Nigeria Deodorants and Bath Products Market Analysis (2013 - 2023)

This data guide on Deodorants and Bath Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Deodorants and Bath Products, such as Soap, and Deodorants, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Deodorants and Bath Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Nigeria Deodorants and Bath Products market registered a growth of 9.67% to reach 108296 NGN Mn in 2018.Roll-On constitute the leading segment in Deodorants category, which recorded a per capita expenditure of 58.85 NGN in 2018. On the other hand, Bar Soap is the fastest growing segment in the Soap category. The Soap category is expected to reach 130312.014906 by 2023, witnessing a healthy CAGR of 12.7%. Among distribution channels, Convenience Stores are the preferred destination among the populace.

Some of the Key Takeaways

Nigeria Deodorants and Bath Products sales through On-line Retail channel recorded an impressive CAGR of 33.26% during 2010-2018.
The Shower Products segment is expected to dominate the Bath and Shower Products category sales during the forecast period.
Sprays segment volume sales are witnessing the fastest growth in the Deodorants category.