The mobile content delivery network (mobile CDN) market is expected to register a CAGR of 35.46%, over the forecast period (2021-2026). A mobile CDN is used to enhance data transfer on any mobile network or wireless network or a smart device, such as Android-based smartphones, Windows-based smartphones, iPods, iPads, iPhones, laptops, tablets, smart watches, and others.
Key Market Trends
Media and Entertainment to Hold the Highest Market Share
North America Expected to Dominate the Market
Competitive Landscape
The competitive landscape of the mobile CDN market is fragmented due to the presence of several vendors. The companies are consistently innovating for new solutions, to improve customer experience.
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- The increasing demand for mobile computation devices, coupled with advanced network technologies, due to the increasing development of digitalization, is a key factor stimulating the demand, in the mobile CDN market, at an exponential rate. Moreover, the increasing adoption of Bring Your Own Device (BYOD), across industry verticals, and the proliferation of rich media content are increasing demand.
- Factors, such as enhancing the data content, optimizing the bandwidth, providing greater resilience, achieving earlier delivery of content, as well as the reduction in mobile data traffic, are driving the market. Further, it helps in reduction of excessive information, increasing the demand for high-quality content over the internet at the consumer end, reduction of buffer and load times to improve the end-user experience, and traffic management during peak times.
- However, constant monetization of mobile sites and unreliable connectivity and latency issues are some factors restraining the market. Delivering Quality of Service (QoS) and increasing pricing pressure are challenging market growth.
Key Market Trends
Media and Entertainment to Hold the Highest Market Share
- In this highly connected world, optimal bandwidth is an issue, especially with user experience for fast, reliable, and engaging mobile experiences increasing. Content providers, like Netflix, Amazon Prime, are offering rich and engaging content, along with offering premium subscription content and value-added services.
- Further, as a part of the entertainment industry, gaming is also attracting popularity due to the new technology in the market. As the size of game downloads increase at an exponential rate and the internet speed improves, game developers and publishers face challenges to deliver online games successfully. Mobile CDNs help companies in this industry to overcome these obstacles, by improving the speed and performance and enhancing the efficiency in customer experience.
- Factors, such as the increasing number of new applications being launched, live streaming of videos to a mass audience in real time, huge workloads at peak time, etc., are stimulating the growth of the market. Moreover, mobile internet networks are now much easier to deploy across large areas. User demand for online video and streaming services continues to proliferate the demand for mobile CDN solutions.
- Companies are continuously working toward providing solutions to meet peak traffic conditions, lowering the cost of operating a mobile CDN, and ensuring the content reaches the widest audience possible. Also, the OTT platform provider ensures that content can be delivered across different geographical locations, as mobile viewers often consume content from a variety of places like work, vacation, etc.
North America Expected to Dominate the Market
- The North American region is expected to hold the highest market share in the mobile CDN market. North America has a high internet penetration rate, along with an increasing number of viewers for online gaming, mobile video streaming, etc. These factors are substantially aiding market growth in the region.
- Moreover, the presence of the market leaders and the early adoption of technologies across various end-user verticals, are some more factors that resulted in the emergence of the region as the market leader. Gaming video content is growing, along with the number of online content providers, like Netflix and Amazon Prime, which is further contributing to the growth of mobile CDN in the region.
Competitive Landscape
The competitive landscape of the mobile CDN market is fragmented due to the presence of several vendors. The companies are consistently innovating for new solutions, to improve customer experience.
- February 2018: Reliance Jio and Cisco entered into a strategic partnership to create the ‘all-IP network’, as both companies are expecting to observe ‘tremendous growth’ in the network size. Cisco and Reliance Jio plan to create a mobile content delivery network (CDN).
- January 2018: Vecima Networks Inc. recently closed its acquisition of the assets of the Content Delivery and Storage Business of Concurrent Computer Corporation, a US-based software and solutions company that is a leader in the Video on Demand (VoD) and IP Video Content Delivery space, providing breakthrough technologies in the storage, protection, transformation, and delivery of video assets.
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Table of Contents
1 INTRODUCTION2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY7 INVESTMENT ANALYSIS8 MARKET OPPORTUNITIES AND FUTURE TRENDS
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE LANDSCAPE
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Akamai Technologies
- AT&T Inc.
- Ericsson AB
- Internap Corporation
- ChinaCache
- Limelight Networks
- Swarmify Inc.
- Microsoft Corporation
- Amazon Web Services Inc.
- KeyCDN LLC
- Cloud Flare Inc.
- Rackspace Inc.
Methodology
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