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Premium Beverage Trends and the Eastern European Millennial Consumer

  • ID: 4778754
  • Report
  • June 2019
  • Region: Europe
  • 22 pages
  • Euromonitor International
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Bottled water in Eastern Europe keeps generating volume sales. However, due to high penetration of private label and sales in bulk, it is also the cheapest product within the soft drinks. To increase value sales over volume, manufacturers need to offer the beverages with additional benefits. Growing GDP and rising net income create a positive environment for sales of the premium drinks in Eastern Europe. Yet, companies need to identify the target consumer (and what they are prepared to pay for).

The Premium Beverage Trends and the Eastern European Millennial Consumer global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Premium Beverage Trends and the Eastern European Millennial Consumer

Introduction
Overview of Soft Drinks in Eastern Europe
Premium Drinks Consumer
Fastest Growing Added-value Categories
Key Takeaways
Note: Product cover images may vary from those shown
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