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Global Marketing Automation Software Market 2019-2027

  • ID: 4773753
  • Report
  • Region: Global
  • 134 pages
  • Triton Market Research
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FEATURED COMPANIES

  • Act-On Software
  • Adobe Systems
  • Etrigue Corporation
  • Greenrope
  • Hatchbuck
  • Hubspot, Inc.
  • MORE
Market Outlook
The global marketing automation software market is expected to progress with a 9.16% CAGR over the forecast period of 2019-2027. Some of the factors responsible for driving the market growth are the rising interest from the retail industry, the expanding need for coordinating advertising endeavors and the growing interest in digital marketing.

The global marketing automation software market faces challenges such as the lack of skilled professionals and consolidation with existing marketing. B2B marketers face challenges with content marketing. The major opportunities in the marketing automation software market are the development in the adoption of cloud-based technology. Factors restricting the growth of the global marketing automation software market are the data policy concern and the low selection among the SMEs.

The marketing automation software market is segmented on the basis of application, verticals, deployment models and end users. The application segment can be segmented into campaign management, e-mail marketing, mobile application, inbound marketing, lead nurturing & lead scoring, reporting & analytics, social media marketing and other applications and the verticals segment consists of academic & education, advertising, banking financial services & insurance (BFSI), healthcare, manufacturing & distribution, media & entertainment, retail and other verticals. The deployment models segment consists of cloud and on-premises; whereas, the end users segment consists of small and medium businesses (SMBs) and large enterprises.

Regional Outlook
The Asia-Pacific, North America, Europe, Latin America and the Middle East & Africa are regional segments of the global marketing automation software market. The Asia-Pacific is expected to emerge as the fastest-growing region over the forecast period. North America leads the global marketing automation software market and has the largest market share. The North American region is leading the global marketing automation software market due to the presence of several leading market players in the U.S., as a result of which the region enjoys technological superiority.

Competitive Outlook
Major players that are engaged in this market include Oracle Corporation, Salesforce, SAP SE, Adobe Systems, International Business Machines Corporation, SAS Institute, Act-On Software, Cognizant Technology Solutions, eTrigue Corporation, Greenrope, Hatchbuck, Hubspot, Inc., Insidesales.Com, Inc. (Holding Company of Inboundio) and Infusionsoft (Keap). Detailed information about these companies has been included in the report.

Salesforce.com, Inc. is a company based in San Francisco, California. It provides cloud computing solutions mainly focusing on on tools like CRM. Some of its products include, Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Einstein Analytics, App Cloud and IoT Cloud. In March 2018, Salesforce acquired CloudCraze, a company that delivers a robust B2B commerce native on Salesforce that allows businesses to generate online revenue.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Act-On Software
  • Adobe Systems
  • Etrigue Corporation
  • Greenrope
  • Hatchbuck
  • Hubspot, Inc.
  • MORE
1. Marketing Automation Software Market - Summary

2. Industry Outlook
2.1. Market Definition
2.2. Key Insights
2.2.1. Lead Nurturing & Lead Scoring Is The Fastest Growing Application In Marketing Automation Software Market
2.2.2. Cloud Is The Dominant Deployment Model In Marketing Automation Software Market
2.3. Porter's Five Force Analysis
2.3.1. Threat Of New Entrants
2.3.2. Threat Of Substitute
2.3.3. Bargaining Power Of Suppliers
2.3.4. Bargaining Power Of Buyers
2.3.5. Threat Of Competitive Rivalry
2.4. Market Attractiveness Index
2.5. Vendor Scorecard
2.6. Market Drivers
2.6.1. Rise In The Demand For Digital Marketing
2.6.2. Growth In The Demand To Integrate Marketing Efforts
2.6.3. Increasing Importance To Customer Experience
2.6.4. Need For Higher Roi
2.7. Market Restraints
2.7.1. Concerns Related To Data
2.7.2. Interoperability Issues
2.8. Market Opportunities
2.8.1. Rising Adoption Of Cloud-Based Technology
2.8.2. Increase In The Use Of Location-Based Marketing
2.9. Market Challenges
2.9.1. Amalgamation With Existing Marketing System
2.9.2. Shortage Of Knowledge And Skilled Employees

3. Marketing Automation Software Market Outlook - By Application
3.1. Campaign Management
3.2. E-Mail Marketing
3.3. Mobile Application
3.4. Inbound Marketing
3.5. Lead Nurturing & Lead Scoring
3.6. Reporting & Analytics
3.7. Social Media Marketing
3.8. Other Application

4. Marketing Automation Software Market Outlook - By Vertical
4.1. Academic & Education
4.2. Advertising & Design
4.3. Bfsi
4.4. Healthcare
4.5. Manufacturing & Distribution
4.6. Media & Entertainment
4.7. Retail
4.8. Other Verticals

