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Smoothies Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4773659
  • Report
  • 110 pages
  • Mordor Intelligence
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  • Barfresh Food Group
  • Bolthouse Farms
  • Ella's Kitchen Ltd
  • Jamba Juice Company
  • MTY Food Group
  • Smoothie King
  • MORE
Market Overview

Global Smoothies Market is poised to grow at a CAGR of 6.98% by 2024, during the forecast period, 2019-2024.
  • Smoothies are basically thick shake beverage prepared with, fresh fruit, as well as, other ingredients like yogurt, milk, almond milk, coconut milk, sherbet, etc. The smoothie market segment is flourishing in the developed, as well as, emerging markets.
  • Smoothies consist of high dietary fiber content making them healthier than fruit juice. The increasing health consciousness and growing demand for convenience and value are factors that are encouraging consumers to opt for smoothies and smoothie bowls.
Scope of the Report

Global Smoothies Market is segmented by product type, distribution channel, and region. Based on the product, the market is segmented fruit-based smoothies and dairy-based smoothies. Fruit-based smoothies hold the largest market share and is also expected to b the fastest growing segment in the smoothies market. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, restaurants, smoothie bars, convenience stores, and others. Moreover, the study provides an analysis of the smoothies market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.

Key Market Trends

Increasing Consumption of Healthy Beverages

Smoothies which include a large serving of fruits and vegetables are recommended as a healthy diet. Also, an increasing number of health-conscious people, changing lifestyle and food habits and health benefits driving the growth of the smoothies market. Moreover, the consumption habits of people, nowadays, includes meal skipping and using other snack foods as substitutes. The carbohydrate intake, when smoothies made without sugar, is very less; thus, the reason most gym trainers recommend it to people wanting to lose weight, therefore smoothies are perfect meal replacement food products, as they are healthier than other snack options, taste good and offer convenience and portability.

North America Holds the Major Share in Smoothies Market

North America dominates the healthy smoothies market followed by Asia Pacific region. The United States has the major consumption of healthy smoothies ingredients, owing to a busy lifestyle and deteriorating health conditions in this region. Moreover, increasing health consciousness and busy lifestyle has shifted the consumers for convenient food in countries like India and China, healthy growth is expected in the healthy smoothies market in the Asia-Pacific region. Additionally, high focus on organic smoothies and high-fiber healthy smoothies with added health benefits over conventional smoothies are likely to uplift the market for healthy smoothies at the global level.

Competitive Landscape

The most active companies in the market include key players, such as Bolthouse Farms, Jamba Juice Company, MTY Food Group, Smoothie King, Tropical Smoothie Café, Ella's Kitchen Ltd, Barfresh Food Group, and Maui Wowi Hawaiian Coffees & Smoothies, among others.

As part of this package, any purchases made up to 30th June will receive the following:

1) Free update of the report in 6 months on request 

2) Free Market Estimate sheet excel data sheet
Note: Product cover images may vary from those shown
2 of 5


  • Barfresh Food Group
  • Bolthouse Farms
  • Ella's Kitchen Ltd
  • Jamba Juice Company
  • MTY Food Group
  • Smoothie King
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Fruit-based
5.1.2 Dairy-based
5.1.3 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Restaurants
5.2.3 Smoothie Bars
5.2.4 Convenience Stores
5.2.5 Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe United Kingdom Germany France Russia Italy Spain Rest of Europe
5.3.3 Asia Pacific India China Japan Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa UAE Saudi Arabia Rest of MEA

6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bolthouse Farms
6.3.2 Jamba Juice Company
6.3.3 MTY Food Group
6.3.4 Smoothie King
6.3.5 Tropical Smoothie Cafe
6.3.6 Ella's Kitchen Ltd
6.3.7 Barfresh Food Group
6.3.8 Maui Wowi Hawaiian Coffees & Smoothies

Note: Product cover images may vary from those shown
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4 of 5
  • Bolthouse Farms
  • Jamba Juice Company
  • MTY Food Group
  • Smoothie King
  • Tropical Smoothie Cafe
  • Ella's Kitchen Ltd
  • Barfresh Food Group
  • Maui Wowi Hawaiian Coffees & Smoothies
Note: Product cover images may vary from those shown
5 of 5