Portugal Oral Care Market Analysis (2013 - 2023)

This data guide on Oral Care provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Oral Care, such as Toothbrushes and Replacement heads, Toothpaste, Breath Fresheners, Dental Floss, and Mouthwashes and Rinses, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Oral Care market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Portugal Oral Care market registered a growth of 3.14% to reach 168 EUR Mn in 2018.Standard Toothpaste constitute the leading segment in Toothpaste category, which recorded a per capita expenditure of 5.492 EUR in 2018. On the other hand, Unwaxed Dental Floss is the fastest growing segment in the Dental Floss category. The Toothpaste category is expected to reach 119.01787605 by 2023, witnessing a healthy CAGR of 3.94%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

Electric Toothbrushes was the fastest growing segment in the last five years, with a CAGR of 6.8%.
Portugal Oral Care sales through On-line Retail channel recorded an impressive CAGR of 6.47% during 2010-2018.
The Denture Cleansers segment is expected to witness a healthy value CAGR of 2.43% during the forecast period.