acceptance of location-based applications among consumers, and growing investments in digital marketing compared to conventional marketing. However, the geomarketing market faces various obstacles, such as legal concerns and privacy threats. The businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools.

"The outdoor segment to hold the highest growth rate during the forecast period"

Among location type, the outdoor segment is expected to grow at a higher CAGR during the forecast period, due to the increasing use of geofenced areas and virtual perimeters outside the store to attract customers. Businesses can send push notification to the target audience and provide notification about their offerings. It is an effective way as stores can attract multiple people to their businesses just by creating a virtual perimeter or a fence around the geographical area of interest or a target location or locality.

"The cloud deployment mode to have the highest CAGR during the forecast period"

This deployment model is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, high scalability, customizability, more storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing by vendors. The adoption of cloud-deployed geomarketing solutions for training and development processes is growing rapidly, as organizations are focusing on planning cost-effective training programs through the adoption of cloud technology.

"Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period"

North America is estimated to hold the highest market share in 2018, while APAC is the fastest-growing region in terms of CAGR. The APAC countries are taking aggressive initiatives to upsurge their IT infrastructures, enabling commercial users to adopt cutting-edge technologies. The APAC region emerges as the fastest growing market for geomarketing solutions, which drives the geomarketing market in this region. APAC is expected to grow due to the robust adoption of IoT technologies in the Chinese and Indian transportation sectors, along with the mass adoption of IoT technologies for geomarketing in other developing economies.

The breakup of primary participants is given below:

  • By company: Tier 1 - 48%, Tier 2 - 32%, and Tier 3 - 20%
  • By designation: C-level - 54%, Director level - 30%, and Others - 16%
  • By region: North America - 38%, Europe - 25 APAC - 22%, and RoW - 15%

The major vendors covered in the Geomarketing market, include Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India).

Research coverage

The Geomarketing market has been segmented by technology, components (software and services), location, deployment mode, vertical, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews; products and services; key strategies; new product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the geomarketing market.

Key benefits of buying the report

  • This report segments the geomarketing market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its sub segments across regions.
  • It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.
  • It helps stakeholders better understand their competitors and gain more insights to enhance their positions in the market. The competitive landscape section includes competitors’ ecosystem, new product developments, partnerships, and mergers and acquisitions.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe
  • Clevertap
  • Geomoby
  • Merkle
  • Plot Projects
  • Rover
  • MORE

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Segmentation
    1.4 Years Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Breakup of Primary Profiles
           2.1.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Competitive Leadership Mapping Research Methodology
    2.6 Assumptions for the Study
    2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights
    4.1 Attractive Market Opportunities in the Geomarketing Market
    4.2 Geomarketing Market, By Component, 2018-2023
    4.3 Market By Service, 2018-2023
    4.4 Market By Location, 2018-2023
    4.5 Market By Deployment Mode, 2018-2023
    4.6 Market By Vertical, 2018-2023
    4.7 Market Growth Across Countries, 2018
    4.8 Market Investment Scenario

5 Market Overview and Industry Trends
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Demand for Location-Based Intelligence
                    5.2.1.2 Growing Use of Location Analytics and Big Data
                    5.2.1.3 Wide Acceptance of Location-Based Applications Among Consumers
                    5.2.1.4 Growing Investment in Digital Marketing Compared to Conventional Marketing
           5.2.2 Restraints
                    5.2.2.1 Legal Concerns and Privacy Threats
           5.2.3 Opportunities
                    5.2.3.1 Advancement in Connected Devices
                    5.2.3.2 Opportunity in Developing Countries
                    5.2.3.3 High Demand for Mobile Computing and Trending Social Media
           5.2.4 Challenges
                    5.2.4.1 Lack of Awareness, Expertise, and Other Operational Challenges
                    5.2.4.2 Lack of Uniform Regulatory Standards
    5.3 Geomarketing Notification Types
           5.3.1 Static Geo-Notifications
           5.3.2 Dynamic Geo-Notifications
           5.3.3 Peer-To-Peer Geonotifications
    5.4 Case Studies
           5.4.1 Xtremepush Platform-Multi-Channel Marketing Platform Helped TBC Bank Geofence Target Areas and Deliver Location Triggered Personalized Messaging to App Users
           5.4.2 A European Airline Improved Its Customer Experience Via Plot Projects Solution
           5.4.3 A Leading Dutch Do-It-Yourself Retailer Drives In-Store Sales With Mobilebridge’s Mobile Engagement and Analytics Solution
           5.4.4 Ge Healthcare Partnered With Galigeo to Access Big Data Using Location Intelligence Tool
           5.4.5 Vodafone Partnered With Clevertap for Improving Onboarding Campaign CTRs

