Moving Medical Affairs To The Pharma Forefront

The role of medical affairs in the pharma industry and its associated challenges are the focus of this insightful article from In Vivo. Based upon the outcome of a roundtable discussion among 14 senior medical affairs officials, and supported by additional data gathered by the Boston Consulting Group, including surveys, interviews, and more, this illuminating article explores the essential, but often forgotten, role of medical affairs. Examine the key trends that may likely increase the influence and importance of medical affairs in the coming years.