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What Asia Can Teach the Rest of the World About Digitally Inspired Commerce

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  • 42 Pages
  • July 2019
  • Region: Asia Pacific, Global
  • Euromonitor International
  • ID: 4790718
No region illustrates the emergence of the digital consumer better than Asia Pacific. The expansion of connectivity has rewired life for the region’s newly connected consumers, with these consumers embracing the ubiquity of the device more so than others for all types of activities, including commerce. Given how consumers in Asia Pacific have embraced technology in commerce activities, this region is in many ways giving the world a preview of next-generation commerce.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The author's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

What Asia Can Teach the Rest of the World About Digitally Inspired Commerce

Why Asia is a Region to Watch
The Defining Characteristics of Asia
What Digital has Meant for Asian Life
Three Ways Asia is Shaping Digital Commerce
Prospects for Asia in the Years Ahead