Modern Broadband: Competition and Retention at Gigabit Speeds

An increasing number of providers across global markets offer, or are testing, gigabit-speed broadband services, pushing new fixed-line data offerings to data-hungry consumers. This report examines current competition in gigabit-speed services as well as operator strategies to retain subscribers in the face of such high-speed competition. The report analyzes broadband churn and cord cutting, as well as reasons and likelihood for each, and provides five-year forecasts for fixed-line broadband subscribers.

Key Questions Answered

• What is the current state of the gigabit speed broadband market?
• What marketing strategies are broadband providers using to attract, upgrade and retain gigabit subscribers?
• What challenges do gigabit speed services place on providers?
• What is consumer sentiment regarding gigabit speed service?  Adoption levels? Churn levels?
• What is the future market potential for gigabit speed services?