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Pregnancy Products Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4774929
  • Report
  • 114 pages
  • Mordor Intelligence
until Dec 31st 2019
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  • Abbott
  • Clarins Group
  • E.T. Browne Drug Co. Inc.
  • Mankind Pharma
  • Nine Naturals, LLC
  • Piramal Enterprises
  • MORE
Market Overview

Pregnancy products are classified as medical products which are meant to manage physical changes in pregnant women during and after pregnancy. The rising disposable incomes, especially in developing countries, and growing awareness regarding pregnancy care products among women, coupled with an increase in literacy rate of women and well-developed distribution channel for pregnancy products are the major factors driving the growth of the pregnancy product market. However, high prices and side effects associated with the products are expected to be a key restraint for the growth of the pregnancy products market.

Scope of the Report

Pregnancy products are dedicated to deal with the physical changes which happen in pregnant women during and after pregnancy. Pregnancy period involves many hormonal changes which affect the skin, physique, hair, and nail, etc. These products are mainly aimed at minimizing the effects of pregnancy on the women’s physique and are gaining popularity across the world.

Key Market Trends

Stretch Mark Minimizer Segment is Expected to Register Robust Growth

Stretch marks are tiny tears and scars in the supporting layers of tissue under the skin. Stretch marks are quite common during and after the pregnancy and occur in 90% of pregnant women. According to an article published in Drug Store News, in 2013, it was noted that the women were significantly self-conscious about the appearance of scars and stretch marks. 33% of women have reported that their self-confidence was adversely affected. Meanwhile, 47% of women have tried to hide such marks. Stretch mark minimizers helps in reducing the appearance of stretch marks resulting from pregnancy by enhancing the production of collagen fibers to boost skin’s elasticity and resistance to prevent stretch marks.

The United States is Expected to Retain Largest Market Share During the Period of Forecast.

North America dominates the pregnancy products market due to high awareness regarding pregnancy product, and growing expenditure on personal care products. Asia-Pacific is anticipated to grow tremendously during the forecast period, owing to factors, such as rise in disposable incomes in developing economies, such as China and India, well-established distribution channel, and growing awareness regarding pregnancy products through strong marketing activities by key players.

Competitive Landscape

The leading players in the market are making significant efforts to create awareness among consumers regarding the advantages, availability, and effectiveness of pregnancy products. Key players in the market include Abbott, Clarins Group, E.T. Browne Drug Co. Inc., Expansxience Laboratories, Inc, Mankind Pharma, Nine Naturals, LLC, Piramal Enterprises, Procter & Gamble, Quidel Corporation, and Noodle & Boo among others.
Note: Product cover images may vary from those shown
2 of 5


  • Abbott
  • Clarins Group
  • E.T. Browne Drug Co. Inc.
  • Mankind Pharma
  • Nine Naturals, LLC
  • Piramal Enterprises
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Disposable Income
4.2.2 Growing Awareness Regarding Pregnancy Care Products
4.3 Market Restraints
4.3.1 Side Effects Associated with Pregnancy Products
4.3.2 Lack of Awareness and Unavailability of Pregnancy Products in Low-income Countries
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5.1 By Product
5.1.1 Stretch Mark Minimizers
5.1.2 Pregnancy Test Kits
5.1.3 Toning And Body Firming Gel
5.1.4 Restructuring Gel
5.1.5 Other Products
5.2 By Distribution Channel
5.2.1 Hospital Pharmacies
5.2.2 Independent Pharmacies and Drug Stores
5.2.3 Online
5.3 Geography
5.3.1 North America US Canada Mexico
5.3.2 Europe Germany UK France Italy Spain Rest of Europe
5.3.3 Asia Pacific China Japan India Australia South Korea Rest of Asia-Pacific
5.3.4 Middle East and Africa GCC South Africa Rest of Middle East and Africa
5.3.5 South America Brazil Argentina Rest of South America

6.1 Company Profiles
6.1.1 Abbott
6.1.2 Clarins Group
6.1.3 E.T. Browne Drug Co. Inc.
6.1.4 Expansxience Laboratories, Inc
6.1.5 Mankind Pharma
6.1.6 Nine Naturals, LLC
6.1.7 Piramal Enterprises
6.1.8 Procter & Gamble
6.1.9 Quidel Corporation

Note: Product cover images may vary from those shown
3 of 5


4 of 5
  • Abbott
  • Clarins Group
  • E.T. Browne Drug Co. Inc.
  • Expansxience Laboratories, Inc
  • Mankind Pharma
  • Nine Naturals, LLC
  • Piramal Enterprises
  • Procter & Gamble
  • Quidel Corporation
Note: Product cover images may vary from those shown
5 of 5