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Gamification and Other Strategies for Merchants to Enhance Customer Loyalty

  • ID: 4772358
  • Report
  • Region: Global, United States
  • 19 Pages
  • Mercator Advisory Group
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A New Research Report Identifies Success Factors That Increase Customer Engagement for Merchants

FEATURED COMPANIES

  • 7-Eleven
  • Citgo
  • Excentus
  • LongHorn Steakhouse
  • Panera Bread
  • Smile
  • MORE

Most studies find that merchants spend at least five times more to gain a new customer than to keep an existing one. Further, higher customer retention typically leads to greater business profits. A new research report, Gamification and Other Strategies for Merchants to Enhance Customer Loyalty, assesses different types of customer loyalty programs across various retail verticals and discusses key success factors for merchants to act upon.

“Getting shoppers to keep coming back is critical for both brick-and-mortar stores and e-commerce in the retail world. Consumers can choose among a variety of competing brands, and engaging loyalty programs are often a differentiating factor encouraging continued patronage,” commented the author of this report.

Highlights of this research report include:

  • How loyalty program structure influences customer loyalty
  • Integrated features that increase loyalty programs’ success
  • Gamification methods that drive customer engagement
  • Vertical markets that have highest customer participation in loyalty programs
  • The role that mobile apps play in keeping consumers’ attention
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 7-Eleven
  • Citgo
  • Excentus
  • LongHorn Steakhouse
  • Panera Bread
  • Smile
  • MORE

Executive Summary

Introduction

  • Customer Loyalty Programs Have Evolved

Structure of Loyalty Program Influences Customer Participation

  • Frequency/Number of Visits
  • Cash Back and Deposits
  • Points and Tiers
  • Membership/Subscription
  • Contests/Challenges

Strategic Options for Customer Loyalty Programs

  • In-house
  • Multi-Brand
  • Co-Brand Card
  • Private Label Card
  • Coalition
  • Cross-Brand

Gamification Drives Customer Engagement

Loyalty Programs Vary Among Verticals

  • QSRs, Fast Casual Dining, and Cinemas: Let the Games Begin!
  • C-stores/Gas Stations: Quick Stops Lead to Rewards
  • Travel: Airline Loyalty Programs Take Off
  • Department Stores/Mainline Retailers
  • Grocery/Pharmacies

Mobile Apps Have Enhanced Customer Loyalty Programs

  • Rewards Devaluation Become a Reality
  • Loyalty Programs Produce Rich Customer Data

Customer Loyalty Leads to Incremental Visits and More Spending

Conclusions and Implications

Note: Product cover images may vary from those shown
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  • 7-Eleven
  • Alliance Data Systems
  • Amazon.com
  • AMC Theatres
  • American Airlines
  • Apple
  • Bahama Breeze
  • BJ’s Wholesale Club
  • Bloomingdale’s
  • Citgo
  • Citibank
  • Costco
  • Cumberland Farms
  • Darden
  • Delta Airlines
  • Discover
  • Domino’s Pizza
  • Dunkin’
  • Excentus
  • Exxon Mobil
  • Facebook
  • Fandango
  • FIS
  • GasBuddy
  • Google
  • JPMorgan Chase
  • Loblaw
  • LongHorn Steakhouse
  • Lowe’s
  • Lyft
  • Macy’s
  • Marriott
  • Mastercard
  • McDonald’s
  • Nordstrom
  • Olive Garden
  • Panera Bread
  • Punchh
  • Regal
  • Rite Aid
  • Samsung
  • Sam’s Club
  • Seasons 52
  • Shell
  • Shopify
  • Smile
  • Southwest Airlines
  • Stamp Me
  • Starbucks
  • Synchrony
  • Target
  • Twitter
  • Uber
  • United Airlines
  • Visa
  • Whole Foods
  • Yard House
  • ZipLine
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/4772358
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