New Zealand Oral Care Market Analysis (2013 - 2023)

This data guide on Oral Care provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Oral Care, such as Toothpaste, Breath Fresheners, Denture Care, Dental Floss, and Mouthwashes and Rinses, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Oral Care market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The New Zealand Oral Care market registered a growth of 2.97% to reach 147 NZD Mn in 2018. Manual Toothbrushes constitute the leading segment in Toothbrushes and Replacement heads category, which recorded a per capita expenditure of 5.241 NZD in 2018. On the other hand, Specialist Toothpaste is the fastest growing segment in the Toothpaste category. The Toothpaste category is expected to reach 91.328244934 by 2023, witnessing a healthy CAGR of 4.39%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

New Zealand Oral Care sales through On-line Retail channel recorded an impressive CAGR of 22.97% during 2010-2018.
The volume sale of Toothpaste category observed a flat sale, despite the robust value growth.
The Unwaxed Dental Floss segment is expected to witness a healthy value CAGR of 3.76% during the forecast period.