6 Geomarketing Market By Technology
    6.1 Introduction
    6.2 Bluetooth
           6.2.1 Bluetooth-Enabled Devices Help Marketers Locate Potential Consumers for A Better User Experience and Relevant Information
    6.3 Global Positioning System
           6.3.1 GPS Captures Location Data Using the User’s Location to Measure and Optimize Marketing Campaigns
    6.4 Radio-Frequency Identification
           6.4.1 Tracking In-Store Product Movement and Inventory Using RFID Tags to Drive the Adoption of These Tags
    6.5 Wi-Fi
           6.5.1 Increase in Wi-Fi Hotspots to Drive the Adoption of Wi-Fi Across Retailers
    6.6 Near-Field Communication
           6.6.1 Delivering Personalized Messages and Notifications at A Short Range to Increase the Use of NFC in Marketing Activities
    6.7 Ibeacon
           6.7.1 Increasing Number of IOS Devices to Present Massive Opportunities to Target Premium Customers for Marketers

7 Geomarketing Market By Component
    7.1 Introduction
    7.2 Software
           7.2.1 Content Management
                    7.2.1.1 Digital Media Companies to Dynamically Deliver Content Based on Consumers’ Real-Time Location, Search Patterns, and Social Media
           7.2.2 Location and Predictive Analytics
                    7.2.2.1 Historic Movements and Purchasing History to Deliver Personalized Experiences and Content
           7.2.3 Geofencing
                    7.2.3.1 Deployment of Location-Based Messaging and Geo-Targeted Coupons to Provide Mobile Alerts and Digital Signage Within Specified Areas
           7.2.4 Reporting and Data Visualization
                    7.2.4.1 Advancements in Geospatial Analytics Integrated With AI and Big Data Analytics to Derive Useful Insights for Consumer Satisfaction
    7.3 Services
           7.3.1 Advisory and Consulting
                    7.3.1.1 Higher ROI and Reduced Risks and Complexities During Deploying Geomarketing Solutions to Drive the Demand for Consulting Services
           7.3.2 Deployment and Integration
                    7.3.2.1 Integration and Deployment Services to Implement Best-In-Class Solutions
           7.3.3 Support and Maintenance
                    7.3.3.1 Technical Experts to Assist Marketers in Maintaining and Updating Software for Reducing Complexities

8 Geomarketing Market By Location
    8.1 Introduction
    8.2 Indoor
           8.2.1 Digitalize Traditional Advertising Media to Go Beyond Awareness and Extend Consumer Engagement in Indoor Locations
    8.3 Outdoor
           8.3.1 Outdoor Media to Reach Consumers "On-The-Go" in Outdoor Locations

9 Geomarketing Market By Deployment Mode
    9.1 Introduction
    9.2 Cloud-Based
           9.2.1 Cloud-Based Geomarketing Solutions Enable Marketers to Access Customer Data With Just One Click From Anywhere for Better Customer Engagement
    9.3 On-Premises
           9.3.1 On-Premises Geomarketing Solutions to Gain Popularity Among Marketers That Require Better Control Over Data

10 Geomarketing Market By Vertical
     10.1 Introduction
     10.2 Retail and Ecommerce
             10.2.1 Geomarketing Campaigns Help Enterprises Reach Their Consumers at the Right Place and Right Time
     10.3 Healthcare and Life Sciences
             10.3.1 Location Data for Population Health Management to Target Areas for Marketing, Sales, and Public Awareness Campaigns
     10.4 Travel and Hospitality
             10.4.1 Geomarketing to Increase Customer Engagement and Enhance Personalized Experiences
     10.5 Banking, Financial Services, and Insurance
             10.5.1 Shift of Insurers’ Focus From Product-Based to Customer-Centric Strategies to Drive the Adoption of Geomarketing Solutions
     10.6 Media and Entertainment
             10.6.1 Geomarketing Helps Media Companies Understand Audiences, Refine Marketing Activities, and Improve Customer Engagement
     10.7 Telecommunications and IT
             10.7.1 Telecom Operators Use Location Data to Enhance Location Intelligence and Determine Areas for Capital Investments
     10.8 Others

