Romania Oral Care Market Analysis (2013 - 2023)

This data guide on Oral Care provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Oral Care, such as Toothbrushes and Replacement heads, Breath Fresheners, Dental Floss, Denture Care, and Mouthwashes and Rinses, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Oral Care market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Romania Oral Care market was valued at 370 RON Mn, registering a a CAGR of 1.68%. The Toothpaste category accounted for the largest market share, while registering an average CAGR of 1.74% since 2010. Waxed Dental Floss is the most preferred segment in the Dental Floss category, followed by the Unwaxed Dental Floss segment. The Toothbrushes and Replacement heads category has been registering a steady growth of 1.24% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Supermarkets and Hypermarkets channel is preferred the most by majority of the people in Romania.

Some of the Key Takeaways

Mouthwash - Medicinal was the fastest growing segment in the last five years, with a CAGR of 2.04%.
The Waxed Dental Floss segment is expected to witness a healthy value CAGR of 2.23% during the forecast period.
Specialist Toothpaste segment volume sales are witnessing the fastest growth in the Toothpaste category.