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Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028

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    Report

  • 208 Pages
  • July 2023
  • Region: Global
  • Markets and Markets
  • ID: 4791543
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Inclination of Children Toward More Interactive and Self-Engaging Toys is to Drive the Market

The connected toys market size is projected to grow from USD 9.3 billion in 2023 to USD 24.1 billion by 2028, at a CAGR of 20.7% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. The growing middle class, rising disposable incomes, a decrease in the number of children per family, and increased interest in premium toys with high quality. Also, the need to enhance children’s skills is one of the key factors driving demand for connected toys and children’s products. Connected toys provide interactive and engaging play experiences that stimulate a child's imagination, creativity, and cognitive development. It also often involves activities that develop fine motor skills, spatial awareness, and hand-eye coordination.

By technology, the Wi-Fi segment to account for a larger market size during the forecast period.

The Wi-Fi segment in the connected toys market is driven by enhanced connectivity, access to cloud-based content, remote control, and monitoring, social play capabilities, firmware updates, data collection for personalization, easy setup and integration, seamless user experience, and future-proofing capabilities. Wi-Fi connectivity empowers connected toys with advanced features, personalized experiences, and seamless interactions, contributing to the increasing popularity and adoption of Wi-Fi-enabled connected toys among children and parents alike.

By application, the Entertainment segment is to grow at the highest CAGR during the forecast period.

Connected toys find application in entertainment through interactive storytelling, virtual playgrounds, gaming experiences, music and dance, character interaction, collectible games, multiplayer play, creative expression, entertaining learning, and role-playing. The segment will drive the integration of AR and VR technologies, the appeal of licensed characters and brands, gamification elements, and a diverse app ecosystem.

Asia Pacific to register the highest growth rate during the forecast period.

Based on region Asia Pacific is expected to register the highest CAGR during the forecast period. The connected toys market in the Asia Pacific region is driven by factors such as rapid urbanization and rising disposable income, a growing tech-savvy population, improving digital infrastructure, the emphasis on education, expanding middle-class demographics, the popularity of licensed characters, parental convenience, and safety concerns, government support, rising awareness of child development, and competitive innovation.

Breakdown of primaries

The study contains various industry experts' insights, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

  • By Company Type: Tier 1 - 18%, Tier 2 - 9%, and Tier 3 - 73%
  • By Designation: C-level - 9%, D-level - 18%, and Others - 73%
  • By Region: North America - 55%, Europe - 9%, Asia Pacific - 36%

The major players covered in the Connected Toys report Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), and PlayShifu (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and enhancements, and acquisitions to expand their footprint in Connected Toys.

Research Coverage

The market study covers the Connected Toys market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Reasons to Buy the Report

The report would help the market leaders and new entrants in the following ways:

  • It comprehensively segments the connected toys market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
  • It would help stakeholders understand the market’s pulse and provide information on the key market drivers, restraints, challenges, and opportunities.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions. 

The report provides insights on the following pointers: 

  • Analysis of key drivers (Shift toward two-working-parent households giving rise to the need for monitoring and tracking toy devices, Inclination of children toward more interactive and self-engaging toys, Connected toys raising the issue for privacy concerns, restraints (connected toys raising the issue for privacy concerns) opportunities (increasing awareness of internet and technology, R&D spending on robots and toys) challenges (negative effects on children's cognitive development) influencing the growth of the connected toys.
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in connected toys.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the connected toys market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the connected toys market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), PlayShifu (India)

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
Figure 1 Connected Toys Market Segmentation
1.3.2 Geographic Scope
Figure 2 Market: Geographic Scope
1.3.3 Inclusions and Exclusions
1.3.4 Years Considered
1.4 Currency Considered
Table 1 USD Exchange Rates, 2020-2022
1.5 Limitations
1.6 Summary of Changes
1.7 Stakeholders
1.8 Recession Impact

