Business Dynamics in the Middle East and Africa

The Middle East and Africa has potential as a foreign direct investment destination, although it still suffers from a challenging business climate and significant levels of government instability. Although unemployment remains high, improvements are made through focusing on education, and state and private sector initiatives. Promising developments are to be made in the telecoms industry, with the region seeing a strong rise in mobile telephone subscribers and developments of big ICT projects.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The author's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Identify factors driving change now and in the future


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• Take a step back from micro trends


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