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Global Smart TV Market 2019-2023 - Product Image

Global Smart TV Market 2019-2023

  • ID: 4792936
  • Report
  • Region: Global
  • 120 pages
  • TechNavio
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FEATURED COMPANIES

  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Sony Corp.
  • VIZIO Inc.
  • MORE
Global Smart TV Market: About this market

Smart TV refer to digital TVs with advanced functionalities, such as internet connectivity and storage capacity. This smart TV market analysis considers sales from distribution channels including offline and online. Our analysis also considers the sales of smart TV in APAC, Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing investments in traditional commerce resulting from globalization will play a significant role in the offline segment to maintain its market position. Also, our global smart TV market report looks at factors such as technological advances in TV resolution, rising popularity of OTT content in smart TVs, and growing prominence of online sales. However, security and piracy concerns related to smart TVs, compliance costs related to adoption of GDPR in Europe, and threat from alternate products may hamper the growth of the smart TV industry over the forecast period.

Global Smart TV market: Overview

Technological advances in TV resolution

Cable platforms and streaming service providers are broadcasting high resolution content, which is creating growth opportunities for TV manufacturers to develop application loaded and high-resolution smart TVs. The rise in innovations in smart TV software and display resolutions will lead to the expansion of the global smart TV market at a CAGR of over 21% during the forecast period.

Growing influence of digital media on smart TV advertising and marketing

Smart TV manufacturers are increasingly using digital media to market their products as it provides them a deep data insight. This helps vendors to improve the overall consumer viewing experience and expand their customer base. The growing use of digital tools is expected to have a positive impact on the overall market growth.

Competitive Landscape

With the presence of several major players, the global smart TV market is fragmented. This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV manufacturers, that include Koninklijke Philips NV, LG Electronics Inc., Samsung Electronics Co. Ltd., Sony Corp., and VIZIO Inc.

Also, the smart TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Sony Corp.
  • VIZIO Inc.
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT
  • Preface
  • Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 04: MARKET SIZING
  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE
  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity
PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 11: MARKET TRENDS
  • Growing influence of digital media on smart TV advertising and marketing
  • Rising demand for smart TVs in emerging countries
  • Increasing content partnerships to enhance viewer experience
PART 12: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
  • Competitive scenario
PART 13: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • VIZIO Inc.
PART 14: APPENDIX
  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors
List of Exhibits:
Exhibit 01: Global consumer electronics market
Exhibit 02: Segments of global consumer electronics market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2018
Exhibit 07: Global market: Size and forecast 2018-2023 (million units)
Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 09: Size and forecast 2018-2023 ($ billions)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: Distribution channel - Market share 2018-2023 (%)
Exhibit 19: Comparison by distribution channel
Exhibit 20: Offline - Market size and forecast 2018-2023 (million units)
Exhibit 21: Offline - Year-over-year growth 2019-2023 (%)
Exhibit 22: Online - Market size and forecast 2018-2023 (million units)
Exhibit 23: Online - Year-over-year growth 2019-2023 (%)
Exhibit 24: Market opportunity by distribution channel
Exhibit 25: Customer landscape
Exhibit 26: Market share by geography 2018-2023 (%)
Exhibit 27: Geographic comparison
Exhibit 28: APAC - Market size and forecast 2018-2023 (million units)
Exhibit 29: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 30: Europe - Market size and forecast 2018-2023 (million units)
Exhibit 31: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 32: North America - Market size and forecast 2018-2023 (million units)
Exhibit 33: North America - Year-over-year growth 2019-2023 (%)
Exhibit 34: South America - Market size and forecast 2018-2023 (million units)
Exhibit 35: South America - Year-over-year growth 2019-2023 (%)
Exhibit 36: MEA - Market size and forecast 2018-2023 (million units)
Exhibit 37: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 38: Key leading countries
Exhibit 39: Market opportunity
Exhibit 40: Impact of drivers and challenges
Exhibit 41: Vendor landscape
Exhibit 42: Landscape disruption
Exhibit 43: Vendors covered
Exhibit 44: Vendor classification
Exhibit 45: Market positioning of vendors
Exhibit 46: Koninklijke Philips NV - Vendor overview
Exhibit 47: Koninklijke Philips NV - Business segments
Exhibit 48: Koninklijke Philips NV - Organizational developments
Exhibit 49: Koninklijke Philips NV - Geographic focus
Exhibit 50: Koninklijke Philips NV - Segment focus
Exhibit 51: Koninklijke Philips NV - Key offerings
Exhibit 52: LG Electronics Inc. - Vendor overview
Exhibit 53: LG Electronics Inc. - Business segments
Exhibit 54: LG Electronics Inc. - Organizational developments
Exhibit 55: LG Electronics Inc. - Geographic focus
Exhibit 56: LG Electronics Inc. - Segment focus
Exhibit 57: LG Electronics Inc. - Key offerings
Exhibit 58: Samsung Electronics Co. Ltd. - Vendor overview
Exhibit 59: Samsung Electronics Co. Ltd. - Product segments
Exhibit 60: Samsung Electronics Co. Ltd. - Organizational developments
Exhibit 61: Samsung Electronics Co. Ltd. - Geographic focus
Exhibit 62: Samsung Electronics Co. Ltd. - Segment focus
Exhibit 63: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 64: Sony Corp. - Vendor overview
Exhibit 65: Sony Corp. - Business segments
Exhibit 66: Sony Corp. - Organizational developments
Exhibit 67: Sony Corp. - Geographic focus
Exhibit 68: Sony Corp. - Segment focus
Exhibit 69: Sony Corp. - Key offerings
Exhibit 70: VIZIO Inc. - Vendor overview
Exhibit 71: VIZIO Inc. - Product segments
Exhibit 72: VIZIO Inc. - Organizational developments
Exhibit 73: VIZIO Inc. - Key offerings
Exhibit 74: Validation techniques employed for market sizing
Exhibit 75: Definition of market positioning of vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Sony Corp.
  • VIZIO Inc.
  • MORE
The following companies are recognised as the key players in the global smart TV market: Koninklijke Philips NV, LG Electronics Inc., Samsung Electronics Co. Ltd., Sony Corp., and VIZIO Inc.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the growing influence of digital media on smart TV advertising and marketing”.

According to the report, one of the major drivers for this market is the technological advances in TV resolution.

Further, the report states that one of the major factors hindering the growth of this market is the threat from alternate products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • VIZIO Inc.
Note: Product cover images may vary from those shown
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