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UK Mother's Day, 2019

  • ID: 4769282
  • Report
  • Region: United Kingdom, Great Britain
  • 98 pages
  • GlobalData
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FEATURED COMPANIES

  • Aldi
  • Card Factory
  • Feelunique
  • Littlewoods
  • Poundland
  • The Works
  • MORE
UK Mother’s Day, 2019

Summary

Mother’s Day fell later in March this year, so retailers concentrated on other events such as World Book Day, International Women’s Day and Easter instead, as despite Easter falling after Mother’s Day, it offers greater opportunities to drive spend as consumers may buy gifts for more recipients. Retailers only focused on instore Mother’s Day displays and online features around two weeks before the occasion, with some retailers failing to significantly promote their ranges. This was an influential factor in the overall fall in Mother’s Day shopper penetration (from 61.7% in 2018 to 59.5% in 2019) as retailers left less time to persuade more shoppers to purchase for the occasion.

The most popular activity for the occasion was visiting mum, which 29.0% of consumers did, and as this does not require any spending on retail or leisure, penetration decreased for both. The percentage of consumers that bought both gifts and cards decreased on last year, as 72.8% agreed that the occasion has become too commercial and 25.3% of consumers felt financially worse off than they felt this time last year. Despite this, the vast majority still believe that Mother’s Day is an important occasion, but low consumer confidence restrained overall spending as average spend fell across a number of gifting categories and food & drink products, and more Mother’s Day shoppers financed the occasion using credit cards, savings and general store cards.

Supermarkets are the clear winners for gifts and card & wrap purchases due to the convenience of their store locations, strong price credentials and their comprehensive ranges of frequently gifted items, especially plants & flowers and gift food & drink. Tesco is the most popular retailer for gifts, and Tesco, Sainsbury’s and ASDA trail Card Factory for cards & wrap as the grocers are most able to persuade shoppers to purchase these as add-on items. Convenience stores present an area of opportunity for grocers, as this location particularly fulfils consumer needs for time-sensitive purchases, and there is room for improvement in their ranges and presentation of products.

The "UK Mother’s Day, 2019", report offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Mother's Day. The report analyses the major players, the main trends, and consumer attitudes.

Scope
  • Fewer consumers made Mother's Day purchases in 2019, instead favouring quality family time despite 83.9% believing that Mother's Day is an important occasion.
  • Low price is the most significant driver of retailer choice for Mother's Day food & drink purchases, aiding Tesco and ASDA's domination over competitor Sainsbury's.
  • Overall card & gift wrap penetration fell, influenced by factors such as cards being increasingly perceived as a token, a lack of willingness to spend on disposable items, and growing concerns surrounding the environmental impacts of cards & wrap.
Reasons to Buy
  • Use our in-depth consumer insight to learn which areas within Mother's Day shopping are most important, to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential for the occasion.
  • Use our in-depth analysis of the leading retailers, such as Tesco and Marks & Spencer, for the Mother's Day occasion in order to understand how to appeal shoppers and maximise market share.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aldi
  • Card Factory
  • Feelunique
  • Littlewoods
  • Poundland
  • The Works
  • MORE

THE KEY FINDINGS

  • Late promotion of Mother's Day by retailers influenced fall in penetration
  • Mother's Day spending takes a hit as consumer confidence remains low in 2019
  • Consumer desire for low prices and convenience leads to the popularity of supermarkets
  • Trend insight - stores
  • Trend insight - online

CONSUMER ATTITUDES

  • Key findings
  • Buying dynamics
  • Financial wellbeing
  • Financial spending
  • Mother's Day spending
  • Who shoppers bought for
  • Mother's Day activities
  • Dining out choices
  • Dining in choices
  • Mother's Day statements
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers

FOOD & DRINK

  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Spending
  • Buying dynamics

GIFTS

  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Average spend
  • Retailer used
  • Buying dynamics

CARDS & GIFT WRAP

  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Average spend
  • Retailer used
  • Buying dynamics