2 Research Methodology
2.1 Research Data
Figure 3 Connected Toys Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews with Experts
2.1.2.2 List of Key Primary Interview Participants
2.1.2.3 Breakdown of Primary Interviews
2.1.2.4 Primary Sources
2.1.2.5 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
Figure 4 Bottom-Up Approach
Figure 5 Market Size Estimation Methodology, Bottom-Up Approach (Supply-Side): Collective Revenue from Connected Toys Market
2.2.2 Top-Down Approach
Figure 6 Top-Down Approach
2.2.3 Market Estimation: Demand-Side Analysis
Figure 7 Market Size Estimation Methodology: Demand-Side Analysis
2.2.4 Market Estimation: Supply-Side Analysis
Figure 8 Market Size Estimation Methodology: Supply-Side Analysis
2.3 Market Breakdown and Data Triangulation
Figure 9 Data Triangulation
2.4 Research Assumptions
2.4.1 Factor Assessment
Table 2 Factor Assessment: Market

3 Executive Summary
Figure 10 Connected Toys Market, 2023-2028 (USD Million)
Figure 11 Market, by Interfacing Device, 2023 Vs. 2028 (USD Million)
Figure 12 Market, by Application, 2023 Vs. 2028 (USD Million)
Figure 13 Market, by Age Group, 2023 Vs. 2028 (USD Million)
Figure 14 Market, by Distribution Channel, 2023 Vs. 2028 (USD Million)
Figure 15 Market, by Technology, 2023 Vs. 2028 (USD Million)
Figure 16 Market, by Region, 2023 Vs. 2028 (USD Million)

4 Premium Insights
4.1 Market Overview
Figure 17 Interactive Devices to Drive Market Growth
4.2 North America: Market, by Application and Technology (2023)
Figure 18 North America: Education and Wi-Fi Segment to Account for Largest Market Size in 2023
4.3 Asia-Pacific: Market, by Application and Technology (2023)
Figure 19 Asia-Pacific: Education and Wi-Fi Segment to Account for Largest Market Size in 2023
4.4 Europe: Market, by Application and Technology (2023)
Figure 20 Europe: Education and Wi-Fi Segment to Account for Largest Market Size in 2023
4.5 Geographical Snapshot of Market
Figure 21 Asia-Pacific Expected to Achieve Fastest Growth During Forecast Period

