All year gifting - Cards & Gift Wrap, 2019
Summary
The "All year gifting - Cards & Gift Wrap, 2019", report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting. The report analyses the major players, the main trends, and consumer attitudes.
For the majority of occasions, more consumers believe that a card should be given than those who believe a gift should be given. However, more consumers think they should buy gifts than cards for a new baby and weddings.
More consumers are becoming concerned about the environmental impact of greetings cards, especially those aged 16-34, due to the disposable nature of cards and wrap.
Scope
Reasons to Buy
Summary
The "All year gifting - Cards & Gift Wrap, 2019", report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting. The report analyses the major players, the main trends, and consumer attitudes.
For the majority of occasions, more consumers believe that a card should be given than those who believe a gift should be given. However, more consumers think they should buy gifts than cards for a new baby and weddings.
More consumers are becoming concerned about the environmental impact of greetings cards, especially those aged 16-34, due to the disposable nature of cards and wrap.
Scope
- Card Factory is perceived as the best retailer for promoting deals of all year gifting products, as it has expandad into non-card products at low prices appealing to shoppers looking for value for money.
- Personalisation levels have seemingly plateaued with 20.9% of consumers having purchased a personalised card, down 0.5 ppts on 2018.
Reasons to Buy
- Use our in-depth consumer insight to learn which areas within all year gifting (cards & gift wrap) are most important to ensure that product offerings are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.
- Understand what drives consumers to choose a retailer for their purchases for certain occasions, such as quality of products, prices and the importance of card & gift wrap ranges in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for all year gifting (cards & gift wrap) in order to understand how to appeal shoppers and maximise market share.
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Average spends fall across a number of occasions as consumers prioritise spending
- Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer
- More consumers think they should buy gifts than cards for a new baby and weddings
- Trend insight - stores
- CONSUMER ATTITUDES
- Key findings
- Buying dynamics
- Financial wellbeing
- Financial spending
- Gift spending
- Research
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Perceptions of giving cards and gifts
- All year gifting statements
- Social media
- Cards & gift wrap
- Key findings
- Retailer selection
- Attitudes towards cards & wrap
- Occasion bought for
- Bought for
- Frequency
- Retailer used
- Channel usage
- Device usage
- Fulfilment
- Buying dynamics
- Methodology
- Technical details: consumer survey work
List of Tables
- Retailer ratings across key measures - grocers, 2019
- Retailer ratings across key measures - non-food retailers, 2019
- Which occasion consumers purchased for, 2019
- Retailers used - cards (overall), 2018 & 2019
- Retailers used - gift wrap (overall), 2018 & 2019
List of Figures
- All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration
- Financial wellbeing compared to last year, 2018 & 2019
- How consumers financed all year gifting spending, 2018 & 2019
- All year gifting spending compared to last year, 2018 & 2019
- What occasions shoppers purchased for, 2019 & change on 2018
- When shopping for gifts, what activities have you undertaken online over the past year, 2018 & 2019
- Which retailer would you typically go to first when looking to purchase all year gifting, 2019
- Which occasions consumers believe they should give cards and gifts for, 2019
- Agreement & disagreement with statements about all year gifting, 2019
- Which social media sites do you use, 2019
- Did you purchase an item as a gift that you saw on social media, 2019
- What's driving retailer selection - cards & gift wrap, 2019 & change on 2018
- Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2019, & 2018 overall
- Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2019, & 2018 overall
- Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2019, & 2018 overall
- Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2019, & 2018 overall
- Agreement statements -When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2019, & 2018 overall
- Agreement statements -Buying a card online is less personal, (by demographic & male/female) 2019, & 2018 overall
- Agreement statements -I am worried about the environmental impact of giving cards, (by demographic & male/female) 2019, & 2018 overall
- Occasion bought for, 2018 & 2019
- Card recipients (all occasions), 2019 & change on 2018
- Frequency of purchase, 2018 & 2019
- Retailers shopped at for cards & wrap, 2018 & 2019
- Consumers using each channel for purchasing cards & wrap, 2019 (browsed & purchased)
- Consumers using each store type for purchasing cards & wrap, 2019 (browsed & purchased)
- Consumers using each device for cards & wrap purchases, 2019 (browsed & purchased)
- Fulfilment options for card & gift wrap purchases made online, 2018 & 2019
- Cards (overall) penetration, by demographic, 2019, & 2018 penetration
- Physical card (from a shop) penetration, by demographic, 2019, & 2018 penetration
- Physical card (bought online) penetration, by demographic, 2019, & 2018 penetration
- Electronic card penetration, by demographic, 2019, & 2018 penetration
- Gift wrap (overall) penetration, by demographic, 2019, & 2018 penetration
- Gift wrap penetration, by demographic, 2019, & 2018 penetration
- Gift bags penetration, by demographic, 2019, & 2018 penetration
- Gift wrapping accessories penetration, by demographic, 2019, & 2018 penetration
- Personalisation - overall cards & wrap, 2018 & 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Sainsbury's
- ASDA
- Tesco
- Oliver Bonas
- Kikki.K
- Paperchase
- Clintons
- Paper & Script
- WH Smith
- Anthropologie
- Urban Outfitters
- John Lewis
- Next
- JOY
- Zara
- H&M
- ASOS
- TK Maxx
- Heyland and Whittle
- Nip & Fab
- Card Factory
- Poundland
- Lidl
- Marks & Spencer
- Amazon
- Waitrose
- Debenhams
- House of Fraser
- Primark
- Argos
- Moonpig
- Funkypigeon.com
- Wilko