METHODOLOGY

  • Technical details: consumer survey work

List of Tables

  • Retailer ratings across key measures - grocers, 2019
  • Retailer ratings across key measures - non-food retailers, 2019
  • Products purchased - cakes/chocolate/biscuits, 2018 & 2019
  • Products purchased - fresh meat, 2018 & 2019
  • Products purchased - fruit & vegetables, 2018 & 2019
  • Products purchased - delicatessen products, 2018 & 2019
  • Products purchased - fish, 2018 & 2019
  • Products purchased - ready meals, 2018 & 2019
  • Products purchased - alcoholic drinks, 2018 & 2019
  • Products purchased - non-alcoholic drinks, 2018 & 2019
  • Products purchased - food & drink gifts, 2018 & 2019
  • Retailers used - food & drink gifts, 2018 & 2019
  • Products purchased - flower & plant gifts, 2018 & 2019
  • Retailers used - flower & plant gifts, 2018 & 2019
  • Products purchased - beauty gifts, 2018 & 2019
  • Retailers used - beauty gifts, 2018 & 2019
  • Products purchased - fine jewellery & watch gifts, 2018 & 2019
  • Retailers used - fine jewellery & watch gifts, 2018 & 2019
  • Products purchased - clothing gifts, 2018 & 2019
  • Retailers used - clothing gifts, 2018 & 2019
  • Products purchased - homewares gifts, 2018 & 2019
  • Retailers used - homewares gifts, 2018 & 2019
  • Products purchased - accessories & footwear gifts, 2018 & 2019
  • Retailers used - accessories & footwear gifts, 2018 & 2019
  • Products purchased - vouchers & money gifts, 2018 & 2019
  • Products purchased - experience gifts, 2018 & 2019
  • Products purchased - music & video gifts, 2018 & 2019
  • Retailers used - music & video gifts, 2018 & 2019
  • Products purchased - books gifts, 2018 & 2019
  • Retailers used - books gifts, 2018 & 2019
  • Products purchased - electrical gifts, 2018 & 2019
  • Retailers used - electrical gifts 2018 & 2019
  • Products purchased - stationery gifts, 2018 & 2019
  • Retailers used - stationery gifts, 2018 & 2019
  • Products purchased - sports gifts, 2018 & 2019
  • Retailers used - sports gifts, 2018 & 2019
  • Products purchased - DIY & gardening gifts, 2018 & 2019
  • Retailers used - DIY & gardening gifts, 2018 & 2019
  • Products purchased - cards, 2018 & 2019
  • Retailers used - cards, 2018 & 2019
  • Products purchased - gift wrap & accessories, 2018 & 2019
  • Retailers used - gift wrap & accessories, 2018 & 2019