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 22 Drivers, Restraints, Opportunities, and Challenges: Market
5.2.1 Drivers
5.2.1.1 Rise in Double-Income Households' Need for Monitoring and Tracking Toy Devices
5.2.1.2 Inclination of Children Toward More Interactive and Self-Engaging Toys
5.2.2 Restraints
5.2.2.1 Connected Toys Raising Issue for Privacy Concerns
5.2.3 Opportunities
5.2.3.1 Increasing Awareness of the Internet and Technology
5.2.3.2 Increasing R&D Spending on Robots and Toys
5.2.4 Challenges
5.2.4.1 Negative Effects on Children's Cognitive Development
5.2.4.2 Heightened Risks with Constant Connectivity
5.3 Market: Supply Chain Analysis
Figure 23 Market: Supply Chain
5.4 Ecosystem
Figure 24 Market: Ecosystem
Table 3 Connected Toys Market: Ecosystem
5.5 Pricing Model of Market Players
Table 4 Pricing Models and Indicative Price Points, 2021-2022
5.6 Technology Analysis
5.6.1 Introduction
5.6.2 Artificial Intelligence and Machine Learning
5.6.3 Augmented/Virtual Reality
5.7 Case Study Analysis
5.7.1 Case Study 1: Sphero Robots Created Enhanced Experience in Learning Computer Science
5.7.2 Case Study 2: Ntuc Lhub Trained Their Learners with Ubtech's K12 Model
5.7.3 Case Study 3: Induced Problem-Solving Abilities in Children with Sphero's Littlebits
5.8 Patent Analysis
5.8.1 Methodology
5.8.2 Document Types of Patents
Table 5 Patents Filed, 2019-2022
5.8.3 Innovation and Patent Applications
Figure 25 Total Number of Patents Granted in 2019-2022
5.8.3.1 Top Applicants
Figure 26 Top Ten Companies with Highest Number of Patent Applications, 2019-2022
Table 6 US: Top Ten Patent Owners in Market, 2019-2022
Table 7 List of Patents in Market, 2020-2022
5.9 Revenue Shift in Market
Figure 27 Revenue Impact on Market
5.10 Porter's Five Forces Analysis
Table 8 Connected Toys Market: Porter's Five Forces Model
5.10.1 Threat of New Entrants
5.10.2 Threat of Substitutes
5.10.3 Bargaining Power of Buyers
5.10.4 Bargaining Power of Suppliers
5.10.5 Intensity of Competitive Rivalry
5.11 Regulatory Landscape
5.11.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 9 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Middle East & Africa: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Latin America: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.11.1.1 North America
5.11.1.1.1 US
5.11.1.1.2 Canada
5.11.1.2 Europe
5.11.1.3 Asia-Pacific
5.11.1.3.1 China
5.11.1.3.2 India
5.11.1.3.3 Australia
5.11.1.3.4 Japan
5.11.1.4 Middle East & Africa
5.11.1.4.1 Middle East
5.11.1.4.2 South Africa
5.11.1.5 Latin America
5.11.1.5.1 Brazil
5.11.1.5.2 Mexico
5.12 Key Stakeholders & Buying Criteria
5.12.1 Key Stakeholders in Buying Process
Figure 28 Influence of Stakeholders on Buying Process
Table 14 Influence of Stakeholders on Buying Process
5.12.2 Buying Criteria
Figure 29 Key Buying Criteria
Table 15 Key Buying Criteria of Top Three Verticals
5.13 Key Conferences & Events in 2023
Table 16 Market: Detailed List of Conferences & Events

6 Connected Toys Market, by Application
6.1 Introduction
6.1.1 Application: Market Drivers
Figure 30 Entertainment Segment to Grow at Highest CAGR During Forecast Period
Table 17 Market, by Application, 2018-2022 (USD Million)
Table 18 Market, by Application, 2023-2028 (USD Million)
6.2 Education
6.2.1 Generating Interest to Make Learning Fun and Interactive
Table 19 Education: Market, by Region, 2018-2022 (USD Million)
Table 20 Education: Market, by Region, 2023-2028 (USD Million)
6.3 Entertainment
6.3.1 Connected Toys to Help Discover Interest with Reduced Screen Time
Table 21 Entertainment: Market, by Region, 2018-2022 (USD Million)
Table 22 Entertainment: Market, by Region, 2023-2028 (USD Million)
6.4 Other Applications
Table 23 Other Applications: Market, by Region, 2018-2022 (USD Million)
Table 24 Other Applications: Market, by Region, 2023-2028 (USD Million)

7 Connected Toys Market, by Age Group
7.1 Introduction
7.1.1 Age Group: Market Drivers
Figure 31 9-12 Years Segment to Grow at Highest CAGR During Forecast Period
Table 25 Market, by Age Group, 2018-2022 (USD Million)
Table 26 Market, by Component, 2023-2028 (USD Million)
7.2 1-5 Years
7.2.1 Need to Enhance the Curiosity of Kids to Learn, Explore, and Discover New Toys
Table 27 1-5: Market, by Region, 2018-2022 (USD Million)
Table 28 1-5: Market, by Region, 2023-2028 (USD Million)
7.3 6-8 Years
7.3.1 Need to Enhance Creativity and Coding Skills Among 6-8-Year-Olds
Table 29 6-8: Connected Toys Market, by Region, 2018-2022 (USD Million)
Table 30 6-8: Market, by Region, 2023-2028 (USD Million)
7.4 9-12 Years
7.4.1 Need to Encourage and Hone Creative Thinking Among 9-12-Year-Olds
Table 31 9-12: Market, by Region, 2018-2022 (USD Million)
Table 32 9-12: Market, by Region, 2023-2028 (USD Million)
7.5 Teenagers
7.5.1 Need to Encourage Teamwork and Develop Problem-Solving Skills Among Teenagers
Table 33 Teenagers: Market, by Region, 2018-2022 (USD Million)
Table 34 Teenagers: Market, by Region, 2023-2028 (USD Million)

