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Over the Top (OTT) Market by Content Type and Geography - Global Forecast & Analysis 2019-2023 - Product Image

Over the Top (OTT) Market by Content Type and Geography - Global Forecast & Analysis 2019-2023

  • ID: 4792958
  • Report
  • Region: Global
  • 132 pages
  • TechNavio
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FEATURED COMPANIES

  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co
  • MORE
Global Over the Top (OTT) Market: About this market

Over the top (OTT) services deliver content such as video, audio, text, and images from a third-party provider over the internet. This over the top (OTT) market analysis considers sales from content type including video, text and images, VoIP, and music streaming. Our analysis also considers the sales of over the top (OTT) in APAC, Europe, North America, South America, and MEA. In 2018, the video segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growing market for AVOD OTT services will play a significant role in the video segment to maintain its market position. Also, our global over the top (OTT) market report looks at factors such as the increasing penetration of mobile computing devices, mobile advertising driving revenue of audio/video streaming apps, and growing investment in communication network infrastructure in developing countries. However, concerns pertaining to audio/video piracy, difficulty in converting viewers to paid subscribers, and challenge of cross-border government regulation may hamper the growth of the over the top (OTT) industry over the forecast period.

Global Over the Top (OTT) market: Overview

Increasing penetration of mobile computing devices

The sales volume of mobile computing devices such as smartphones, laptops, and tablets are very high in developed countries such as the US. It creates growth opportunities for vendors that develop mobile applications. The growing adoption of these devices has resulted in an increased number of Internet users and their access to OTT content such as VOD, music streaming, and VoIP. This will boost the demand for OTT content and lead to the expansion of the global over the top (OTT) market at a CAGR of over 13% during the forecast period.

Implementation of AI by OTT service providers

Existing and the new vendors are deploying advanced technologies such as AI to remain competitive in the market. The implementation of AI in over the top services helps them to improve customer experience by analyzing their video preferences and making suggestions. This will boost the application of AI in over the top services and have a positive impact on the overall market growth.

Competitive Landscape

With the presence of few major players, the global over the top (OTT) market is concentrated. This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) manufacturers, that include Alphabet Inc., Amazon.com Inc., Microsoft Corp., Netflix Inc., and The Walt Disney Co.

Also, the over the top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT
  • Preface
  • Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 04: MARKET SIZING
  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 06: MARKET SEGMENTATION BY CONTENT TYPE
  • Market segmentation by content type
  • Comparison by content type
  • Video - Market size and forecast 2018-2023
  • Text and images - Market size and forecast 2018-2023
  • VoIP - Market size and forecast 2018-2023
  • Music streaming - Market size and forecast 2018-2023
  • Market opportunity by content type
PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE
  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity
PART 09: MARKET SEGMENTATION BY SCREEN TYPE

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Rising popularity of direct carrier billing in OTT market
  • Growing number of partnerships and acquisitions
  • Implementation of AI by OTT service providers
PART 13: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co.
PART 15: APPENDIX
  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors
PART 16: EXPLORE

List of Exhibits:
Exhibit 01: Market offering by vendors
Exhibit 02: Global communications services market
Exhibit 03: Segments of global communications services market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2018
Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)
Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: Content type - Market share 2018-2023 (%)
Exhibit 19: Comparison by content type
Exhibit 20: Video - Market size and forecast 2018-2023 ($ billions)
Exhibit 21: Video - Year-over-year growth 2019-2023 (%)
Exhibit 22: Text and images - Market size and forecast 2018-2023 ($ billions)
Exhibit 23: Text and images - Year-over-year growth 2019-2023 (%)
Exhibit 24: VoIP - Market size and forecast 2018-2023 ($ billions)
Exhibit 25: VoIP - Year-over-year growth 2019-2023 (%)
Exhibit 26: Music streaming - Market size and forecast 2018-2023 ($ billions)
Exhibit 27: Music streaming - Year-over-year growth 2019-2023 (%)
Exhibit 28: Market opportunity by content type
Exhibit 29: Customer landscape
Exhibit 30: Market share by geography 2018-2023 (%)
Exhibit 31: Geographic comparison
Exhibit 32: North America - Market size and forecast 2018-2023 ($ billions)
Exhibit 33: North America - Year-over-year growth 2019-2023 (%)
Exhibit 34: Europe - Market size and forecast 2018-2023 ($ billions)
Exhibit 35: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 36: APAC - Market size and forecast 2018-2023 ($ billions)
Exhibit 37: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 38: South America - Market size and forecast 2018-2023 ($ billions)
Exhibit 39: South America - Year-over-year growth 2019-2023 (%)
Exhibit 40: MEA - Market size and forecast 2018-2023 ($ billions)
Exhibit 41: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 42: Key leading countries
Exhibit 43: Market opportunity
Exhibit 44: Number of downloads of video streaming apps on Google Play
Exhibit 45: Impact of drivers and challenges
Exhibit 46: Vendor landscape
Exhibit 47: Landscape disruption
Exhibit 48: Vendors covered
Exhibit 49: Vendor classification
Exhibit 50: Market positioning of vendors
Exhibit 51: Alphabet Inc. - Vendor overview
Exhibit 52: Alphabet Inc. - Business segments
Exhibit 53: Alphabet Inc. - Organizational developments
Exhibit 54: Alphabet Inc. - Geographic focus
Exhibit 55: Alphabet Inc. - Segment focus
Exhibit 56: Alphabet Inc. - Key offerings
Exhibit 57: Amazon.com Inc. - Vendor overview
Exhibit 58: Amazon.com Inc. - Business segments
Exhibit 59: Amazon.com Inc. - Organizational developments
Exhibit 60: Amazon.com Inc. - Geographic focus
Exhibit 61: Amazon.com Inc. - Segment focus
Exhibit 62: Amazon.com Inc. - Key offerings
Exhibit 63: Microsoft Corp. - Vendor overview
Exhibit 64: Microsoft Corp. - Business segments
Exhibit 65: Microsoft Corp. - Organizational developments
Exhibit 66: Microsoft Corp. - Geographic focus
Exhibit 67: Microsoft Corp. - Segment focus
Exhibit 68: Microsoft Corp. - Key offerings
Exhibit 69: Netflix Inc. - Vendor overview
Exhibit 70: Netflix Inc. - Business segments
Exhibit 71: Netflix Inc. - Organizational developments
Exhibit 72: Netflix Inc. - Segment focus
Exhibit 73: Netflix Inc. - Key offerings
Exhibit 74: The Walt Disney Co. - Vendor overview
Exhibit 75: The Walt Disney Co. - Business segments
Exhibit 76: The Walt Disney Co. - Organizational developments
Exhibit 77: The Walt Disney Co. - Geographic focus
Exhibit 78: The Walt Disney Co. - Segment focus
Exhibit 79: The Walt Disney Co. - Key offerings
Exhibit 80: Validation techniques employed for market sizing
Exhibit 81: Definition of market positioning of vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co
  • MORE
The following companies are recognised as the key players in the global over the top (OTT) market: Alphabet Inc., Amazon.com Inc., Microsoft Corp., Netflix Inc., and The Walt Disney Co.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the implementation of AI by OTT service providers”.

According to the report, one of the major drivers for this market is the increasing penetration of mobile computing devices.

Further, the report states that one of the major factors hindering the growth of this market is the difficulty in converting viewers to paid subscribers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co
Note: Product cover images may vary from those shown
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