5. Marketing Automation Software Market Outlook - By Deployment
5.1. On-Premises
5.2. Cloud

6. Marketing Automation Software Market Outlook - By End-User
6.1. Small & Medium Businesses (Smbs)
6.2. Large Enterprises

7. Marketing Automation Software Market - Regional Outlook
7.1. North America
7.1.1. Market By Application
7.1.2. Market By Verticals
7.1.3. Market By Deployment Model
7.1.4. Market By End-User
7.1.5. Country Analysis
7.1.5.1. United States
7.1.5.2. Canada
7.2. Europe
7.2.1. Market By Application
7.2.2. Market By Verticals
7.2.3. Market By Deployment Model
7.2.4. Market By End-User
7.2.5. Country Analysis
7.2.5.1. United Kingdom
7.2.5.2. Germany
7.2.5.3. France
7.2.5.4. Italy
7.2.5.5. Spain
7.2.5.6. Russia
7.2.5.7. Rest Of Europe
7.3. Asia-Pacific
7.3.1. Market By Application
7.3.2. Market By Vertical
7.3.3. Market By Deployment Model
7.3.4. Market By End-User
7.3.5. Country Analysis
7.3.5.1. China
7.3.5.2. Japan
7.3.5.3. India
7.3.5.4. South Korea
7.3.5.5. ASEAN Countries
7.3.5.6. Australia & New Zealand
7.3.5.7. Rest Of Asia-Pacific
7.4. Latin America
7.4.1. Market By Application
7.4.2. Market By Verticals
7.4.3. Market By Deployment Model
7.4.4. Market By End-User
7.4.5. Country Analysis
7.4.5.1. Brazil
7.4.5.2. Mexico
7.4.5.3. Rest Of Latin America
7.5. Middle East
7.5.1. Market By Application
7.5.2. Market By Vertical
7.5.3. Market By Deployment Model
7.5.4. Market By Deployment Model
7.5.5. Country Analysis
7.5.5.1. United Arab Emirates
7.5.5.2. Turkey
7.5.5.3. Saudi Arabia
7.5.5.4. South Africa
7.5.5.5. Rest Of Middle East & Africa

8. Competitive Landscape
8.1.1. International Business Machines Corporation
8.1.2. Oracle Corporation
8.1.3. Salesforce
8.1.4. Sap SE
8.1.5. Adobe Systems
8.1.6. Sas Institute
8.1.7. Act-On Software
8.1.8. Cognizant Technology Solutions
8.1.9. Etrigue Corporation
8.1.10. Greenrope
8.1.11. Hatchbuck
8.1.12. Hubspot, Inc.
8.1.13. Insidesales.Com, Inc. (Holding Company Of Inboundio)
8.1.14. Infusionsoft (Keap)

9. Methodology & Scope
9.1. Research Scope
9.2. Sources Of Data
9.3. Research Methodology

List of Tables
Table 1: Global Marketing Automation Software Market, By Geography, 2019-2027 (In $ Million)
Table 2: Market Attractiveness Index
Table 3: Vendor Scorecard
Table 4: Global Marketing Automation Software Market, By Application, 2019-2027, (In $ Million)
Table 5: Global Marketing Automation Software Market, By Vertical, 2019-2027, (In $ Million)
Table 6: Global Marketing Automation Software Market, By Deployment, 2019-2027, (In $ Million)
Table 7: Global Marketing Automation Software Market, By End-User, 2019-2027, (In $ Million)
Table 8: Global Marketing Automation Software Market, By Geography, 2019-2027, (In $ Million)
Table 9: North America Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 10: North America Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 11: North America Marketing Automation Software Market, By Verticals, 2019-2027 (In $ Million)
Table 12: North America Marketing Automation Software Market, By Deployment Model, 2019-2027 (In $ Million)
Table 13: North America Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)
Table 14: Europe Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 15: Europe Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 16: Europe Marketing Automation Software Market, By Verticals, 2019-2027 (In $ Million)
Table 17: Europe Marketing Automation Software Market, By Deployment Model, 2019-2027 (In $ Million)
Table 18: Europe Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)
Table 19: Asia-Pacific Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 20: Asia-Pacific Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 21: Asia-Pacific Marketing Automation Software Market, By Vertical, 2019-2027 (In $ Million)
Table 22: Asia-Pacific Marketing Automation Software Market, By Deployment Model, 2019-2027 (In $ Million)
Table 23: Asia-Pacific Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)
Table 24: Latin America Marketing Automation Software Market, 2019-2027 (In $ Million)
Table 25: Latin America Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 26: Latin America Marketing Automation Software Market, By Verticals, 2019-2027 (In $ Million)
Table 27: Latin America Marketing Automation Software Market, By Deployment Moidel, 2019-2027 (In $ Million)
Table 28: Latin America Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)
Table 29: Middle East Marketing Automation Software Market, 2019-2027 (In $ Million)
Table 30: Middle East Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 31: Middle East Marketing Automation Software Market, By Vertical, 2019-2027 (In $ Million)
Table 32: Middle East Marketing Automation Software Market, By Deployment Model, 2019-2027 (In $ Million)
Table 33: Middle East Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)