8 Connected Toys Market, by Interfacing Device
8.1 Introduction
8.1.1 Interfacing Device: Market Drivers
Figure 32 Smartphone/Tablet Segment to Grow at Highest CAGR During Forecast Period
Table 35 Market, by Interacting Device, 2018-2022 (USD Million)
Table 36 Market, by Interacting Device, 2023-2028 (USD Million)
8.2 Smartphone/Tablet
8.2.1 Need for Enhanced Network Infrastructure and Sensor-Based Technologies in Smartphone/Tablet to Drive Growth of Connected Toys
Table 37 Smartphone/Tablet: Market, by Region, 2018-2022 (USD Million)
Table 38 Smartphone/Tablet: Market, by Region, 2023-2028 (USD Million)
8.3 Pc/Laptop
8.3.1 Need to Enhance Daily Learning Exercises for Kids
Table 39 Pc/Laptop: Market, by Region, 2018-2022 (USD Million)
Table 40 Pc/Laptop: Market, by Region, 2023-2028 (USD Million)

9 Connected Toys Market, by Distribution Channel
9.1 Introduction
9.1.1 Distribution Channel: Market Drivers
Figure 33 Online Segment to Grow at Highest CAGR During Forecast Period
Table 41 Market, by Distribution Channel, 2018-2022 (USD Million)
Table 42 Market, by Distribution Channel, 2023-2028 (USD Million)
9.2 Online
9.2.1 Online Distribution to Create Faster Response to Buyers/Market Demands
Table 43 Online: Market, by Region, 2018-2022 (USD Million)
Table 44 Online: Market, by Region, 2023-2028 (USD Million)
9.3 Offline
9.3.1 Offline Departmental Distribution to Contribute to Huge Profits
Table 45 Offline: Market, by Region, 2018-2022 (USD Million)
Table 46 Offline: Market, by Region, 2023-2028 (USD Million)

10 Connected Toys Market, by Technology
10.1 Introduction
10.1.1 Technology: Market Drivers
Figure 34 Other Technologies Segment to Grow at Highest CAGR During Forecast Period
Table 47 Market, by Technology, 2018-2022 (USD Million)
Table 48 Market, by Technology, 2023-2028 (USD Million)
10.2 Wi-Fi
10.2.1 Need to Facilitate Communication Among Parents, Children, and Teachers
Table 49 Wi-Fi: Market, by Region, 2018-2022 (USD Million)
Table 50 Wi-Fi: Market, by Region, 2023-2028 (USD Million)
10.3 Bluetooth
10.3.1 Bluetooth-Enabled Toys to Monitor and Control Children's Activities
Table 51 Bluetooth: Market, by Region, 2018-2022 (USD Million)
Table 52 Bluetooth: Market, by Region, 2023-2028 (USD Million)
10.4 Other Technologies
Table 53 Other Technologies: Market, by Region, 2018-2022 (USD Million)
Table 54 Other Technologies: Market, by Region, 2023-2028 (USD Million)

