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North America: Whisky Market and the Impact of COVID-19 in the Medium Term

  • ID: 4766414
  • Report
  • September 2020
  • Region: North America
  • 150 pages
  • Williams & Marshall Strategy

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This report presents a strategic analysis of the whisky market in North America and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc.

The purpose of the report is to describe the state of the whisky market in North America, to present actual and retrospective information about the volumes, dynamics, structure and characteristics of production, imports, exports and consumption and to build a forecast for the market in the next five years, taking into account the impact of COVID-19 on it. In addition, the report presents an elaborate analysis of the main market participants, price fluctuations, growth and demand drivers of the market and all other factors, influencing its development.

This research report has been prepared using the publisher's unique methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews.

The report on the whisky market in North America covers the following countries: Canada, Mexico, and the United States of America.

The report on the whisky market in North America includes:
  • Analysis and forecast for the economy of North America;
  • Analysis and forecast for development of the market volume (market size), value and dynamics;
  • Market breakdown (by origin, by country, by types of products, etc.);
  • Country information - breakdown by country for all major indicators, showing the exact volumes and values for each individual country, covered in the report;
  • Volume, dynamics and analysis of domestic production (past, current and future);
  • Analysis of price levels (wholesale, retail, distributors, etc.) and their dynamics (past, current and future);
  • Volume, dynamics and analysis of imports (past, current and future);
  • Volume, dynamics and analysis of exports (past, current and future);
  • Volume, dynamics and analysis of consumption (past, current and future);
  • Characteristics of the main market participants (manufacturers, distributors, wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the competitive landscape;
  • Value chain analysis and structure of price formation;
  • Analysis of the factors, influencing the market development (market growth drivers, restraints, recent state programs, etc.);
  • Analysis and forecast of the trends and levels of supply and demand on the market;
  • Country opportunity analysis;
  • Analysis of the major trade flows;
  • Forecast for market development in the medium term, taking into account the impact of COVID-19 on it (including three possible scenarios for development).
This report will allow you to:
  • Quickly and cost–effectively get a strategic analysis and gain competitive intelligence about the market;
  • Track market data, including size, value, segmentation, forecasts, dynamics and structure – past, present and future;
  • Get and compare information at both aggregate level (for the whole region) and for each individual country, covered in the report;
  • Explore and identify new market opportunities in the countries and regions within the market;
  • Track and identify key market trends, opportunities and threats and key drivers behind recent market changes;
  • Strategically assess market growth potential, demand drivers and restraints on the market;
  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy;
  • See how the market performed in the past (over the last 5 years) and how it will perform in the future, taking into account the impact of COVID-19 on it (in the next 5 years);
  • Get acquainted with the leading companies on the market;
  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;
  • Empower your marketing, branding, strategy and market development, consumption and supply functions with useful market insights;
  • Build your investment strategy by assessing market attractiveness or company attractiveness;
  • Build your own market entry or market expansion strategy or evaluate your current strategy;
  • Add value to pitches and presentations by using official and accurate data and calculations.
If you are interested in the whisky market in North America, this research report will provide you with a strategic analysis of the market, its recent and future development. In addition, the report will save you time and money while presenting you all the necessary information, empowering you to make informed decisions and move your business forward!


This report will be delivered within 3-5 business days.
Note: Product cover images may vary from those shown
1. Introduction
1.1. Report description
1.2. Research methodology

2. Executive summary

3. Characteristics of whisky

4. Characteristics and analysis of the raw materials base

5. State of the economy of North America
5.1. Characteristics of the economy of North America in 2015-2019
5.2. Forecast for the development of the economy of North America for 2020-2022

6. Overview and analysis of the whisky market in North America
6.1. Volume, value and dynamics of the whisky market in North America in 2015-2019
6.2. Structure of the whisky market in North America in 2015-2019: production, imports, exports, consumption
6.3. Structure of the whisky market in North America in 2015-2019 by types of whisky
6.4. Structure of the whisky market in North America in 2015-2019 by origin
6.5. Structure of the whisky market in North America in 2015-2019 by country
6.6. Key recent trends on the whisky market in North America
6.7. Competitive landscape of the market
6.8. Country opportunity analysis
6.9. Key drivers and restraints for the market development in the medium term

