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Cutsize Benchmarking Survey 2018

  • ID: 4774203
  • Report
  • October 2018
  • Region: Global, Europe
  • 81 Pages
  • EMGE & Co.
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Survey of Cutsize Office Paper Brand and Mill Positioning

This report presents the summary results of an interview survey among the Trade (i.e. Paper Merchants, Original Equipment Manufacturers (OEMs), Office Stationery Distributors (OSDs) and Printers), relating to the image of cutsize office paper Brands and Manufacturers in Europe.

  • This is the 18th survey in the series.
  • The research focused on Brand/Mill Awareness, Importance and Performance.
  • The study involved 333 interviews (200 in West Europe and 133 in East Europe) with Merchants, OEMs, OSDs and Printers.
  • The interviews were performed during September and October 2018 and were performed by telephone, across East and West Europe.

For this survey, a highly structured programme of interviews was devised, comprising 333 telephone interviews with respondents from the Trade, including 95 Small Businesses (selling less than 500 tonnes per annum), 59 Medium-sized Businesses (selling 500-2,000 tonnes per annum) and 125 Large Businesses (selling more than 2,000 tonnes per annum). 54 respondents did not disclose this information.

1503 mentions were obtained on Spontaneous Brand Awareness (roughly 4.5 brand mentions per respondent, on average) and 1032 mentions were obtained on Brands Stocked / Sold (roughly 3.1 brand mentions per respondent, on average).

1147 ratings were obtained on Brand Performance (around 3.4 rated brands per respondent, on average) and 918 ratings were obtained on Mill Performance (around 2.9 rated mills per respondent, on average).

Note: Product cover images may vary from those shown
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1. BRAND AWARENESS        

  • Spontaneous awareness of cutsize brands

2. BRANDS STOCKED/SOLD

  • Portfolio of brands sold or stocked

3. BRAND BENCHMARKING - IMPORTANCE  

  • Importance ratings of factors for brands

4. BRAND BENCHMARKING - PERFORMANCE 

  • Performance ratings of brands per factor

5. BRAND BENCHMARKING PERFORMANCE GAP

  • Performance ratings of brands vs. respondent expectations

6. MILL DISTRIBUTION

  • Market penetration of mills

7. MILL BENCHMARKING - IMPORTANCE   

  • Importance ratings of factors for mills

8. MILL BENCHMARKING - PERFORMANCE  

  • Performance ratings of mills per factor

9. MILL BENCHMARKING PERFORMANCE GAP

  • Performance ratings of mills vs. respondent expectations

10. SHIFT TO LOWER GRAMMAGES      

  • Market Shift from 80gsm to 75gsm

11. COLOUR LASER TO INKJET      

  • Market Shift from Colour Laser to Inkjet

12. ENVIRONMENTAL IMPORTANCE    

  • Importance ratings of environmental factors for brands

List of Figures
1. Sample Distribution By Sector
2. Sample Distribution By Position
3. Sample Distribution By Company Size
4. Brand Awareness Total Europe
5. Brands Stocked/Sold Total Europe
6. Brand Importance Factor Ratings Total Europe
7. Brand Performance Ratings Total Europe
8. Mill Distribution - Total Europe
9. Mill Importance Factor Ratings Total Europe
10. Mill Performance Ratings Total Europe
11. Market Shift from 80gsm to 75gsm Total Europe
12. Market Shift from Colour Laser to Inkjet Total Europe
13. Environmental Importance Factors Total Europe
14. Brand Awareness (Unprompted) Total Europe
15. Brand Awareness (Unprompted) Ger/Aut/Swi
16. Brand Awareness (Unprompted) UK/NL/Nord
17. Brand Awareness (Unprompted) Fra/Bel/Lux
18. Brand Awareness (Unprompted) Ita/Por/Spa
19. Brand Awareness (Unprompted) Russia
20. Brand Awareness (Unprompted) Poland/Baltics
21. Brand Awareness (Unprompted) Bg/Cz/Hu/Sk
22. Brands Stocked/Sold Total Europe
23. Brands Stocked/Sold Ger/Aut/Swi
24. Brands Stocked/Sold UK/NL/Nord
25. Brands Stocked/Sold Fra/Bel/Lux
26. Brands Stocked/Sold Ita/Por/Spa
27. Brands Stocked/Sold Russia
28. Brands Stocked/Sold Poland/Baltics
29. Brands Stocked/Sold Bg/Cz/Hu/Sk
30. Brand Importance Ratings Total Europe
31. Brand Importance Ratings By Region
32. Brand Importance Rankings By Region
33. Brand Performance Ratings Total Europe
34. Brand Performance Ratings Total Europe
35. Brand Performance Rankings Total Europe
36. Brand Performance Ratings Ger/Aut/Swi
37. Brand Performance Rankings Ger/Aut/Swi
38. Brand Performance Ratings UK/NL/Nord
39. Brand Performance Rankings UK/NL/Nord
40. Brand Performance Ratings Fra/Bel/Lux
41. Brand Performance Rankings Fra/Bel/Lux
42. Brand Performance Ratings Ita/Por/Spa
43. Brand Performance Rankings Ita/Por/Spa
44. Brand Performance Ratings Russia
45. Brand Performance Rankings Russia
46. Brand Performance Ratings Poland/Baltics
47. Brand Performance Rankings Poland/Baltics
48. Brand Performance Ratings Bg/Cz/Hu/Sk
49. Brand Performance Rankings Bg/Cz/Hu/Sk
50. Brand Performance Gap Total Europe
51. Mill Distribution Total Europe
52. Mill Distribution Ger/Aut/Swi
53. Mill Distribution UK/NL/Nord
54. Mill Distribution Fra/Bel/Lux
55. Mill Distribution Ita/Por/Spa
56. Mill Distribution Russia
57. Mill Distribution Poland/Baltics
58. Mill Distribution Bg/Cz/Hu/Sk
59. Top 3 Mill Importance Factors
60. Mill Importance Ratings Total Europe
61. Mill Importance Ratings By Region
62. Mill Importance Rankings By Region
63. Mill Performance Ratings Total Europe
64. Mill Performance Ratings Total Europe
65. Mill Performance Rankings Total Europe
66. Mill Performance Ratings Ger/Aut/Swi
67. Mill Performance Rankings Ger/Aut/Swi
68. Mill Performance Ratings UK/NL/Nord
69. Mill Performance Rankings UK/NL/Nord
70. Mill Performance Ratings Fra/Bel/Lux
71. Mill Performance Rankings Fra/Bel/Lux
72. Mill Performance Ratings Ita/Por/Spa
73. Mill Performance Rankings Ita/Por/Spa
74. Mill Performance Ratings - Russia
75. Mill Performance Rankings Russia
76. Mill Performance Ratings Poland/Baltics
77. Mill Performance Rankings Poland/Baltics
78. Mill Performance Ratings Bg/Cz/Hu/Sk
79. Mill Performance Rankings Bg/Cz/Hu/Sk
80. Mill Performance Gap Total Europe
81. Market Shift from 80gsm to 75gsm Total Europe
82. Market Shift from Colour Laser to Inkjet Total Europe
83. Environmental Importance Total Europe

Note: Product cover images may vary from those shown
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