This executive slide deck presents profiles of 75 Medical Science Liaison (MSL) teams. MSL team metrics are organized in 5 regions with profile details for teams located in 26 countries (Africa-8, Asia-Pacific-14, Europe-32, North America-11 and South America-10). The data outlines the therapeutic area, number of MSLs on the team, number of thought leaders targeted, the size of the supporting sales team, the number of products supported (marketed and investigational) and if the team is expected to grow, stay stable or decrease in number.
The collection of metrics and benchmarks presented in this document were extracted from medical affairs and thought leader engagement research. The report findings are based on exchanges with 149 globally based executives and MSLs representing 121 companies located in 26 countries.
Number of pages: 123 (five documents)
Table of Contents
Region 1 - Africa
Key regional metrics
- Average team size
- Ratio of KOL per MSL
- Ratio of Sales Reps per MSL
MSL team profiles by country: Algeria, Egypt, Morocco, Nigeria, South Africa
Region 2 - Asia-Pacific
Key regional metrics
- Average team size
- Ratio of KOL per MSL
- Ratio of Sales Reps per MSL
MSL team profiles by country: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand
Region 3 - Europe
Key regional metrics
- Average team size
- Ratio of KOL per MSL
- Ratio of Sales Reps per MSL
MSL team profiles by country: Austria, Belgium, Bulgaria, Denmark, France, Germany, Israel, Italy, Netherlands, Romania, Spain, Sweden, Switzerland, Turkey, United Kingdom
Region 4 - North America
Key regional metrics
Average team size
- Ratio of KOL per MSL
- Ratio of Sales Reps per MSL
MSL team profiles by country: Canada, United States
Region 5 - South America
Key regional metrics
- Average team size
- Ratio of KOL per MSL
- Ratio of Sales Reps per MSL
MSL team profiles by country: Brazil, Colombia, Mexico
Methodology
Analysts use primary and secondary research resources to develop our studies. The quantitative and qualitative data are collected through surveys and interviews conducted with professionals within the area of study. The data presented in our studies are an aggregate of survey and interview input. When possible, the data is presented by country. region or other factor to outline meaningful differences. We protect the identity and privacy of study participants and therefore blind their personal information and the organizations to which they belong - we only present the participation by company size and titles. This enables us to collect unbiased information, provided confidently by participants.
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