Hong Kong Oral Care Market Analysis (2013 - 2023)

This data guide on Oral Care provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Oral Care, such as Breath Fresheners, Dental Floss, Toothbrushes and Replacement heads, Toothpaste, and Mouthwashes and Rinses, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Oral Care market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Hong Kong Oral Care market was valued at 1239 HKD Mn, registering a a CAGR of 4.28%. The Toothpaste category accounted for the largest market share, while registering an average CAGR of 4.25% since 2010. Mouthwash - Medicinal is the most preferred segment in the Mouthwashes and Rinses category, followed by the Mouthwash - Standard segment. The Toothpaste category has been registering a steady growth of 4.25% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Supermarkets and Hypermarkets channel is preferred the most by majority of the people in Hong Kong.

Some of the Key Takeaways

Electric Toothbrushes was the fastest growing segment in the last five years, with a CAGR of 7.57%.
Convenience Stores is the second largest distribution channel for the sales of Oral Care in Hong Kong.
The Unwaxed Dental Floss segment is expected to witness a healthy value CAGR of 4.93% during the forecast period.