7. Overview and analysis of the domestic production of whisky in North America
7.1. Volume, value and dynamics of the domestic production of whisky in North America in 2015-2019
7.2. Structure of the domestic production of whisky in 2015-2019 by types of whisky
7.3. Structure of the North American production of whisky in 2015-2019 by countries
7.4. Characteristics of the main producers of whisky in North America

8. Characteristics and analysis of the prices of whisky in North America
8.1. Value chain analysis
8.2. Structure of price formation
8.3. Characteristics of the producer prices of whisky in North America in 2015-2019
8.4. Characteristics of other prices of whisky

9. Trade balance of the foreign trade operations of whisky in North America
9.1. Trade balance of the foreign trade operations of whisky in North America in 2015-2019

10. Overview and analysis of the imports of whisky to the North American market
10.1. Volume, value and dynamics of the imports of whisky to North America in 2015-2019
10.2. Major trade inflows of whisky imports to North America in 2015-2019
10.3. Structure of the imports of whisky in 2015-2019 by importing countries
10.4. Structure of the imports of whisky in 2015-2019 by types of products
10.5. Average prices of the whisky, imported to North America in 2015-2019

11. Overview and analysis of the North American exports of whisky
11.1. Volume, value and dynamics of the North American exports of whisky in 2015-2019
11.2. Major trade outflows of whisky exports from North America in 2015-2019
11.3. Structure of the North American exports of whisky in 2015-2019 by exporting countries
11.4. Structure of the North American exports of whisky in 2015-2019 by types of products
11.5. Average prices of the North American exports of whisky in 2015-2019

12. Characteristics of the consumption of whisky in North America
12.1. Volume, value and dynamics of the consumption of whisky in North America in 2015-2019
12.2. Structure of the consumption of whisky in North America in 2015-2019 (by origin, by channel, by country, by type of whisky)
12.4. Volume, value and dynamics of the per capita consumption of whisky in North America in 2015-2019
12.5. Balance between supply and demand on the whisky market in North America in 2015-2019

13. Forecast for development of the whisky market in North America in 2020-2025
13.1. Factors, influencing the development of the whisky market in North America in the medium term
13.2. Forecast for market development in the medium term under three possible scenarios

