India Oral Care Market Analysis (2013 - 2023)

This data guide on Oral Care provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Oral Care, such as Toothbrushes and Replacement heads, Toothpaste, Breath Fresheners, Dental Floss, and Mouthwashes and Rinses, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Oral Care market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the India Oral Care market was valued at 140876 INR Mn, registering a a CAGR of 9.83%. The Toothpaste category accounted for the largest market share, while registering an average CAGR of 10.06% since 2010. Battery Operated Toothbrushes is the most preferred segment in the Toothbrushes and Replacement heads category, followed by the Replacement Brush heads segment. The Denture Care category has been registering a steady growth of 8.57% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Convenience Stores channel is preferred the most by majority of the people in India.

Some of the Key Takeaways

Battery Operated Toothbrushes was the fastest growing segment in the last five years, with a CAGR of 13.91%.
Supermarkets and Hypermarkets is the second largest distribution channel for the sales of Oral Care in India.
The Denture Cleansers segment is expected to witness a healthy value CAGR of 9.77% during the forecast period.