11 Geomarketing Market By Region
     11.1 Introduction
     11.2 North America
             11.2.1 United States
                        11.2.1.1 Rise in Deployment of Geomarketing Services in Various Verticals
             11.2.2 Canada
                        11.2.2.1 Investment in Infrastructure Development to Provide Opportunities for Geomarketing Vendors
     11.3 Europe
             11.3.1 United Kingdom
                        11.3.1.1 Implementation of Advanced Geomarketing Technologies to Increase Business Efficiency
             11.3.2 Germany
                        11.3.2.1 Government Initiatives to Aid the Growth of Geomarketing Services
             11.3.3 France
                        11.3.3.1 Continuous Growth in R&D Spending to Develop Modern Geomarketing Solutions
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 Australia and New Zealand
                        11.4.1.1 Government to Use Location-Based Services to Warn Citizens of Probable Disasters
             11.4.2 China
                        11.4.2.1 Robust Retail Infrastructure and Strong Telecom Operators to Drive the Growth of the Geomarketing Market
             11.4.3 Japan
                        11.4.3.1 Growing Use of GPS-Enabled Solutions to Drive the Growth of Geomarketing
             11.4.4 Singapore
                        11.4.4.1 Rising Adoption of Smartphones and Increasing Beacon Infrastructure to Increase the Growth of Geomarketing
             11.4.5 Rest of APAC
     11.5 Middle East and Africa
             11.5.1 Israel
                        11.5.1.1 Technological Innovations in Israel to Fuel the Adoption of Geomarketing
             11.5.2 Qatar
                        11.5.2.1 Technological Sector in Qatar to Attract Heavy Investments in the Country
             11.5.3 United Arab Emirates
                        11.5.3.1 Government Initiatives to Offer Enhanced Geomarketing Services
             11.5.4 South Africa
                        11.5.4.1 Large Number of Smartphone Users to Increase the Demand for Geomarketing
             11.5.5 Rest of Middle East and Africa
     11.6 Latin America
             11.6.1 Brazil
                        11.6.1.1 Fast Internet Penetration and Growth of Mobile-Based Applications to Enable Wide Adoption of Geomarketing Services
             11.6.2 Mexico
                        11.6.2.1 Rapid Infrastructural Developments to Offer Opportunities for Geomarketing Service Providers
             11.6.3 Rest of Latin America

12 Competitive Landscape
     12.1 Competitive Leadership Mapping
             12.1.1 Visionary Leaders
             12.1.2 Innovators
             12.1.3 Dynamic Differentiators
             12.1.4 Emerging Companies
     12.2 Strength of Product Portfolio (31 Players)
     12.3 Business Strategy Excellence (31 Players)
     12.4 Ranking of Key Players for the Geomarketing Market, 2018

13 Company Profiles
     13.1 Introduction
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, View)*
     13.2 Google
     13.3 Microsoft
     13.4 IBM
     13.5 Cisco
     13.6 Oracle
     13.7 Adobe
     13.8 Salesforce
     13.9 ESRI
     13.10 Software AG
     13.11 Ericsson
     13.12 Qualcomm
     13.13 Xtremepush
     13.14 Plot Projects
     13.15 Rover
     13.16 Mobilebridge
     13.17 Hyper
     13.18 Reveal Mobile
     13.19 Galigeo
     13.20 Navigine
     13.21 Clevertap
     13.22 Urban Airship
     13.23 Bluedot Innovation
     13.24 Merkle
     13.25 Foursquare
     13.26 LocationGuru
     13.27 Other Key Players
             13.27.1 Saksoft
             13.27.2 Celect
             13.27.3 Brillio
             13.27.4 Purple Wi-Fi
             13.27.5 Geomoby
             13.27.6 Quuppa

*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, View Might Not Be Captured in Case of Unlisted Companies.