List of Figures

  • Mother's Day 2019 shopper penetration (by demographic and by region) & 2018 shopper penetration
  • Mother's Day 2019 retail shopper penetration (by demographic and by region) & 2018 retail shopper penetration
  • Mother's Day 2019 leisure shopper penetration (by demographic and by region) & 2018 leisure shopper penetration
  • Financial wellbeing compared to last year, 2018 & 2019
  • How consumers financed Mother's day spending, 2018 & 2019
  • Mother's Day spending compared to last year, 2018 & 2019
  • The proportion of Mother's Day spending on retail vs. leisure, 2019 & 2018
  • Who consumers bought Mother's Day gifts for, 2019
  • Mother's Day activities undertaken, 2018 & 2019
  • Mother's Day dining out choices, 2018 & 2019
  • Mother's Day dining in choices, 2018 & 2019
  • Agreement statements about Mother's Day, 2019
  • Retailers that did the best job of promoting Mother's Day, 2019
  • What's driving retailer selection (food & drink), 2019, and ppt change on 2018
  • Consumers using each channel for purchasing food & drink (browsed & purchased), 2019
  • Consumers using each store type for purchasing food & drink (browsed & purchased), 2019
  • Consumers using each device for purchasing food & drink (browsed & purchased), 2019
  • Fulfilment options for food & drink purchases made online, 2019 & 2018
  • Top 10 retailers shopped at for food & drink, 2018 & 2019
  • Food & drink spend, by retailer and by average, 2019, and change on 2018
  • Mother's Day 2019 food & drink penetration (by demographic) & 2018 food & drink penetration
  • Mother's Day 2019 cakes/chocolates/biscuits penetration (by demographic) & 2018 cakes/chocolates/biscuits penetration
  • Mother's Day 2019 fresh meat penetration (by demographic) & 2018 fresh meat penetration
  • Mother's Day 2019 fruit & vegetables penetration (by demographic) & 2018 fruit & vegetables penetration
  • Mother's Day 2019 delicatessen products penetration (by demographic) & 2018 delicatessen products penetration
  • Mother's Day 2019 fish penetration (by demographic) & 2018 fish penetration
  • Mother's Day 2019 ready meals penetration (by demographic) & 2018 ready meals penetration
  • Mother's Day 2019 alcoholic drinks penetration (by demographic) & 2018 alcoholic drinks penetration
  • Mother's Day 2019 non-alcoholic drinks penetration (by demographic) & 2018 non-alcoholic drinks penetration
  • Planned/impulse purchases (overall food & drink), 2018 & 2019
  • Planned/impulse purchases (food & drink categories), 2018 & 2019
  • What's driving retailer selection (gifts), 2019, and ppt change on 2018
  • Consumers using each channel for purchasing gifts (browsed & purchased), 2019
  • Consumers using each store type for purchasing gifts (browsed & purchased), 2019
  • Consumers using each device for purchasing gifts (browsed & purchased), 2019
  • Fulfilment options for gifts purchases made online, 2018 & 2019
  • Average spend on gifting categories, 2019, and change on 2018
  • Top 10 retailers shopped at for gifts, 2018 & 2019
  • Mother's Day 2019 gift penetration (by demographic) & 2018 gift penetration
  • Mother's Day 2019 food & drink gifts penetration (by demographic) & 2018 food & drink gifts penetration
  • Mother's Day 2019 flowers & plants penetration (by demographic) & 2018 flowers & plants penetration
  • Mother's Day 2019 beauty penetration (by demographic) & 2018 beauty penetration
  • Mother's Day 2019 fine jewellery & watches penetration (by demographic) & 2018 fine jewellery & watches penetration
  • Mother's Day 2019 clothing penetration (by demographic) & 2018 clothing penetration
  • Mother's Day 2019 homewares penetration (by demographic) & 2018 homewares penetration
  • Mother's Day 2019 accessories & footwear penetration (by demographic) & 2018 accessories & footwear penetration
  • Mother's Day 2019 vouchers & money penetration (by demographic) & 2018 vouchers & money penetration
  • Mother's Day 2019 experiences penetration (by demographic) & 2018 experiences penetration
  • Mother's Day 2019 music & video penetration (by demographic) & 2018 music & video penetration
  • Mother's Day 2019 books penetration (by demographic) & 2018 books penetration
  • Mother's Day 2019 electricals penetration (by demographic) & 2018 electricals penetration
  • Mother's Day 2019 stationery penetration (by demographic) & 2018 stationery penetration
  • Mother's Day 2019 sport penetration (by demographic) & 2018 sport penetration
  • Mother's Day 2019 DIY & gardening penetration (by demographic) & 2018 DIY & gardening penetration
  • Planned/impulse purchases (overall gifts), 2018 & 2019
  • Planned/impulse purchases (gift categories), 2018 & 2019
  • Personalisation (overall gifts), 2018 & 2019
  • Personalisation (gift categories), 2018 & 2019
  • What's driving retailer selection (cards & gift wrap), 2019, and ppt change on 2018
  • Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2019
  • Consumers using each store type for purchasing cards & gift wrap (browsed & purchased), 2019
  • Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2019
  • Fulfilment options for cards & gift wrap purchases made online, 2019 & 2018
  • Average spend on card & gift wrap products, 2019, and change on 2018
  • Top 10 retailers shopped at for cards & gift wrap, 2018 & 2019
  • Mother's Day 2019 card & gift wrap penetration (by demographic) & 2018 card & gift wrap penetration
  • Mother's Day 2019 cards penetration (by demographic) & 2018 cards penetration
  • Mother's Day 2019 gift wrap & accessories penetration (by demographic) & 2018 gift wrap & accessories penetration
  • Planned/impulse purchases (overall card & gift wrap), 2018 & 2019
  • Planned/impulse purchases (card & gift wrap categories), 2018 & 2019
Note: Product cover images may vary from those shown
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  • Tesco
  • Sainsbury's
  • ASDA
  • Card Factory
  • Scribbler
  • Marks & Spencer
  • Boots
  • Ted Baker
  • Champneys
  • Feelunique
  • John Lewis
  • Etsy
  • Aldi
  • Waterstones
  • Clintons
  • Pandora
  • Morrisons
  • Debenhams
  • Lidl
  • Waitrose
  • Amazon
  • Next
  • Oliver Bonas
  • Paperchase
  • WH Smith
  • Co-op
  • Iceland
  • Argos
  • The Body Shop
  • Superdrug
  • Wilko
  • Zara
  • Savers
  • H Samuel
  • TK Maxx
  • F Hinds
  • Warren James
  • Tiffany & Co
  • Primark
  • House of Fraser
  • boohoo.com
  • Monsoon
  • Home Bargains
  • Dunelm
  • B&M
  • Bonmarche
  • Topshop
  • New Look
  • Kurt Geiger
  • Apple
  • Disney Store
  • GAME
  • CeX
  • Blackwells
  • The Book Depository
  • The Works
  • Littlewoods
  • Jessops
  • Costco
  • Very.co.uk
  • Ryman
  • Trespass
  • Office
  • American Golf
  • Mountain Warehouse
  • Snow + Rock
  • Wiggle
  • IKEA
  • Wyevale
  • Crocus
  • Greenfingers.com
  • B&Q
  • Poundland
  • Moonpig.com
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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