UK Town Centres, 2018-2023
Summary
Town Centres are the key location that consumers visit most frequently with 65.2% of consumers visiting at least once a month. Frequent Town Centre visitors (those who visit at least once a month) tend to be over 45 years old, and the highest penetration is among those aged 65 and above. However, the penetration of frequent visitors is almost as high for 16-24 year olds at 64.9%. Town Centres particularly appeal to these two demographic groups because of the accessibility of the location to the majority of consumers and the opportunities to socialise, for example in a café or restaurant.
Town Centres will continue to underperform offline sales growth out to 2023 with expenditure declining by £2.0bn as consumers shift spend to other locations like retail parks and supermalls that offer a wider product choice, often free parking and a better all-round experience, with food service and leisure being a key focus alongside retail. Although food service options are often visited in Town Centres, other leisure services are less prevalent as Town Centre visits are likely to be shorter and convenience-driven.
Despite having fewer UK stores in comparison to Marks & Spencer and New Look, Primark was the most visited retailer in Town Centres for clothing. As one of very few retailers that are opening stores - Primark is forecast to gain market share in 2019 as it meets consumer demand for value fashion. On the same time Discounters are playing a vital role in attracting shoppers to Town Centres with Wilko and Poundland proving popular across product sectors, including DIY, Gardening and Homewares, owing to their broad assortment and low prices.
The "UK Town Centres, 2018-2023", report offers a comprehensive insight into the consumer and market dynamics of the Town Centres channel. The report analyses the market, which retailers consumers purchase from and consumer attitudes of the location.
Scope
Reasons to Buy
Summary
Town Centres are the key location that consumers visit most frequently with 65.2% of consumers visiting at least once a month. Frequent Town Centre visitors (those who visit at least once a month) tend to be over 45 years old, and the highest penetration is among those aged 65 and above. However, the penetration of frequent visitors is almost as high for 16-24 year olds at 64.9%. Town Centres particularly appeal to these two demographic groups because of the accessibility of the location to the majority of consumers and the opportunities to socialise, for example in a café or restaurant.
Town Centres will continue to underperform offline sales growth out to 2023 with expenditure declining by £2.0bn as consumers shift spend to other locations like retail parks and supermalls that offer a wider product choice, often free parking and a better all-round experience, with food service and leisure being a key focus alongside retail. Although food service options are often visited in Town Centres, other leisure services are less prevalent as Town Centre visits are likely to be shorter and convenience-driven.
Despite having fewer UK stores in comparison to Marks & Spencer and New Look, Primark was the most visited retailer in Town Centres for clothing. As one of very few retailers that are opening stores - Primark is forecast to gain market share in 2019 as it meets consumer demand for value fashion. On the same time Discounters are playing a vital role in attracting shoppers to Town Centres with Wilko and Poundland proving popular across product sectors, including DIY, Gardening and Homewares, owing to their broad assortment and low prices.
The "UK Town Centres, 2018-2023", report offers a comprehensive insight into the consumer and market dynamics of the Town Centres channel. The report analyses the market, which retailers consumers purchase from and consumer attitudes of the location.
Scope
- As clothing & footwear players focus on right-sizing their store portfolios, town centres will be the hardest hit locations with declining spend being further impacted over the next five years.
- Despite having fewer UK stores in comparison to Marks & Spencer and New Look, Primark was the most visited retailer in town centres for clothing.
- Although food service options are often visited in town centres, other leisure services are less prevalent as town centre visits are likely to be shorter and convenience-driven.
Reasons to Buy
- Use our in-depth market insight to understand why town centres will underperform offline sales growth in the next five years, to help you decide which store locations to prioritise.
- Understand which consumers are more likely to shop at town centres at which retailers, and their shopping journeys, to enable you to tailor town centre store ranges.
Table of Contents
- WHAT PEOPLE BUY
- Headlines
- Definition
- Overall channel size
- Sector summary
- WHO PEOPLE SHOP WITH
- Sectors visited: Books & entertainment
- Sectors visited: Clothing
- Sectors visited: DIY
- Sectors visited: Electricals
- Sectors visited: Food & grocery
- Sectors visited: Footwear
- Sectors visited: Furniture & floorcoverings
- Sectors visited: Gardening
- Sectors visited: Health & beauty
- Sectors visited: Homewares
- HOW AND WHY PEOPLE SHOP
- Who visits
- Headlines
- Who visits: penetration
- Who does not visit: profile
- Who visits: frequent visitor penetration
- The shopper journey
- Sectors visited and purchased
- Shopping habits
- Retail versus leisure
- Shopper motivations
- METHODOLOGY
- What is included
List of Tables
- Overall town centres: sector expenditure and sector penetration, 2013, 2018e and 2023e
- Overall town centres: share of overall sector sales, 2013, 2018e and 2023e
- Overall town centres: share of offline sector sales, 2013, 2018e and 2023e
- Sectors visited and purchased in town centres and conversion, 2018
List of Figures
- Overall town centres: size of the market, 2013 - 2023e
- Overall town centres: growth rates versus total retail sales, 2013 - 2023e
- Overall town centres: non-food growth rates versus non-food total retail sales, 2013 - 2023e
- Overall town centres: growth rates versus total offline retail sales, 2013 - 2023e
- Overall town centres: non-food growth rates versus offline non-food retail sales, 2013 - 2023e
- Town centres' share of total retail and offline retail, 2013, 2018e and 2023e
- Non-food in town centres' share of non-food total retail and non-food offline retail, 2013, 2018e and 2023e
- Town centres sector penetration, 2018e
- Sector growth in town centres 2018e - 2023e
- Top 10 books & entertainment retailers visited in town centres, 2018
- Top 10 clothing retailers visited in town centres, 2018
- Top 10 DIY retailers visited in town centres, 2018
- Top 10 electricals retailers visited in town centres, 2018
- Top 10 food & grocery retailers visited in town centres, 2018
- Top 10 footwear retailers visited in town centres, 2018
- Top 10 furniture & floorcoverings retailers visited in town centres, 2018
- Top 10 gardening retailers visited in town centres, 2018
- Top 10 health & beauty retailers visited in town centres, 2018
- Top 10 homewares retailers visited in town centres, 2018
- Penetration of consumers who visited a town centre in the past 12 months, overall and by demographic, 2018
- Profile of a non-town centre visitor, by demographic, 2018
- Penetration of frequent town centre visitors, overall and by demographic, 2018
- Frequency of visits to key locations, 2018
- Travel time to key locations, 2018
- Method of travel to town centres, 2018
- Retail and leisure facilities used in town centres and average time spent on each activity, 2018
- Leisure facilities used in town centres, 2018
- Time spent in town centres and percentage of visitors who used leisure facilities, 2018
- Reasons for preferring town centres over other shopping locations, 2018
- Town centre visitor preferences, 2018
- Reasons for not visiting town centres, 2018
- Reasons for not purchasing in a town centre, 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Marks & Spencer
- New Look
- Primark
- Wilko
- Poundland
- Poundworld
- Maplin
- Coast
- Toys R Us
- Debenhams
- Waterstones
- WH Smith
- Tesco
- GAME
- HMV
- The Works
- CeX
- Argos
- ASDA
- H&M
- Next
- TK Maxx
- JD Sports
- Sports Direct
- B&Q
- B&M
- Home Bargains
- Aldi
- IKEA
- Dixons Carphone
- John Lewis
- Sainsbury's
- Iceland
- Morrisons
- Lidl
- Clarks
- Shoe Zone
- Dunelm
- The Range
- Boots
- Superdrug
- Savers
- The Body Shop
