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2019 Annual U.S. Debit Market Data Review

  • ID: 4790440
  • Report
  • Region: United States
  • 21 Pages
  • Mercator Advisory Group
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New Trends and Events Influencing the Debit Card Market in the U.S.


  • Bank of America
  • Discover
  • First Data
  • HSBC
  • Mastercard
  • Shazam
  • MORE

Debit cards turned in another year of very solid transaction growth in the U.S., albeit not quite as robust as the previous year, which may be reflective of an underlying weakening of consumer confidence. However, some new trends are likely to have a positive influence on the market, according to this new report.

New research on the U.S. debit cards has been released in the 2019 Annual U.S. Debit Market Data Review. This is the fourth annual review of the market dynamics in the U.S. debit industry, focusing on trends and events impacting the industry.

“This report is the fourth annual debit data review and new trends continue to influence this very mature payments product,” commented Sarah Grotta, author of the report. “The most influential events include the anticipated consolidation of EFT debit networks as their large processor owners propose to merge, the beginning of contactless debit card issuance, the growing influence of debit push payments on network transactions and approaches to battle card-not-present fraud.”

Highlights of the report include:

  • Review of growth in debit card transactions and dollar volume
  • Comparison of debit card growth rate with credit card growth rates
  • Where consumers are using debit cards to make payments
  • How consumers are paying with debit, including the impact of signature-less and PINless transactions at the point of sale
  • The demographics of a debit card user
  • Financial institutions that have announced their intention to issue contactless debit cards
  • The visible impact of debit push payments on network volumes

This report has 21 pages and 15 exhibits.

Note: Product cover images may vary from those shown
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  • Bank of America
  • Discover
  • First Data
  • HSBC
  • Mastercard
  • Shazam
  • MORE

Executive Summary


Debit by the Numbers

  • How Debit Cards Are Being Used
  • Who Uses DebitCurrent Debit Card Trends to Watch

Debit Cards and Card-Not-Present Fraud

  • Digital Payments and Debit
  • Global Debit Network and EFT Debit Network Competition
  • Contactless Cards
  • Debit Push Payments



Figure 1: The number of debit card transactions in the U.S. has been rising steadily for several years
Figure 2: Visa dominates market for global network-branded U.S. debit cards in the U.S.
Figure 3: The dollar volume of debit transactions is growing faster than the number of transactions
Figure 4: Debit card growth rates compared with credit cards rates
Figure 5: The ways consumers use debit have remained consistent but with a few new trends emerging
Figure 6: Although networks have relaxed their verification rules, consumers prefer to use PIN at checkout
Figure 7: Young adults are slightly less likely than others to use traditional debt cards
Figure 8: Lower-income earners are far more likely to use debit than their wealthier counterparts
Figure 9: Card-not-present fraud on debit card continues to grow
Figure 10: Fewer debit card users say their card was lost, stolen, or compromised than did in previous years
Figure 11: Consumers’ preference for credit cards vs. debit cards for online retail purchases continues to grow
Figure 12: Security concerns continue to be a deterrent to consumers’ use of debit online
Figure 13: EFT network consolidation could create new opportunities
Figure 14: Announced contactless issuance by top 10 U.S. banks.
Figure 15: Debit push payments are beginning to have an impact on debit volumes

Note: Product cover images may vary from those shown
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  • Bank of America
  • BB&T
  • Chase Bank
  • Discover
  • EMVCo
  • First Data
  • Fifth Third Bank
  • FIS
  • Fiserv
  • HSBC
  • Key Bank
  • M&T Bank
  • Mastercard
  • PayPal
  • Santander
  • Shazam
  • Square
  • Starbucks
  • TD Bank
  • Visa
  • Wells Fargo Bank
  • Worldpay
Note: Product cover images may vary from those shown