List of Tables
Table 1 United States Dollar Exchange Rate, 2015-2018
Table 2 Factor Analysis
Table 3 Geomarketing Market Size, By Component, 2016-2023 (USD Million)
Table 4 Software: Market Size By Region, 2016-2023 (USD Million)
Table 5 Services: Market Size By Type, 2016-2023 (USD Million)
Table 6 Services: Market Size By Region, 2016-2023 (USD Million)
Table 7 Advisory and Consulting Market Size, By Region, 2016-2023 (USD Million)
Table 8 Deployment and Integration Market Size, By Region, 2016-2023 (USD Million)
Table 9 Support and Maintenance Market Size, By Region, 2016-2023 (USD Million)
Table 10 Location: Market Size By Type, 2016-2023 (USD Million)
Table 11 Location: Market Size By Region, 2016-2023 (USD Million)
Table 12 Indoor: Market Size By Region, 2016-2023 (USD Million)
Table 13 Outdoor: Market Size By Region, 2016-2023 (USD Million)
Table 14 Deployment Mode: Market Size By Type, 2016-2023 (USD Million)
Table 15 Deployment Mode: Market Size By Region, 2016-2023 (USD Million)
Table 16 Cloud-Based: Market Size By Region, 2016-2023 (USD Million)
Table 17 On-Premises: Market Size By Region, 2016-2023 (USD Million)
Table 18 Geomarketing Market Size, By Vertical, 2016-2023 (USD Million)
Table 19 Retail and Ecommerce: Market Size By Region, 2016-2023 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size By Region, 2016-2023 (USD Million)
Table 21 Travel and Hospitality: Market Size By Region, 2016-2023 (USD Million)
Table 22 Banking, Financial Services, and Insurance: Market Size By Region, 2016-2023 (USD Million)
Table 23 Media and Entertainment: Market Size By Region, 2016-2023 (USD Million)
Table 24 Telecommunications and IT: Market Size By Region, 2016-2023 (USD Million)
Table 25 Others: Market Size By Region, 2016-2023 (USD Million)
Table 26 Geomarketing Market Size, By Region, 2016-2023 (USD Million)
Table 27 North America: Market Size By Component, 2016-2023 (USD Million)
Table 28 North America: Market Size By Service, 2016-2023 (USD Million)
Table 29 North America: Market Size, By Deployment Mode, 2016-2023 (USD Million)
Table 30 North America: Market Size By Location, 2016-2023 (USD Million)
Table 31 North America: Market Size By Vertical, 2016-2023 (USD Million)
Table 32 North America: Market Size By Country, 2016-2023 (USD Million)
Table 33 Europe: Geomarketing  Market Size, By Component, 2016-2023 (USD Million)
Table 34 Europe: Market Size By Service, 2016-2023 (USD Million)
Table 35 Europe: Market Size By Deployment Mode, 2016-2023 (USD Million)
Table 36 Europe: Market Size By Location, 2016-2023 (USD Million)
Table 37 Europe: Market Size By Vertical, 2016-2023 (USD Million)
Table 38 Europe: Market Size By Country, 2016-2023 (USD Million)
Table 39 Asia Pacific: Geomarketing Market Size, By Component, 2016-2023 (USD Million)
Table 40 Asia Pacific: Market Size By Service, 2016-2023 (USD Million)
Table 41 Asia Pacific: Market Size By Deployment Mode, 2016-2023 (USD Million)
Table 42 Asia Pacific: Market Size By Location, 2016-2023 (USD Million)
Table 43 Asia Pacific: Market Size By Vertical, 2016-2023 (USD Million)
Table 44 Asia Pacific: Market Size By Country, 2016-2023 (USD Million)
Table 45 Middle East and Africa: Geomarketing Market Size, By Component, 2016-2023 (USD Million)
Table 46 Middle East and Africa: Market Size By Service, 2016-2023 (USD Million)
Table 47 Middle East and Africa: Market Size By Deployment Mode, 2016-2023 (USD Million)
Table 48 Middle East and Africa: Market Size By Location, 2016-2023 (USD Million)
Table 49 Middle East and Africa: Market Size By Vertical, 2016-2023 (USD Million)
Table 50 Middle East and Africa: Market Size By Country, 2016-2023 (USD Million)
Table 51 Latin America: Geomarketing Market Size, By Component, 2016-2023 (USD Million)
Table 52 Latin America: Market Size By Service, 2016-2023 (USD Million)
Table 53 Latin America: Market Size By Deployment Mode, 2016-2023 (USD Million)
Table 54 Latin America: Market Size By Location, 2016-2023 (USD Million)
Table 55 Latin America: Market Size By Vertical, 2016-2023 (USD Million)
Table 56 Latin America: Market Size By Country, 2016-2023 (USD Million)