11 Connected Toys Market, by Region
11.1 Introduction
Figure 35 Market: Regional Snapshot (2023)
Figure 36 Market, by Region, 2023 Vs. 2028 (USD Million)
Table 55 Market, by Region, 2018-2022 (USD Million)
Table 56 Market, by Region, 2023-2028 (USD Million)
11.2 North America
Figure 37 North America: Market Snapshot
Table 57 North America: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 58 North America: Market, by Application, 2023-2028 (USD Million)
Table 59 North America: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 60 North America: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 61 North America: Market, by Age Group, 2018-2022 (USD Million)
Table 62 North America: Market, by Age Group, 2023-2028 (USD Million)
Table 63 North America: Market, by Technology, 2018-2022 (USD Million)
Table 64 North America: Market, by Technology, 2023-2028 (USD Million)
Table 65 North America: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 66 North America: Market, by Distribution Channel, 2023-2028 (USD Million)
Table 67 North America: Market, by Country, 2018-2022 (USD Million)
Table 68 North America: Market, by Country, 2023-2028 (USD Million)
11.2.1 US
11.2.1.1 Significant Growth of Smart Homes in the Us to Drive Market
11.2.2 Canada
11.2.2.1 Improving Kids’ Learning Activities at Home to Drive Demand for Connected Toys
Table 69 Canada: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 70 Canada: Market, by Application, 2023-2028 (USD Million)
Table 71 Canada: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 72 Canada: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 73 Canada: Market, by Age Group, 2018-2022 (USD Million)
Table 74 Canada: Market, by Age Group, 2023-2028 (USD Million)
Table 75 Canada: Market, by Technology, 2018-2022 (USD Million)
Table 76 Canada: Market, by Technology, 2023-2028 (USD Million)
Table 77 Canada: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 78 Canada: Market, by Distribution Channel, 2023-2028 (USD Million)
11.3 Europe
Table 79 Europe: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 80 Europe: Market, by Application, 2023-2028 (USD Million)
Table 81 Europe: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 82 Europe: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 83 Europe: Market, by Age Group, 2018-2022 (USD Million)
Table 84 Europe: Market, by Age Group, 2023-2028 (USD Million)
Table 85 Europe: Market, by Technology, 2018-2022 (USD Million)
Table 86 Europe: Market, by Technology, 2023-2028 (USD Million)
Table 87 Europe: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 88 Europe: Market, by Distribution Channel, 2023-2028 (USD Million)
Table 89 Europe: Market, by Country, 2018-2022 (USD Million)
Table 90 Europe: Market, by Country, 2023-2028 (USD Million)
11.3.1 UK
11.3.1.1 Launch of Significant Frameworks for Development of Connected Toys and Adoption of Emerging Technologies in the UK to Propel Market
Table 91 UK: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 92 UK: Market, by Application, 2023-2028 (USD Million)
Table 93 UK: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 94 UK: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 95 UK: Market, by Age Group, 2018-2022 (USD Million)
Table 96 UK: Market, by Age Group, 2023-2028 (USD Million)
Table 97 UK: Market, by Technology, 2018-2022 (USD Million)
Table 98 UK: Market, by Technology, 2023-2028 (USD Million)
Table 99 UK: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 100 UK: Market, by Distribution Channel, 2023-2028 (USD Million)
11.3.2 Germany
11.3.2.1 Need to Accelerate Smart Learning at Home to Drive Demand for Connected Toys
11.3.3 France
11.3.3.1 Rising Need to Develop Secure Learning Products for Kids at Home to Drive Market
11.3.4 Rest of Europe
11.4 Asia-Pacific
Table 101 Asia-Pacific: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 102 Asia-Pacific: Market, by Application, 2023-2028 (USD Million)
Table 103 Asia-Pacific: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 104 Asia-Pacific: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 105 Asia-Pacific: Market, by Age Group, 2018-2022 (USD Million)
Table 106 Asia-Pacific: Market, by Age Group, 2023-2028 (USD Million)
Table 107 Asia-Pacific: Market, by Technology, 2018-2022 (USD Million)
Table 108 Asia-Pacific: Market, by Technology, 2023-2028 (USD Million)
Table 109 Asia-Pacific: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 110 Asia-Pacific: Market, by Distribution Channel, 2023-2028 (USD Million)
Table 111 Asia-Pacific: Market, by Country, 2018-2022 (USD Million)
Table 112 Asia-Pacific: Market, by Country, 2023-2028 (USD Million)
11.4.1 China
11.4.1.1 Rising Adoption of Internet-Connected Toys in China to Drive Market
11.4.2 India
11.4.2.1 Increasing Investments to Accelerate Technological Deployment in India to Drive Demand for Connected Toys
Table 113 India: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 114 India: Market, by Application, 2023-2028 (USD Million)
Table 115 India: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 116 India: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 117 India: Market, by Age Group, 2018-2022 (USD Million)
Table 118 India: Market, by Age Group, 2023-2028 (USD Million)
Table 119 India: Market, by Technology, 2018-2022 (USD Million)
Table 120 India: Market, by Technology, 2023-2028 (USD Million)
Table 121 India: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 122 India: Market, by Distribution Channel, 2023-2028 (USD Million)
11.4.3 Japan
11.4.3.1 Compulsory Coding in Primary Schools to Drive Market
11.4.4 Rest of Asia-Pacific
11.5 Middle East & Africa
Table 123 Middle East & Africa: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 124 Middle East & Africa: Market, by Application, 2023-2028 (USD Million)
Table 125 Middle East & Africa: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 126 Middle East & Africa: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 127 Middle East & Africa: Market, by Age Group, 2018-2022 (USD Million)
Table 128 Middle East & Africa: Market, by Age Group, 2023-2028 (USD Million)
Table 129 Middle East & Africa: Market, by Technology, 2018-2022 (USD Million)
Table 130 Middle East & Africa: Market, by Technology, 2023-2028 (USD Million)
Table 131 Middle East & Africa: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 132 Middle East & Africa: Market, by Distribution Channel, 2023-2028 (USD Million)
Table 133 Middle East & Africa: Market, by Country, 2018-2022 (USD Million)
Table 134 Middle East & Africa: Market, by Country, 2023-2028 (USD Million)
11.5.1 Middle East
11.5.1.1 Increasing Investment in Technology to Achieve Digital Vision 2030 to Drive Demand for Connected Toys
Table 135 Middle East: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 136 Middle East: Market, by Application, 2023-2028 (USD Million)
Table 137 Middle East: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 138 Middle East: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 139 Middle East: Market, by Age Group, 2018-2022 (USD Million)
Table 140 Middle East: Market, by Age Group, 2023-2028 (USD Million)
Table 141 Middle East: Market, by Technology, 2018-2022 (USD Million)
Table 142 Middle East: Market, by Technology, 2023-2028 (USD Million)
Table 143 Middle East: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 144 Middle East: Market, by Distribution Channel, 2023-2028 (USD Million)
11.5.2 Africa
11.5.2.1 Increasing Demand for Digitalized Products in Education Industry to Drive Market
11.5.3 Rest of Middle East & Africa
11.6 Latin America
Table 145 Latin America: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 146 Latin America: Market, by Application, 2023-2028 (USD Million)
Table 147 Latin America: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 148 Latin America: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 149 Latin America: Market, by Age Group, 2018-2022 (USD Million)
Table 150 Latin America: Market, by Age Group, 2023-2028 (USD Million)
Table 151 Latin America: Market, by Technology, 2018-2022 (USD Million)
Table 152 Latin America: Market, by Technology, 2023-2028 (USD Million)
Table 153 Latin America: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 154 Latin America: Market, by Distribution Channel, 2023-2028 (USD Million)
Table 155 Latin America: Market, by Country, 2018-2022 (USD Million)
Table 156 Latin America: Market, by Country, 2023-2028 (USD Million)
11.6.1 Brazil
11.6.1.1 Rising Need to Strengthen Education System in Brazil to Drive Market
Table 157 Brazil: Connected Toys Market, by Application, 2018-2022 (USD Million)
Table 158 Brazil: Market, by Application, 2023-2028 (USD Million)
Table 159 Brazil: Market, by Interfacing Device, 2018-2022 (USD Million)
Table 160 Brazil: Market, by Interfacing Device, 2023-2028 (USD Million)
Table 161 Brazil: Market, by Age Group, 2018-2022 (USD Million)
Table 162 Brazil: Market, by Age Group, 2023-2028 (USD Million)
Table 163 Brazil: Market, by Technology, 2018-2022 (USD Million)
Table 164 Brazil: Market, by Technology, 2023-2028 (USD Million)
Table 165 Brazil: Market, by Distribution Channel, 2018-2022 (USD Million)
Table 166 Brazil: Market, by Distribution Channel, 2023-2028 (USD Million)
11.6.2 Mexico
11.6.2.1 Increasing Number of Internet Users in Mexico to Drive Demand for Connected Toys
11.6.3 Rest of Latin America