About the Publisher

List of tables
  • Key indicators on the whisky market in North America in 2015-2019
  • Key indicators of the economy of North America in 2015-2019
  • Forecast for the economy of North America in 2020-2022
  • Volume and dynamics of the whisky market in North America in 2015-2019
  • Value and dynamics of the whisky market in North America in 2015-2019
  • Structure of the whisky market in North America in 2015-2019, in volume terms
  • Structure of the whisky market in North America in 2015-2019, in value terms
  • Structure of the whisky market in North America in 2015-2019 by types of whisky, in volume terms
  • Structure of the whisky market in North America in 2015-2019 by types of whisky, in value terms
  • Structure of the whisky market in North America by origin in 2015-2019, in volume terms
  • Structure of the whisky market in North America by origin in 2015-2019, in value terms
  • Structure of the whisky market in North America by country in 2015-2019, in volume terms
  • Structure of the whisky market in North America by country in 2015-2019, in value terms
  • Country opportunity analysis
  • Volume and dynamics of the domestic production of whisky in North America in 2015-2019
  • Value and dynamics of the domestic production of whisky in North America in 2015-2019
  • Structure of the domestic production of whisky in 2015-2019 by types of whisky, in volume terms
  • Structure of the domestic production of whisky in 2015-2019 by types of whisky, in value terms
  • Structure of the domestic production of whisky in North America by producing countries in 2015-2019, in volume terms
  • Structure of the domestic production of whisky in North America by producing countries in 2015-2019, in value terms
  • Value chain analysis of the whisky market in North America
  • Cost breakdown of the price formation of whisky in North America, in %
  • Volume and dynamics of the average producer prices of whisky in North America by types of whisky in 2015-2019
  • Volume and dynamics of the average producer prices of whisky in North America by producing countries in 2015-2019
  • Volume and dynamics of other prices of whisky in North America (wholesale, distributor, retail, etc.) in 2015-2019
  • Trade balance of whisky foreign trade in North America in 2015-2019, in volume terms
  • Trade balance of whisky foreign trade in North America in 2015-2019, in value terms
  • Trade balance of whisky foreign trade in North America by trading countries in 2015-2019, in volume terms
  • Trade balance of whisky foreign trade in North America by trading countries in 2015-2019, in value terms
  • Trade balance of whisky foreign trade in North America by types of whisky in 2015-2019, in volume terms
  • Trade balance of whisky foreign trade in North America by types of whisky in 2015-2019, in value terms
  • Volume and dynamics of the imports of whisky to North America in 2015-2019
  • Value and dynamics of the imports of whisky to North America in 2015-2019
  • Main countries, exporting whisky to North America in 2015-2019, in volume terms
  • Main countries, exporting whisky to North America in 2015-2019, in value terms
  • Structure of the imports of whisky to North America by importing countries in 2015-2019, in volume terms
  • Structure of the imports of whisky to North America by importing countries in 2015-2019, in value terms
  • Structure of the imports of whisky to North America by types of whisky in 2015-2019, in volume terms
  • Structure of the imports of whisky to North America by types of whisky in 2015-2019, in value terms
  • Average prices of the whisky, imported to North America in 2015-2019
  • Average prices of the whisky, imported to North America in 2015-2019 by importing countries
  • Volume and dynamics of the North American exports of whisky in 2015-2019
  • Value and dynamics of the North American exports of whisky in 2015-2019
  • Recipient countries of the North American exports of whisky in 2015-2019, in volume terms
  • Recipient countries of the North American exports of whisky in 2015-2019, in value terms
  • Structure of the North American exports of whisky by exporting countries in 2015-2019, in volume terms
  • Structure of the North American exports of whisky by exporting countries in 2015-2019, in value terms
  • Structure of the North American exports of whisky by types of whisky in 2015-2019, in volume terms
  • Structure of the North American exports of whisky by types of whisky in 2015-2019, in value terms
  • Average prices of the North American exports of whisky in 2015-2019
  • Average prices of the North American exports of whisky in 2015-2019 by exporting countries
  • Volume and dynamics of the consumption of whisky in North America in 2015-2019
  • Value and dynamics of the consumption of whisky in North America in 2015-2019
  • Structure of the consumption of whisky in North America in 2015-2019, in volume terms
  • Structure of the consumption of whisky in North America in 2015-2019, in value terms
  • Structure of the consumption of whisky in North America by types of whisky, in volume terms
  • Structure of the consumption of whisky in North America by types of whisky, in value terms
  • Structure of the consumption of whisky in North America by consuming countries in 2015-2019
  • Volume and dynamics of the per capita consumption of whisky in North America in 2015-2019
  • Value and dynamics of the per capita consumption of whisky in North America in 2015-2019
  • Balance between supply and demand on the whisky market in North America in 2015-2019, in volume terms
  • Balance between supply and demand on the whisky market in North America in 2015-2019, in value terms
  • Forecast for the total supply of whisky in North America in 2020-2025 (under the framework of the base scenario), in volume and value terms
  • Forecast for the total supply of whisky in North America in 2020-2025 (under the framework of the pessimistic scenario), in volume and value terms
