Digital Commerce in Eastern Europe

Eastern Europe was the second fastest growing region for digital commerce over 2013-2018. While cash usage remains high and infrastructure is underdeveloped, the region benefits from positive economic trends, government support and digital innovations. Retailing leads digital commerce, while transport and lodging have strong potential. Biometrics and voice commerce will be key trends, while an ageing population and the convenience and security of payments will be the main challenges to address.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The author's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Identify factors driving change now and in the future


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• Take a step back from micro trends


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