12 Competitive Landscape
12.1 Overview
12.2 Strategies Adopted by Key Players
Table 167 Overview of Strategies Adopted by Key Players in the Market
12.3 Market Share Analysis of Top Players
Table 168 Market: Degree of Competition
12.4 Historical Revenue Analysis
Figure 38 Historical Three-Year Revenue Analysis of Leading Players, 2020-2021 (USD Million)
12.5 Competitive Benchmarking
Table 169 Product Footprint Weightage
Table 170 Connected Toys Market: Competitive Benchmarking of Key Players
Table 171 Market: Detailed List of Key Startup/SMEs
Table 172 Market: Competitive Benchmarking of Key Startup/SMEs
Table 173 Market: Competitive Benchmarking of Key Startup/SMEs, by Region
Table 174 Market: Competitive Benchmarking of Major Players
12.6 Market Ranking of Key Players in Market, 2023
Figure 39 Market Ranking of Key Players, 2023
12.7 Company Evaluation Matrix, 2022
12.7.1 Stars
12.7.2 Emerging Leaders
12.7.3 Pervasive Players
12.7.4 Participants
Figure 40 Market (Global), Company Evaluation Matrix, 2023
12.8 Company Evaluation Matrix for Startups/SMEs, 2022
12.8.1 Progressive Companies
12.8.2 Responsive Companies
12.8.3 Dynamic Companies
12.8.4 Starting Blocks
Figure 41 Connected Toys Market (Startups): Company Evaluation Matrix, 2023
12.9 Competitive Scenario
12.9.1 Product Launches
Table 175 Product Launches, January 2019-July 2023
12.9.2 Deals
Table 176 Deals, January 2019-July 2023

