The report titled 16th Annual U.S. Closed-Loop Prepaid Cards Market Forecasts, 2018–2022 provides an analysis of the growth and development of the prepaid cards industry through 2022. The report examines loads, growth potential, and market dynamics in the United States across all closed-loop prepaid card segments.
The forecast report identifies key segments that will continue to decline over the next few years as well as those that should see growth. However, the economy, politics, and consumer behaviour will all influence which segments grow and which decline.
This report reviews and forecasts load dollar volume for closed-loop segments. This forecast highlights the segments approaching market saturation as well as those that will continue to experience annual growth.
"Prepaid providers should be evaluating their businesses and looking for ways to diversify," commented the author of the report. “Opportunities in the prepaid market shift with economic, political, and regulatory changes. New technologies such as the internet of things, connected car, and use of prepaid for transit and tolls may provide growth markets in the years to come.”
Highlights of the report include:
- Closed-loop prepaid cards are commonly known as gift cards -for gifting and/or self-use/budget control as well as for use as an incentive and rewards cards.
- The fastest-growing closed-loop prepaid card market segments in 2018 were Prepaid Mobile Minutes and Data, Tolls, and Consumer Incentives.
- Load amounts in the Tolls and Transit segment will be influenced by infrastructure spend as well as the cost of fuel (gas, diesel, natural gas).
Business Time and Expense Category
- Closed-Loop Employee and Partner Incentive Cards
- Closed-Loop Consumer Incentive Cards
- Closed-Loop Campus Cards
Digital Content Category
In-Store Gift Card Category
- In-Store Gift Cards
- Store Credits/Returns
- Nutrition Assistance
- Prepaid Mobile Minutes and Data
Figure 1: Taxonomy of Prepaid Cards: 11 Categories, 25 Market Segments
Figure 2: Total Amount Loaded on Closed-Loop Prepaid Cards in the United States, 2012–2022(f)
Figure 3: Employee and Partner Incentive Cards: Market Forecast Through 2022
Figure 4: Consumer Incentive Cards: Market Forecast Through 2022
Figure 5: Campus Cards: Market Forecast Through 2022
Figure 6: Prepaid Cards for Digital Content: Market Forecast Through 2022
Figure 7: In-Store Gift Cards: Market Forecast Through 2022
Figure 8: Store Credits/Returns Cards: Market Forecast Through 2022
Figure 9: Nutrition Assistance Cards: Market Forecast Through 2022
Figure 10: Transit Cards: Market Forecast Through 2022
Figure 11: Tolls Segment: Market Forecast Through 2022
Figure 12: Petroleum Cards: Market Forecast Through 2022
Figure 13: Prepaid Mobile Minutes and Data Segment: Market Forecast Through 2022
Figure 14: Closed-Loop U.S. Prepaid Cards: Market Share of Load by Segment, 2018
Figure 15: Closed-Loop U.S. Prepaid Cards, Market Share of Load by Segment, 2022(f)