List of Figures
Figure 1. Global Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 2. Porter's Five Force Analysis Of Marketing Automation Software Market
Figure 3. Key Impact Analysis
Figure 4. Key Player Positioning In 2018 (%)
Figure 5. Global Marketing Automation Software Market, By Campaign Management 2019-2027 ($ Million)
Figure 6. Global Marketing Automation Software Market By E-Mail Marketing 2019-2027 ($ Million)
Figure 7. Worldwide E-Mail Account From 2015-2019 ($ Million)
Figure 8. Global Marketing Automation Software Market By Mobile Application 2019-2027 ($ Million)
Figure 9. Global Smartphone & Tablet Users From 2014-2020 ($ Billion)
Figure 10. Global Marketing Automation Software Market, By Inbound Marketing 2019-2027 ($ Million)
Figure 11. Global Marketing Automation Software Market, By Lead Nurturing & Lead Scoring 2019-2027 ($ Million)
Figure 12. Global Digital Buyers From 2014-2019 ($ Billion)
Figure 13. Global Marketing Automation Software Market, By Reporting & Analytics 2019-2027 ($ Million)
Figure 14. Global Marketing Automation Software Market, By Social Media Marketing 2019-2027 ($ Million)
Figure 15. Global Social Media Users From 2015-2020 ($ Billion)
Figure 16. Global Marketing Automation Software Market, By Other Applications 2019-2027 ($ Million)
Figure 17. Global Marketing Automation Software By Academic & Education Market 2019-2027 ($ Million)
Figure 18. Global Marketing Automation Software, By Advertising Market 2019-2027 ($ Million)
Figure 19. Global Marketing Automation Software, By Banking Financial Services & Insurance 2019-2027 ($ Million)
Figure 20. Global Marketing Automation Software, By Healthcare Market 2019-2027 ($ Million)
Figure 21. Global Marketing Automation Software, By Manufacturing & Distribution 2019-2027 ($ Million)
Figure 22. Global Marketing Automation Software, By Media & Entertainment Market 2019-2027 ($ Million)
Figure 23. Global Marketing Automation Software Market, By Retail 2019-2027 ($ Million)
Figure 24. Global Marketing Automation Software, By Other Market 2019-2027 ($ Million)
Figure 25. Global Usage Of Public And Private Cloud In Enterprises
Figure 26. Global Paas Market Forecast In Million (2011-2016)
Figure 27. Global Marketing Automation Software Market, By Cloud Deployment 2019-2027 ($ Million)
Figure 28. Global Saas Software Subscription Revenue Percentage Changes From Prior Years (2012-2016)
Figure 29. Global Marketing Automation Software Market, By On-Premises 2019-2027 ($ Million)
Figure 30. Global Marketing Automation Software Market, By Small & Medium Businesses (Smbs) 2019-2027 ($ Million)
Figure 31. Global Marketing Automation Software Market By Large Enterprises 2019-2027 ($ Million)
Figure 32. Global Marketing Automation Software Market, Regional Outlook, 2018 & 2027 (In %)
Figure 33. United States Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 34. Canada Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 35. United Kingdom Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 36. Germany Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 37. France Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 38. Italy Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 39. Spain Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 40. Russia Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 41. Rest Of Europe Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 42. China Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 43. Japan Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 44. India Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 45. South Korea Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 46. ASEAN Countries Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 47. Australia & New Zealand Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 48. Rest Of Asia-Pacific Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 49. Brazil Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 50. Mexico Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 51. Rest Of Latin America Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 52. United Arab Emirates Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 53. Saudi Arabia Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 54. Turkey Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 55. South Africa Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 56. Rest Of Middle East & Africa Marketing Automation Software Market, 2019-2027 (In $ Million)
Note: Product cover images may vary from those shown
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  • International Business Machines Corporation
  • Oracle Corporation
  • Salesforce
  • Sap SE
  • Adobe Systems
  • Sas Institute
  • Act-On Software
  • Cognizant Technology Solutions
  • Etrigue Corporation
  • Greenrope
  • Hatchbuck
  • Hubspot, Inc.
  • Insidesales.Com, Inc. (Holding Company Of Inboundio)
  • Infusionsoft (Keap)
Note: Product cover images may vary from those shown
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