13 Company Profiles
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View)*
13.1 Major Players
13.1.1 Mattel
Table 177 Mattel: Business Overview
Figure 42 Mattel: Company Snapshot
Table 178 Mattel: Products/Solutions/Services Offered
Table 179 Mattel: Product Launches/Enhancements
Table 180 Mattel: Deals
13.1.2 Hasbro
Table 181 Hasbro: Business Overview
Figure 43 Hasbro: Company Snapshot
Table 182 Hasbro: Products/Solutions/Services Offered
Table 183 Hasbro: Product Launches/Enhancements
Table 184 Hasbro: Deals
13.1.3 Lego
Table 185 Lego: Business Overview
Figure 44 Lego: Company Snapshot
Table 186 Lego: Products/Solutions/Services Offered
Table 187 Lego: Product Launches/Enhancements
Table 188 Lego: Deals
13.1.4 Sony
Table 189 Sony: Business Overview
Figure 45 Sony: Company Snapshot
Table 190 Sony: Products/Solutions/Services Offered
Table 191 Sony: Product Launches/Enhancements
Table 192 Sony: Deals
13.1.5 Vtech
Table 193 Vtech: Business Overview
Figure 46 Vtech: Company Snapshot
Table 194 Vtech: Products/Solutions/Services Offered
Table 195 Vtech: Product Launches/Enhancements
Table 196 Vtech: Deals
13.1.6 Ubtech
Table 197 Ubtech: Business Overview
Table 198 Ubtech: Products/Solutions/Services Offered
13.1.7 Dji
Table 199 Dji: Business Overview
Table 200 Dji: Products/Solutions/Services Offered
Table 201 Dji: Product Launches/Enhancements
Table 202 Dji: Deals
13.1.8 Irobot
Table 203 Irobot: Business Overview
Figure 47 Irobot: Company Snapshot
Table 204 Irobot: Products/Solutions/Services Offered
Table 205 Irobot: Product Launches/Enhancements
Table 206 Irobot: Deals
13.2 Startup/Sme Players
13.2.1 Sphero
Table 207 Sphero: Business Overview
Table 208 Sphero: Products/Solutions/Services Offered
Table 209 Sphero: Product Launches/Enhancements
Table 210 Sphero: Deals
13.2.2 Digital Dream Labs
13.2.3 Pillar
13.2.4 Wonder Workshop
13.2.5 Tosy
13.2.6 Workinman Interactive
13.2.7 Wowwee
13.2.8 Keyi Tech
13.2.9 Miko
13.2.10 Makeblock
13.2.11 Smart Teddy
13.2.12 Intelino
13.2.13 Fischertechnik
13.2.14 Potensic
13.2.15 Mainbot
13.2.16 Ryobi
13.2.17 Playshifu

