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FEATURED COMPANIES
- Anheuser-Busch InBev
- Asahi Group Holdings
- Carlsberg Breweries A/S
- Constellation Brands
- Heineken N.V
1h Free Analyst Time
Speak directly to the analyst to clarify any post sales queries you may have.
Premium lagers are increasingly preferred by consumers because of their authenticity, taste, brand story, visual identity, and experience. The premium lager many vendors has gained high popularity among consumers because of its authentic taste. The adoption of the keg packaging and dispense format, especially by small producers, has been an important factor behind the increasing customer interest in the premium craft lager category. The premiumization of products within the lager category is also driven by vendors' eagerness to rebrand their products as premium. Brewers operating worldwide are trying to push high-end products with an aim to lure consumers into spending more. The analysts have predicted that the premium lager market will register a CAGR of over 4% by 2023.
Market Overview
Easier accessibility and availability of premium lagers through specialist stores
The growing number of specialist stores and shops worldwide has increased the accessibility and availability of premium lagers, which is one of the major drivers behind the growth of the premium lagers market over the last five years. The growth of the premium lager market is also supported by the frequent number of distribution deals between specialist retailers and vendors.
Stringent regulations and heavy taxation on beer
Vendors must comply with the regulations imposed over the marketing and consumption of alcoholic beverages. These regulations are imposed with an aim to protect the health of consumers from adulterated, contaminated, and defectively packaged products. Therefore, stringent regulations and heavy taxation on beer are major challenges that are expected to hinder the growth of the global premium lager market during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the premium lager market during the 2019-2023, view this report.
Competitive Landscape
The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Market Overview
Easier accessibility and availability of premium lagers through specialist stores
The growing number of specialist stores and shops worldwide has increased the accessibility and availability of premium lagers, which is one of the major drivers behind the growth of the premium lagers market over the last five years. The growth of the premium lager market is also supported by the frequent number of distribution deals between specialist retailers and vendors.
Stringent regulations and heavy taxation on beer
Vendors must comply with the regulations imposed over the marketing and consumption of alcoholic beverages. These regulations are imposed with an aim to protect the health of consumers from adulterated, contaminated, and defectively packaged products. Therefore, stringent regulations and heavy taxation on beer are major challenges that are expected to hinder the growth of the global premium lager market during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the premium lager market during the 2019-2023, view this report.
Competitive Landscape
The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Anheuser-Busch InBev
- Asahi Group Holdings
- Carlsberg Breweries A/S
- Constellation Brands
- Heineken N.V
PART 01: EXECUTIVE SUMMARYPART 07: CUSTOMER LANDSCAPEPART 09: DECISION FRAMEWORK
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
PART 04: MARKET SIZING
PART 05: FIVE FORCES ANALYSIS
PART 06: MARKET SEGMENTATION BY PRODUCT
PART 08: GEOGRAPHIC LANDSCAPE
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
PART 13: VENDOR ANALYSIS
PART 14: APPENDIX
List of Exhibits
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Anheuser-Busch InBev
- Asahi Group Holdings
- Carlsberg Breweries A/S
- Constellation Brands
- Heineken N.V
Global Premium Lager Market 2019-2023
The analyst recognizes the following companies as the key players in the global premium lager market: Anheuser-Busch InBev, Asahi Group Holdings, Carlsberg Breweries A/S, Constellation Brands, Heineken N.V.
Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the increasing innovations in packaging.”
According to the report, one of the major drivers for this easier accessibility and availability of premium lagers through specialist stores.
Further, the report states that one of the major factors hindering the growth of this market is the increasing demand for non-alcoholic and low-alcoholic beverages.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
The analyst recognizes the following companies as the key players in the global premium lager market: Anheuser-Busch InBev, Asahi Group Holdings, Carlsberg Breweries A/S, Constellation Brands, Heineken N.V.
Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the increasing innovations in packaging.”
According to the report, one of the major drivers for this easier accessibility and availability of premium lagers through specialist stores.
Further, the report states that one of the major factors hindering the growth of this market is the increasing demand for non-alcoholic and low-alcoholic beverages.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
A selection of companies mentioned in this report includes:
- Anheuser-Busch InBev
- Asahi Group Holdings
- Carlsberg Breweries A/S
- Constellation Brands
- Heineken N.V
Note: Product cover images may vary from those shown
