Eastern Europe will have 26.19 million SVOD subscriptions by 2024; up from 10.02 million recorded by end-2018. Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58% of the region’s total.
The Eastern Europe OTT TV and Video Forecasts report estimates that Russia became the SVOD subscription [an SVOD subscriber can have more than one subscription] market leader in 2018, by overtaking Poland. However, it will take until 2023 for Russia to generate greater SVOD revenues than Poland as its subscribers pay lower fees.
The author forecasts that Netflix will have 8 million subscribers across 22 Eastern European countries by 2024, double its 2018 result and representing 30% of the regional total.
Simon Murray a Principal Analyst, said: “The imminent launches of both Disney+ and Apple TV+ will further boost the sector. We forecast nearly 3 million subscribers for Disney+ by 2024. Apple TV+ will be more modest.
Published in May 2019, this 192-page PDF, PowerPoint and excel report covers 22 countries. Covering TV episodes and movies, the report comes in three parts:
- Outlook: Forecasts for 22 countries in a 51-page PDF document full of charts, graphs and bullet points;
- Excel workbook covering each year from 2010 to 2024 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
- Insight: Detailed country-by-country analysis in a 70-page PDF document.