  • Forecast for the total supply of whisky in North America in 2020-2025 (under the framework of the optimistic scenario), in volume and value terms
List of figures
  • Volume and dynamics of the whisky market in North America in 2015-2019
  • Value and dynamics of the whisky market in North America in 2015-2019
  • Structure of the whisky market in North America in 2015-2019, in volume terms
  • Structure of the whisky market in North America in 2015-2019, in value terms
  • Structure of the whisky market in North America in 2015-2019 by types of whisky, in volume terms
  • Structure of the whisky market in North America in 2015-2019 by types of whisky, in value terms
  • Structure of the whisky market in North America by origin in volume terms in 2015-2019
  • Structure of the whisky market in North America by origin in value terms in 2015-2019
  • Structure of the whisky market in North America by country in 2015-2019, in volume terms
  • Structure of the whisky market in North America by country in 2015-2019, in value terms
  • Volume and dynamics of the domestic production of whisky in North America in 2015-2019
  • Value and dynamics of the domestic production of whisky in North America in 2015-2019
  • Structure of the domestic production of whisky in North America in 2015-2019 by types of whisky, in volume terms
  • Structure of the domestic production of whisky in North America in 2015-2019 by types of whisky, in value terms
  • Structure of the domestic production of whisky in North America by producing countries in 2015-2019, in volume terms
  • Structure of the domestic production of whisky in North America by producing countries in 2015-2019, in value terms
  • Value chain analysis of the whisky market in North America
  • Structure of the whisky price formation in North America, in %
  • Deviation of the average producer prices of whisky in North America in 2015-2019 by types of whisky
  • Deviation of the average producer prices of whisky in North America in 2015-2019 by producing countries
  • Volume and dynamics of other prices of whisky in North America (wholesale, distributor, retail, etc.) in 2015-2019
  • Trade balance of whisky foreign trade in North America in 2015-2019, in volume terms
  • Trade balance of whisky foreign trade in North America in 2015-2019, in value terms
  • Trade balance of whisky foreign trade in North America by trading countries in 2015-2019, in volume terms
  • Trade balance of whisky foreign trade in North America by trading countries in 2015-2019, in value terms
  • Trade balance of whisky foreign trade in North America by types of whisky in 2015-2019, in volume terms
  • Trade balance of whisky foreign trade in North America by types of whisky in 2015-2019, in value terms
  • Volume and dynamics of the imports of whisky to North America in 2015-2019
  • Value and dynamics of the imports of whisky to North America in 2015-2019
  • Main countries, exporting whisky to North America in 2015-2019, in volume terms
  • Main countries, exporting whisky to North America in 2015-2019, in value terms
  • Structure of the imports of whisky to North America by importing countries in 2015-2019, in volume terms
  • Structure of the imports of whisky to North America by importing countries in 2015-2019, in value terms
  • Volume and dynamics of the imports of whisky by types of whisky in 2015-2019
  • Value and dynamics of the imports of whisky by types of whisky in 2015-2019
  • Average prices of the whisky, imported to North America in 2015-2019
  • Average prices of the whisky, imported to North America in 2015-2019 by importing countries
  • Volume and dynamics of the North American exports of whisky in 2015-2019
  • Value and dynamics of the North American exports of whisky in 2015-2019
  • Recipient countries of the North American exports of whisky in 2015-2019, in volume terms
  • Recipient countries of the North American exports of whisky in 2015-2019, in value terms
  • Structure of the North American exports of whisky by exporting countries in 2015-2019, in volume terms
  • Structure of the North American exports of whisky by exporting countries in 2015-2019, in value terms
  • Structure of the North American exports of whisky by types of whisky in 2015-2019, in volume terms
  • Structure of the North American exports of whisky by types of whisky in 2015-2019, in value terms
  • Average prices of the North American exports of whisky in 2015-2019
  • Average prices of the North American exports of whisky in 2015-2019 by exporting countries
  • Volume and dynamics of the consumption of whisky in North America in 2015-2019
  • Value and dynamics of the consumption of whisky in North America in 2015-2019
  • Structure of the consumption of whisky in North America in 2015-2019, in volume terms
  • Structure of the consumption of whisky in North America in 2015-2019, in value terms
  • Structure of the consumption of whisky in North America by types of whisky, in volume terms
  • Structure of the consumption of whisky in North America by types of whisky, in value terms
  • Structure of the consumption of whisky in North America by consuming countries in 2015-2019
  • Volume and dynamics of the per capita consumption of whisky in North America in 2015-2019
  • Value and dynamics of the per capita consumption of whisky in North America in 2015-2019
  • Balance between supply and demand on the whisky market in North America in 2015-2019, in volume terms
  • Balance between supply and demand on the whisky market in North America in 2015-2019, in value terms
  • Forecast for the total supply of whisky in North America in 2020-2025 (under the framework of the base scenario), in volume and value terms
  • Forecast for the total supply of whisky in North America in 2020-2025 (under the framework of the pessimistic scenario), in volume and value terms
  • Forecast for the total supply of whisky in North America in 2020-2025 (under the framework of the optimistic scenario), in volume and value terms
Note: Product cover images may vary from those shown

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