List of Figures
Figure 1 Geomarketing Market: Research Design
Figure 2 Research Methodology
Figure 3 Geomarketing Market: Top-Down and Bottom-Up Approaches
Figure 4 Competitive Leadership Mapping Matrix: Criteria Weightage
Figure 5 Market Size, 2016-2023
Figure 6 Market Analysis
Figure 7 Banking, Financial Services, and Insurance Vertical to Record the Highest Growth Rate in the Geomarketing Market
Figure 8 Fastest-Growing Segments in the Geomarketing Market, 2018-2023
Figure 9 Geomarketing Market: Regional Analysis, 2018-2023
Figure 10 Emergence of Social Media Marketing to Offer Attractive Market Opportunities
Figure 11 Software Segment to Hold A Higher Market Share in 2018
Figure 12 Deployment and Integration Segment to Hold the Highest Market Share During the Forecast Period
Figure 13 Outdoor Segment to Hold A Higher Market Share During the Forecast Period
Figure 14 Cloud Segment to Hold A Higher Market Share During the Forecast Period
Figure 15 Retail and Ecommerce Vertical to Hold the Highest Market Share in 2018
Figure 16 Singapore to Hold the Highest CAGR During the Forecast Period
Figure 17 Asia Pacific to Emerge as the Best Market for Investments During the Forecast Period
Figure 18 Drivers, Restraints, Opportunities, and Challenges: Geomarketing Market
Figure 19 Location-Based Marketing Types
Figure 20 Digital Marketing Spending, 2015-2018
Figure 21 Online Search Share on Mobile Devices, By Industry
Figure 22 Geomarketing Enabling Technologies
Figure 23 Software Segment to Hold A Larger Market Size During the Forecast Period
Figure 24 Deployment and Integration Segment to Hold the Largest Market Size During the Forecast Period
Figure 25 Outdoor Segment to Hold A Larger Market Size During the Forecast Period
Figure 26 Cloud-Based Segment to Hold A Larger Market Size During the Forecast Period
Figure 27 Retail and Ecommerce Segment to Hold the Largest Market Size During the Forecast Period
Figure 28 North America to Hold the Largest Market Size During the Forecast Period
Figure 29 Asia Pacific: A Hotspot for the Geomarketing Market During the Forecast Period
Figure 30 North America: Market Snapshot
Figure 31 North America: Country-Wise Analysis
Figure 32 Europe: Country-Wise Analysis
Figure 33 Asia Pacific: Market Snapshot
Figure 34 Asia Pacific: Country-Wise Analysis
Figure 35 Geomarketing Market (Global) Competitive Leadership Mapping, 2018
Figure 36 Ranking of Key Players, 2018
Figure 37 Geographical Segmentation of the Top Players in the Geomarketing Market
Figure 38 Google: Company Snapshot
Figure 39 SWOT Analysis: Google
Figure 40 Microsoft: Company Snapshot
Figure 41 SWOT Analysis: Microsoft
Figure 42 IBM: Company Snapshot
Figure 43 SWOT Analysis: IBM
Figure 44 Cisco: Company Snapshot
Figure 45 SWOT Analysis: Cisco
Figure 46 Oracle: Company Snapshot
Figure 47 SWOT Analysis: Oracle
Figure 48 Adobe: Company Snapshot
Figure 49 Salesforce: Company Snapshot
Figure 50 Software AG: Company Snapshot
Figure 51 Ericsson: Company Snapshot
Figure 52 Qualcomm: Company Snapshot

Note: Product cover images may vary from those shown
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  • Adobe
  • Bluedot Innovation
  • Brillio
  • Celect
  • Cisco
  • Clevertap
  • Ericsson
  • ESRI
  • Foursquare
  • Galigeo
  • Geomoby
  • Google
  • Hyper
  • IBM
  • LocationGuru
  • Merkle
  • Microsoft
  • Mobilebridge
  • Navigine
  • Oracle
  • Plot Projects
  • Purple Wi-Fi
  • Qualcomm
  • Quuppa
  • Reveal Mobile
  • Rover
  • Saksoft
  • Salesforce
  • Software AG
  • Urban Airship
  • Xtremepush
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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