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Sonic Corp.: Franchise Profile

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    Company Profile

  • 13 Pages
  • May 2019
  • BCC Research
  • ID: 4771272
UP TO OFF until Aug 31st 2033
Report Scope:

The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major sections of the profile include: overview, products offered, recent developments and strategies undertaken, challenges faced, business strategy and analysis, and financial information. The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company.

The report concludes with any other important information about the company and key takeaways.

The Report Includes:
  • An overview of the franchise profile on Sonic Corp.

  • Assessment of number of drive-in restaurants across regions in the U.S.

  • Data corresponding to average gross sales by store for the 12-month period ending August 31, 2018

  • Analysis of investment required for a Sonic franchise openings for both type of stores -- traditional and non-traditional

Table of Contents

Chapter 1 Sonic Corp.
  • Overview

  • Food Menu

  • Recent Changes in the Menu

  • Recent Developments

  • Recent Challenges

  • Business Strategy

  • Core Strategies

  • Drive-in Model

  • BLADE (Breakfast, Lunch, Afternoon, Dinner and Evening)

  • Technology Adoption

  • Advertising Campaign

  • Franchise Presence Across States

  • Financial Analysis

  • Annual Revenue, 2014-2018

  • Growth Forecast: Revenue and Number of Restaurants

  • Sales by Company-Owned vs. Franchise-Owned

  • Analysis of Average Gross Sales by Store

  • Analysis of Investment Required for a Sonic Franchise

  • Key People

  • Key Takeaways

  • Analyst's Credentials


List of Tables
Table 1: Detailed List of Sonic Corp.Food Items
Table 2: Sonic Corp. Franchise Models
Table 3: State-wise Number of Sonic Corp. in U.S., 2018
Table 4: Growth in the Number of Restaurants for Sonic Corp. 2018-2024
Table 5: Approximate Franchise Expenditure for Traditional Drive-In
Table 6: Approximate Franchise Expenditure for Non-Traditional Drive-In

List of Figures
Figure 1: Share of Expenditure by Sonic Corp., by Advertisement Channel
Figure 2: Number of Drive-Ins Across Regions in U.S., 2018
Figure 3: Share of Drive-Ins Across Regions in U.S., 2018 (%)
Figure 4: Sonic Corp. Annual Revenue, 2014-2018
Figure 5: Revenue Forecast for Sonic Corp., 2018-2024
Figure 6: Sales by Company-Owned vs. Franchise-Owned, 2014-2018
Figure 7: Average Gross Sales by Store, by Region For the 12-Month Period Ending August 31, 2018
Figure 8: Average Gross Sales, by Store Type, 2014-2018
Figure 9: Number of Sonic Corp. that Attained or Surpassed the Average Gross Sales