MENA B2C E-Commerce Market 2019

Table of Contents

1. Management Summary

2. Regional
B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2022f
B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD billion, 2017 – 2022f
B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2019f
Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
Share of Online Shoppers in the UAE, Saudi Arabia, Egypt and MENA Preferring Cash on Delivery, in %, 2018
Reasons for Preferring Cash on Delivery, in % of Online Shoppers, 2018

3. Saudi Arabia
3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2019
3.2. Trends
Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
3.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 – 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
3.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 – 2022f
Online Shopper Penetration, in % of Respondents, 2018e
Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017
3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2018e
Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f
3.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
3.7. Delivery
Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
3.8. Players
B2C E-Commerce Players Overview, March 2019
Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

4. UAE
4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2019
4.2. Trends
Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
4.3. Sales & Shares
B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
4.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 – 2022f
Online Shopper Penetration, in % of Individuals, 2018e
Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
4.5. Products
Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.6. Payment
Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
4.7. Delivery
Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018
4.8. Players
B2C E-Commerce Players Overview, March 2019
Market Share of B2C E-Commerce Retailers by Type, in %, 2017
Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019

5. Israel
5.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2019
5.2. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
5.3. Sales & Shares
B2C E-Commerce Spending, in ILS billion, 2017 & 2018
Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018
5.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Individuals, 2018e
5.5. Payment
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e
5.6. Players
Top 5 E-Commerce Platforms by Market Share, in %, 2017

6. Egypt
6.1.  Overview
B2C E-Commerce Market Overview and International Comparisons, May 2019
6.2.  Trends
Breakdown of Internet Traffic by Device, in %, 2018
Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
6.3.  Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 - 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
6.4.  Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2015 - 2018
Internet Penetration, in % of Individuals, 2017 - 2022f
Online Shopper Penetration, in % of Internet Users, 2018
Internet Penetration, in % of Individuals, 2017 - 2022f
Online Shopper Penetration, in % of Internet Users, 2018
6.5.  Payment
Share of Online Shoppers Paying by Cash on Delivery, in %, 2018
Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
6.6.  Delivery
Top Barriers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
6.7.  Players
Breakdown by B2C E-Commerce Sales by Retailer Types, in %, 2017
Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Egypt’s Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

7. Iran
7.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018
7.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2019e & 2023f
7.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
7.4. Players
Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018
Number of Certified Online Shops, in thousands, 2013-2018e

8. Qatar
8.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
8.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2022f
8.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
8.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019

9. Kuwait
9.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
9.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
9.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, 2017
9.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019

10.  Morocco
10.1.  Overview
B2C E-Commerce Market Overview and International Comparisons, May 2019
10.2.  Trends
Breakdown of Internet Traffic by Device, in %, 2018
Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, March 2018
10.3.  Sales & Shares
Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Cards (Total), 2012 – 2018
10.4.  Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, February 2017 & March 2018
Online Shopper Penetration, in % of Internet Users, by Living Area and Gender, March 2018
Breakdown of Number of Purchases Made Online per Year, in % of Online Shoppers, March 2018
10.5.  Products
Top 15 Product Categories Purchased Online, in % of Online Shoppers, March 2018
10.6.  Payment
Barriers to Shopping Online, incl. Payment-Related, in % of Internet Users, March 2018
10.7.  Delivery
Top 5 Drivers for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, March 2018
Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, March 2018
10.8.  Players
Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Morocco’s Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

11. Lebanon
11.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
11.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
11.3. Internet Users & Online Shoppers
Internet Penetration, by Age Group, in %, 2018
Online Shopper Penetration, in % of Internet Users, 2017
11.4. Payment
Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
11.5. Players
List of Selected E-Commerce Companies, by Category, 2018

12. Jordan
12.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
12.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
12.3. Internet Users & Online Shoppers
Internet Penetration, by Age Group, in %, 2018
Online Shopper Penetration, in %, 2017e
12.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019

13. Bahrain
13.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
13.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
13.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, 2017
13.4. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017
13.5. Payment
Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017
13.6. Players
Top 5 E-Commerce Websites, by Rank, March 2019

14. Oman
14.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
14.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f
14.3. Internet Users & Online Shoppers
Online Shopper Penetration, in %, 2017e
14.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019

Samples

• AliExpress Ltd.
• Amazon.com inc
• Avito Holding AB
• Awok.com
• Dubizzle Ltd.
• eBay Inc.
• Haraj.com.sa
• Hennes & Mauritz AB
• Jarir Marketing Co
• Jumia Technologies AG
• Mastercard Inc.
• Noon AD Holdings Ltd.
• OLX Inc.
• PayPal Inc.
• Sharaf DG LLC
• Shufersal Ltd.
• Souq.com FZ-LLC
• Visa Inc.
• Zara Holding B.V.