*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and Analyst's View Might Not be Captured in the Case of Unlisted Companies.

14 Adjacent/Related Markets
14.1 Smart Learning Market
14.1.1 Market Overview
14.1.2 Smart Learning Market, by Component
Table 211 Smart Learning Market, by Component, 2017-2020 (USD Million)
Table 212 Smart Learning Market, by Component, 2021-2026 (USD Million)
14.1.3 Hardware
Table 213 Smart Learning Market, by Hardware, 2017-2020 (USD Million)
Table 214 Smart Learning Market, by Hardware, 2021-2026 (USD Million)
14.1.4 Software
Table 215 Smart Learning Market, by Software, 2017-2020 (USD Million)
Table 216 Smart Learning Market, by Software, 2021-2026 (USD Million)
14.1.5 Smart Learning Market, by Service
Table 217 Smart Learning Market, by Service, 2017-2020 (USD Million)
Table 218 Smart Learning Market, by Service, 2021-2026 (USD Million)
14.1.6 Smart Learning Market, by Learning Type
14.1.6.1 Introduction
Table 219 Smart Learning Market, by Learning Type, 2017-2020 (USD Million)
Table 220 Smart Learning Market, by Learning Type, 2021-2026 (USD Million)
14.1.7 Smart Learning Market, by End-user
14.1.7.1 Introduction
Table 221 Smart Learning Market, by End-user, 2017-2020 (USD Million)
Table 222 Smart Learning Market, by End-user, 2021-2026 (USD Million)
14.1.8 Smart Learning Market, by Region
14.1.8.1 Introduction
Table 223 Smart Learning Market, by Region, 2017-2020 (USD Million)
Table 224 Smart Learning Market, by Region, 2021-2026 (USD Million)

15 Appendix
15.1 Discussion Guide
15.2 Knowledgestore: Subscription Portal
15.3 Customization Options

Executive Summary

Companies Mentioned

  • Digital Dream Labs
  • DJI
  • Fischertechnik
  • Hasbro
  • Intelino
  • Irobot
  • Keyi Tech
  • Lego
  • Mainbot
  • Makeblock
  • Mattel
  • Miko
  • Pillar
  • Playshifu
  • Potensic
  • Ryobi
  • Smart Teddy
  • Sony
  • Sphero
  • Tosy
  • Ubtech
  • Vtech
  • Wonder Workshop
  • Workinman Interactive
  • Wowwee

Methodology

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Table Information

Report AttributeDetails
No. of Pages208
PublishedJuly 2023
Forecast Period2023 - 2028
Estimated Market Value ( USD ) in 2023 $ 9.3 Billion
Forecasted Market Value ( USD ) by 2028 $ 24.1 Billion
Compound Annual Growth Rate20.7%
Regions CoveredGlobal
No. of Companies Mentioned25

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