The Baby Food Sector in France, 2019
Summary
"The Baby Food Sector in France, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the French market.
The French baby food sector is highly sophisticated and segmented, but sales have fallen heavily since 2012, due to a lower number of births, higher breastfeeding rates, and concerns about nutrition and safety, and a poor economy up to 2015/16. The market in 2018 was depressed by the effects of the Lactalis formula contamination. All categories have declined in value since 2012. The fall has been least severe for finger foods and milks. Blédina (Danone) and Nestlé control the majority of sales, and Nestlé has been closing the gap with Blédina. They dominate every category, facing very little competition except in milks. Own-label products have a presence, while organic suppliers, Hipp, Vitagermine and some start-ups, are gaining ground. The market leaders produce much of their baby food in France, and also export significant quantities. The impact of the Lactalis contamination on the reputation of French infant formula abroad is not yet clear. Large food retailers control the majority of sales, boosted by the popularity of the click & collect format. Pharmacies still play an important role in milks, and some companies operate exclusively through this channel. In the years to come manufacturers will seek to expand sales by promoting organic products, locally grown ingredients, and products for older babies and specific meal occasions, but their task will be challenging. By 2024, the author expects just a 4% rise at constant prices.
What else does this report offer?
Scope
Reasons to Buy
Summary
"The Baby Food Sector in France, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the French market.
The French baby food sector is highly sophisticated and segmented, but sales have fallen heavily since 2012, due to a lower number of births, higher breastfeeding rates, and concerns about nutrition and safety, and a poor economy up to 2015/16. The market in 2018 was depressed by the effects of the Lactalis formula contamination. All categories have declined in value since 2012. The fall has been least severe for finger foods and milks. Blédina (Danone) and Nestlé control the majority of sales, and Nestlé has been closing the gap with Blédina. They dominate every category, facing very little competition except in milks. Own-label products have a presence, while organic suppliers, Hipp, Vitagermine and some start-ups, are gaining ground. The market leaders produce much of their baby food in France, and also export significant quantities. The impact of the Lactalis contamination on the reputation of French infant formula abroad is not yet clear. Large food retailers control the majority of sales, boosted by the popularity of the click & collect format. Pharmacies still play an important role in milks, and some companies operate exclusively through this channel. In the years to come manufacturers will seek to expand sales by promoting organic products, locally grown ingredients, and products for older babies and specific meal occasions, but their task will be challenging. By 2024, the author expects just a 4% rise at constant prices.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- In terms of volume, wet meals constitute the bulk of the French market, accounting for 56.6% of consumption in 2018. However, in terms of value, milks dominate, with 53.3% of retail sales.
- France’s position as a major producer of baby milks came under pressure in late 2017 and in 2018 as a result of contamination at a Lactalis plant.
- Blédina (Danone) and Nestlé control the majority of baby food sales. Blédina leads, taking a 39% share of total value sales in 2018, while Nestlé accounted for 29.7%.
- Large food retailers now control the majority of sales in every category of the baby food sector, taking an overall value share of 84.5% in 2018.
- The baby food market is predicted to show only modest growth in value, and to end the forecast period worth €103 billion, just 4.4% up on 2018. In constant price terms, this will equate to a drop of 5.3%. Volume sales look set to drop by 4%, although the rate of declines will slow from the level seen in 2018, and consumption will stabilize from 2023.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Definitions
- Background to the Market
- Birth: Live Birth Rates
- Live Births by Region
- The Consumer
- Socio-demographic Trends
- Working Women
- Regulations
- Breastfeeding Trends
- Market Overview
- Sector Overview
- Market Overview
