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Netherlands Floriculture Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4763938
  • Report
  • Region: Netherlands, Holland
  • 60 pages
  • Mordor Intelligence
UP TO OFF
until Dec 31st 2019
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Market Overview

The Netherlands floriculture market was valued at USD 3,922.5 million in 2018 and is expected to register a CAGR of 6.3% during the forecast period (2019-2024). Among the cut flowers, Rosa accounted for the major share of 31.3%, followed by Chrysanthemum with 11.5%, in 2018.

The Netherlands had to deal with a loss of approximately 320 bulb growing companies between 2006 and 2016, which affected the development of competition in the form of other emerging markets. The rise of developing countries as flower growers is a challenge for the flower growing market in the Netherlands, as well as the local economy.

Scope of the Report

Floriculture is a type of horticulture practice, which focuses on the cultivation of flowering and ornamental plants for gardens, as well as for commercial use. The report presents an in-depth analysis of the market size and trade analysis of different types of flowers popular in the Netherlands floriculture market, and a detailed analysis of flower farming and flower farms in the Netherlands.

Key Market Trends

The Fastest-growing Segment by Flower Type – Cut Flowers, Flower Bulbs and Plants

The increasing number of flower cultivators in developing countries and the shift of wholesalers to these countries act as challenges for the floriculture market in the Netherlands. However, developments in e-commerce are likely to have a positive impact on the floriculture market in the Netherlands, with the opportunity to complete direct sales with the consumers, instead of using an intermediary. The logistical position of the country within Europe and the established international trade links within the flower industry make Europe the core of the flower market in the Netherlands. Countries, like Ecuador, Colombia, Kenya, and Ethiopia, are the leading suppliers of live trees, plants, and flowers to the Netherlands. Kenya is the second-largest importer of flowers in the Netherlands.

Growing Export Potential for Floral Products

The Netherlands is the largest exporter of cut flowers around the world. The export value of fresh cut flowers was valued at more than USD 8,639 million in 2017. The flower market in the Netherlands is a dynamic, fast-growing global industry, defined by three major components, growers, wholesalers, and retailers. The Netherlands is the largest producer for cut flowers, as well as a key importer from developing countries. Apart from being one of the market leaders for cut flowers, the Netherlands is also the main trade hub, especially in the area of Aalsmeer. The major importers of cut flowers from the Netherlands are Germany, the United Kingdom, France, and Belgium, importing by value USD 1,207 million, USD 605 million, USD 527 million, and USD 172 million, respectively.
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Country Profile
4.6.1 PESTLE Analysis
4.6.2 Business Opportunities

5 MARKET SEGMENTATION
5.1 Type of Flower
5.1.1 Rosa
5.1.2 Tulipa
5.1.3 Chrysanthemum
5.1.4 Gerbera
5.1.5 Freesia
5.1.6 Lily
5.1.7 Orchids
5.1.8 Nursery Stocks
5.1.9 Others

6 VALUE CHAIN & TRADE ANALYSIS
6.1 Value Chain Analysis
6.2 Distribution Channel Analysis
6.3 Trade Analysis
6.3.1 Import Analysis
6.3.2 Export Analysis

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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