Nigeria Hair Care & Styling Products Market Analysis (2013 - 2023)

This data guide on Hair Care & Styling Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Hair Care & Styling Products, such as Styling Products, Conditioner, Hair Loss Treatments, Hair Colorants, Salon Hair Care (Retail), and Shampoo, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Hair Care & Styling Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Nigeria Hair Care & Styling Products market was valued at 132423 NGN Mn, registering a CAGR of 8.07%. The Shampoo category accounted for the largest market share, while registering an average CAGR of 7.78% since 2010. Hair Mousse is the most preferred segment in the Styling Products category, followed by the Hair Gel segment. The Hair Colorants category has been registering a steady growth of 7.71% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Convenience Stores channel is preferred the most by majority of the people in Nigeria.

Some of the Key Takeaways

Hair Mousse was the fastest growing segment in the last five years, with a CAGR of 9.69%.
Nigeria Hair Care & Styling Products sales through On-line Retail channel recorded an impressive CAGR of 20.22% during 2010-2018.
The Perms segment is expected to witness a healthy value CAGR of 7.05% during the forecast period.