- The Organic Phenomenon
- Manufacturer Shares
- Sector Analysis
- Baby Milks
- Baby Cereals
- Wet Meals
- Other Meals
- Soups
- Baby Drinks
- Finger Foods
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Blédina SA (Danone)
- Nestlé France
- Groupe Lactalis
- Sodiaal Group
- United Pharmaceuticals SA
- Sodilac
- Hipp France
- Vitagermine
- Other Manufacturers
- Distribution
- Baby Food Retailing
- Economic Background
- Key Macro-economic Forecasts
- Prospects and forecasts
- Birth & Population Projections
- Forecast Overview
- Future Trends
- Appendix
- Additional Data Tables
- Summary Methodology
- About the Author
List of Tables
- Table 1: Birth & Population Trends, 2008-2018
- Table 2: Live Births by Region, 2013, 2015 & 2017
- Table 3: Living Standards in France, Monthly Household Income, €, 2015
- Table 4: Type of food first given to babies, 2013
- Table 5: Types of fruit juice consumed by babies, 2013
- Table 6: Purchasing Criteria for Baby Food, 2016
- Table 7: Mean Age of Women at Childbearing, 1995-2017
- Table 8: Live Births by Age of Mother, 2004-2017
- Table 9: Number of Women of Childbearing Age by Age Group, 2014 & 2018
- Table 10: Number of Working Women, Million, 2012-2017
- Table 11: Female Employment Trends by Age Group, 2011-2017
- Table 12: Women in Employment by Family Situation, 2007-2013
- Table 13: Breastfeeding Trends, 1995-2012
- Table 14: Breastfeeding Initiating Rates, %, 1972-2016
- Table 15: Breastfeeding Initiation by Region, 2010 & 2016
- Table 16: Breastfeeding Rates at Maternity Clinics & at One Month, by Socio-Demographic Status, 2012
- Table 17: Breastfeeding Rates by Age of Baby and by Socio-Demographic Status of Mother, 2012/13
- Table 18: Breastfeeding Duration by Socio-Demographic Status of Mother, 2012/13
- Table 19: Market Size, 2018, & Growth Rates, 2012-2018
- Table 20: Organic Baby Food Market, Value, 2018
- Table 21: Baby Food: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 22: Baby Food: Manufacturer Shares by Sector, %, 2018
- Table 23: Baby Milks: Category Size, 2018
- Table 24: Baby Milks: Category Growth, % 2012-2018
- Table 25: Trends in Use of Different Types of Milk, 2005 & 2013
- Table 26: Use of Different Types of Milk by Age of Mother, 2013
- Table 27: Liquid Milks, Volume Sales by Stage, Tons, 2014-2018
- Table 28: Sales of Infant Formulae via Pharmacies, by Type 2012
- Table 29: Powdered Baby Milks: Brand Price Positioning Analysis, 2018
- Table 30: Liquid Baby Milks: Brand Price Analysis, 2018
- Table 31: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 32: Baby Cereals & Dry Meals: Category Size, 2018
- Table 33: Baby Cereals & Dry Meals: Category Growth, % 2012-2018
- Table 34: Baby Cereals: Market Segmentation, Value, & Volume, 2012-2018
- Table 35: Dry Baby Cereals: Brand Price Positioning Analysis, 2018
- Table 36: RTF Baby Cereals: Brand Price Positioning Analysis, 2018
- Table 37: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 38: Baby Meals: Category Size, 2018
- Table 39: Baby Meals: Category Growth, % 2012-2018
- Table 40: Breakdown of meals consumed by babies of 18 months+, 2012
- Table 41: Desserts: Brand Price Positioning, 2018
- Table 42: Savory Meals: Brand Price Positioning, 2018
- Table 43: Pouch Meals: Brand Price Positioning, 2018
- Table 44: Wet Savory Baby Meals: Market Segmentation, Value %, 2012-2018
- Table 45: Wet Savory Baby Meals: Market Segmentation, Volume %, 2012-2018
- Table 46: Wet Sweet Baby Meals: Market Segmentation, Value %, 2012-2018
- Table 47: Wet Sweet Baby Meals: Market Segmentation, Volume %, 2012-2018
- Table 48: Wet Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 49: Other Meals: Category Size, 2018
- Table 50: Other Meals: Category Growth, % 2012-2018
- Table 51: Other Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 52: Soups: Category Size, 2018
- Table 53: Soups: Category Growth, % 2012-2018
- Table 54: Baby Soups: Brand Price Positioning, 2018
- Table 55: Soups: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 56: Drinks: Category Size, 2018
- Table 57: Drinks: Category Growth, % 2012-2018
- Table 58: Baby Drinks: Brand Price Positioning Analysis, 2018
- Table 59: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 60: Finger Foods: Category Size, 2018
- Table 61: Finger Foods: Category Growth, % 2012-2018
- Table 62: Finger Foods: Brand Price Positioning Analysis, 2018
- Table 63: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2018
- Table 64: Blédina: Financial Highlights, € Million, 2011-2017
- Table 65: Nestlé France: Financial Highlights, € Million, 2011-2016
