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Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot

  • ID: 4791125
  • Report
  • June 2019
  • Region: Global
  • 15 pages
  • GlobalData
1h Free Analyst Time

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Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot

Summary

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a duo pot, and considers how the format could cross over into other categories.

"Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK, Finland, France, Germany, Spain, Sweden, and the US by Dr. Pawpaw for its two-in-one lip sugar scrub and original balm, and to consider how it could potentially inspire cross-category innovation.

Scope
  • Discusses the key features and packaging benefits of the stackable duo pot used for a lip scrub and balm.
  • Examines how this pack format taps into consumer trends within the publisher's TrendSights framework.
  • Explores how this convenient pack format could be applied to other product categories.
Reasons to buy
  • Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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Executive summary
What is Seize+Adapt?
The packaging innovation - convenience
How does the innovation align to TrendSights?
Wider opportunities for a stackable duo pot
Appendix
Note: Product cover images may vary from those shown
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  • Dr. Pawpaw Ltd
Note: Product cover images may vary from those shown
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