- Table 66: Vitagermine: Financial Highlights, € Million, 2013-2017
- Table 67: Baby Food: Sales by Channel, 2012-2017
- Table 68: Baby Food: Sales by Sector & Outlet Type, 2018
- Table 69: Economic Indicators, 2012-2018
- Table 70: Key Macro-Economic Forecasts, 2018-2024
- Table 71: Birth & Population Projections, 2012-2024
- Table 72: Baby Food: Category Growth, 2018-2024
- Table 73: Baby Population, Number of Babies, 2008-2024
- Table 74: Number of Women of Childbearing Age by Age Group, 2018 & 2023
- Table 75: Baby Food: Sector Value, Current Prices, 2012-2018
- Table 76: Baby Food: Sector Value, Constant Prices, 2012-2018
- Table 77: Baby Food: Sector Value, US$ Million, 2012-2018
- Table 78: Baby Food: Sector Volume, Tons, 2012-2018
- Table 79: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018
- Table 80: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018
- Table 81: Baby Food: Per Capita Expenditure, US$ Prices, 2012-2018
- Table 82: Baby Food: Per Capita Consumption, Grams, 2012-2018
- Table 83: Baby Milks: Category Trends, 2012-2018
- Table 84: Baby Milks: Market Segmentation, Value and Volume, 2012-2018
- Table 85: Baby Milks - Powder: Brand Price Analysis, 2018
- Table 86: Baby Milks - Liquid: Brand Price Analysis, 2018
- Table 87: Baby Cereals: Category Trends, 2012-2018
- Table 88: Wet Meals: Category Trends, 2012-2018
- Table 89: Other Meals: Category Trends, 2012-2018
- Table 90: Soups: Category Trends, 2012-2018
- Table 91: Drinks: Category Trends, 2012-2018
- Table 92: Finger Foods: Category Trends, 2012-2018
- Table 93: Imports of Baby Food by Type, Volume, Tons, 2011-2017
- Table 94: Imports of Baby Food by Type, Value, € ‘000, 2011-2017
- Table 95: Imports of Cereals & Milks by Country of Origin, Volume & Value, 2014-2017
- Table 96: Imports of Other Baby Food by Country of Origin, Volume & Value, %, 2014-2017
- Table 97: Exports of Baby Food by Type, Volume, Tons, 2011-2017
- Table 98: Exports of Baby Food by Type, Value, € ‘000, 2011-2017
- Table 99: Exports of Milks & Cereals by Country of Destination, Volume, 2014-2017
- Table 100: Exports of Milks & Cereals by Country of Destination, Value, 2014-2017
- Table 101: Exports of Other Baby Food by Country of Destination, Volume & Value, %, 2014-2017
- Table 102: Baby Food: Market Value Forecasts, Current Prices, 2018-2024
- Table 103: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024
- Table 104: Baby Food: Market Value Forecasts, US$ Million, 2018-2024
- Table 105: Baby Food: Market Volume Forecasts, Tons, 2018-2024
- Table 106: Baby Food: Per Capita Expenditure, Current Prices, 2018-2024
- Table 107: Baby Food: Per Capita Expenditure, Constant Prices, 2018-2024
- Table 108: Baby Food: Per Capita Expenditure, US$ Dollars, 2018-2024
- Table 109: Baby Food: Per Capita Consumption, Grams, 2018-2024
List of Figures
- Figure 1: Baby Food: Sector Size, 2012-2018
- Figure 2: Baby Food: Per Capita, 2012-2018
- Figure 3: Baby Food: Sector Segmentation, 2018
- Figure 4: Baby Food: Manufacturer Shares Value, 2018
- Figure 5: Baby Food: Manufacturer Shares, Value %, 2018
- Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018
- Figure 7: Baby Food: Manufacturer Shares by Sector, % Value, 2018
- Figure 8: Baby Milks: Category Trends, 2012-2018
- Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018
- Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2018
- Figure 11: Baby Milks: Segmentation, Value and Volume, 2012-2018
- Figure 12: Baby Cereals: Category Trends, 2012-2018
- Figure 13: Baby Cereals: Per Capita Expenditure & Consumption, 2012-2018
- Figure 14: Wet Ambient Meals: Category Trends, 2012-2018
- Figure 15: Wet Ambient Meals: Per Capita Expenditure & Consumption, 2012-2018
- Figure 16: Other Meals: Category Trends, 2012-2018
- Figure 17: Other Meals: Per Capita Expenditure & Consumption, 2012-2018
- Figure 18: Soups: Category Trends, 2012-2018
- Figure 19: Soups: Per Capita Expenditure & Consumption, 2012-2018
- Figure 20: Baby Drinks: Category Trends, 2012-2018
- Figure 21: Baby Drinks: Per Capita Expenditure & Consumption, 2012-2018
- Figure 22: Finger Foods: Category Trends, 2012-2018
- Figure 23: Finger Foods: Per Capita Expenditure & Consumption, 2012-2018
- Figure 24: Baby Food: Sector Size, 2018-2024
- Figure 25: Baby Food: Per Capita, 2018-2024
- Figure 26: Baby Food: Sector Segmentation, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Blédina SA (Danone)
- Nestlé France
- Groupe Lactalis
- Sodiaal Group
- United Pharmaceuticals SA
- Sodilac
- Hipp France
- Vitagermine